Volvo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Volvo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volvo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volvo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Volvo is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Volvo competitors and includes Volvo target market, segmentation, positioning & Unique Selling Proposition (USP).

Volvo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Volvo Brand Analysis
Parent Company

AB Volvo


Sedan, SUV



Tagline/ Slogan

Volvo. For life


Volvo is a manufacturer of cars reputed for their safety standards and classic style quotient

Volvo STP
Volvo Segmentation

Sedan, SUV Segment

Volvo Target Market

High ended young business executives preferring luxurious and safe cars

Volvo Positioning

Volvo is positioned as the safest cars to drive by adding innovative safety features

Volvo Product Portfolio

1. Volvo C70

2. Volvo S80

3. Volvo XC90

The above mentioned brands are the prominent products under the Volvo product portfolio.

Volvo SWOT Analysis
Volvo Strengths

Below are the Strengths in the SWOT Analysis of Volvo:

1. Volvo cars are highly efficient and have world class safety standards

2. A high inclination towards maintaining quality of driving experience

3. Offers variants of car models to suit the customer preferences

4. Attracts elite class with its elegant as well as classic style

5. Volvo has over 100,000 employees globally

6. Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks

Volvo Weaknesses

Here are the weaknesses in the Volvo SWOT Analysis:

1. Limited penetration middle income segment due to high price especially in the emerging economies

2. Volvo is unable to create a huge market share in high priced cars due to presence of global automobile giants

Volvo Opportunities

Following are the Opportunities in Volvo SWOT Analysis:

1. Expanding Automobile market can be tapped by Volvo cars as well as trucks

2. Acquiring more market share in integrating with current entities involved in automobile business

3. The increasing per capita income and purchasing power

4. Expanding in the hybrid segment can be huge boost for Volvo brand

Volvo Threats

The threats in the SWOT Analysis of Volvo are as mentioned:

1. Dominance of big international automobile companies can affect sales of Volvo

2. Improved and innovative features included by competitors

3. Increasing usage of government transport and high fuel costs

Volvo Competition

Below are the top 8 Volvo competitors:

1. BMW

2. Audi

3. Mercedes Benz

4. Toyota Motor Corporation

5. Volkswagen

6. Honda Motors

7. Hyundai Motors

8. Ford Motor Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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