Volvo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 19494

SWOT Analysis of Volvo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

AB Volvo


Sedan, SUV



Tagline/ Slogan

Volvo. For life


Volvo is a manufacturer of cars reputed for their safety standards and classic style quotient

Volvo STP


Sedan, SUV Segment

Target Group

High ended young business executives preferring luxurious and safe cars


Volvo is positioned as the safest cars to drive by adding innovative safety features

Product Portfolio


1. Volvo C70

2. Volvo S80

3. Volvo XC90

Volvo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volvo :

1. Volvo cars are highly efficient and have world class safety standards

2. A high inclination towards maintaining quality of driving experience

3. Offers variants of car models to suit the customer preferences

4. Attracts elite class with its elegant as well as classic style

5. Volvo has over 100,000 employees globally

6. Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks


1. Limited penetration middle income segment due to high price especially in the emerging economies

2. Volvo is unable to create a huge market share in high priced cars due to presence of global automobile giants


1. Expanding Automobile market can be tapped by Volvo cars as well as trucks

2. Acquiring more market share in integrating with current entities involved in automobile business

3. The increasing per capita income and purchasing power

4. Expanding in the hybrid segment can be huge boost for Volvo brand


1. Dominance of big international automobile companies can affect sales of Volvo

2. Improved and innovative features included by competitors

3. Increasing usage of government transport and high fuel costs

Volvo Competition


Below are the 8 main Volvo competitors :

1. BMW

2. Audi

3. Mercedes Benz

4. Toyota Motor Corporation

5. Volkswagen

6. Honda Motors

7. Hyundai Motors

8. Ford Motor Company

The brandguide table above concludes the Volvo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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