Published in Automobiles category by MBA Skool Team
Volvo is one of the leading brands in the automobiles sector. Volvo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Volvo:
Volvo cars are highly efficient and have world class safety standards
A high inclination towards maintaining quality of driving experience
Offers variants of car models to suit the customer preferences
Attracts elite class with its elegant as well as classic style
Volvo has over 100,000 employees globally
Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks
Above are the strengths in the SWOT Analysis of Volvo. The strengths of Volvo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited penetration middle income segment due to high price especially in the emerging economies
Volvo is unable to create a huge market share in high priced cars due to presence of global automobile giants
These were the weaknesses in the Volvo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Volvo is a manufacturer of cars reputed for their safety standards and classic style quotient
Sedan, SUV Segment
High ended young business executives preferring luxurious and safe cars
Volvo is positioned as the safest cars to drive by adding innovative safety features
Volvo Product Portfolio
1. Volvo C70
2. Volvo S80
3. Volvo XC90
The above mentioned brands are the prominent products under the Volvo product portfolio.
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