Volvo SWOT Analysis, USP & Competitors

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SWOT Analysis of Volvo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

AB Volvo


Sedan, SUV



Tagline/ Slogan

Volvo. For life


Manufacturer of cars reputed for their safety standards and classic style quotient



Sedan, SUV Segment

Target Group

High ended young business executives preferring luxurious and safe cars


Positioned as the safest cars to drive by adding innovative safety features

Product Portfolio


1. Volvo C70                            2. Volvo S80
3. Volvo XC90

SWOT Analysis


1.Efficient and world class safety standards

2. A high inclination towards maintaining quality of driving experience
3. Offers variants of car models to suit the customer preferences
4. Attracts elite class with its elegant as well as classic style
5. Volvo has over 100,000 employees globally
6. Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks


1. Limited penetration middle income segment due to high price especially in the emerging economies

2.Unable to create a huge market share in high priced cars due to presence of global automobile giants


1.Expanding Automobile market

2. Acquiring more market share in integrating with current entities involved in automobile business

3.The increasing per capita income and purchasing power


1.Dominance of big international automobile companies

2. Improved and innovative features included by competitors
3. Increasing usage of government transport and high fuel costs



1. BMW

3. Mercedes Benz

The table above concludes the Volvo SWOT analysis along with its marketing and brand parameters.


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