Volvo SWOT Analysis, Competitors & USP

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SWOT Analysis of Volvo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volvo

Parent Company

AB Volvo

Category

Sedan, SUV

Sector

Automobiles

Tagline/ Slogan

Volvo. For life

USP

Volvo is a manufacturer of cars reputed for their safety standards and classic style quotient

Volvo STP

Segment

Sedan, SUV Segment

Target Group

High ended young business executives preferring luxurious and safe cars

Positioning

Volvo is positioned as the safest cars to drive by adding innovative safety features

Product Portfolio

Brands

1. Volvo C70

2. Volvo S80

3. Volvo XC90

Volvo SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volvo :

1. Volvo cars are highly efficient and have world class safety standards

2. A high inclination towards maintaining quality of driving experience

3. Offers variants of car models to suit the customer preferences

4. Attracts elite class with its elegant as well as classic style

5. Volvo has over 100,000 employees globally

6. Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks

Weaknesses

1. Limited penetration middle income segment due to high price especially in the emerging economies

2. Volvo is unable to create a huge market share in high priced cars due to presence of global automobile giants

Opportunities

1. Expanding Automobile market can be tapped by Volvo cars as well as trucks

2. Acquiring more market share in integrating with current entities involved in automobile business

3. The increasing per capita income and purchasing power

4. Expanding in the hybrid segment can be huge boost for Volvo brand

Threats

1. Dominance of big international automobile companies can affect sales of Volvo

2. Improved and innovative features included by competitors

3. Increasing usage of government transport and high fuel costs

Volvo Competition

Competitors

Below are the 8 main Volvo competitors :

1. BMW

2. Audi

3. Mercedes Benz

4. Toyota Motor Corporation

5. Volkswagen

6. Honda Motors

7. Hyundai Motors

8. Ford Motor Company


The brandguide table above concludes the Volvo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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