Volvo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 22380

SWOT analysis of Volvo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volvo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volvo to benchmark its business & performance as compared to the competitors and industry. Volvo is one of the leading brands in the automobiles sector. The table below also lists the top Volvo competitors and elaborates Volvo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Volvo SWOT, Competitors, Marketing STP & Brand analysis Table
Volvo Brand Analysis
Parent Company

AB Volvo


Sedan, SUV



Tagline/ Slogan

Volvo. For life


Volvo is a manufacturer of cars reputed for their safety standards and classic style quotient

Volvo STP

Sedan, SUV Segment

Target Group

High ended young business executives preferring luxurious and safe cars


Volvo is positioned as the safest cars to drive by adding innovative safety features

Volvo Product Portfolio

1. Volvo C70

2. Volvo S80

3. Volvo XC90

The above mentioned brands are the prominent products under the Volvo product portfolio.

Volvo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volvo. Strengths are:

1. Volvo cars are highly efficient and have world class safety standards

2. A high inclination towards maintaining quality of driving experience

3. Offers variants of car models to suit the customer preferences

4. Attracts elite class with its elegant as well as classic style

5. Volvo has over 100,000 employees globally

6. Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks


Here are the weaknesses in the Volvo SWOT Analysis:

1. Limited penetration middle income segment due to high price especially in the emerging economies

2. Volvo is unable to create a huge market share in high priced cars due to presence of global automobile giants


Following are the Opportunities in Volvo SWOT Analysis:

1. Expanding Automobile market can be tapped by Volvo cars as well as trucks

2. Acquiring more market share in integrating with current entities involved in automobile business

3. The increasing per capita income and purchasing power

4. Expanding in the hybrid segment can be huge boost for Volvo brand


The threats in the SWOT Analysis of Volvo are as mentioned:

1. Dominance of big international automobile companies can affect sales of Volvo

2. Improved and innovative features included by competitors

3. Increasing usage of government transport and high fuel costs

Volvo Competition

Below are the top 8 Volvo competitors:

1. BMW

2. Audi

3. Mercedes Benz

4. Toyota Motor Corporation

5. Volkswagen

6. Honda Motors

7. Hyundai Motors

8. Ford Motor Company

The brandguide table above concludes the Volvo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Volvo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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