Volvo SWOT Analysis
Volvo is one of the leading brands in the automobiles sector. Volvo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Volvo:
Quick Glance:
Volvo Strengths
- Volvo cars are highly efficient and have world class safety standards
- A high inclination towards maintaining quality of driving experience
- Offers variants of car models to suit the customer preferences
- Attracts elite class with its elegant as well as classic style
- Volvo has over 100,000 employees globally
- Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks
Above are the strengths in the SWOT Analysis of Volvo. The strengths of Volvo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Volvo Weaknesses
- Limited penetration middle income segment due to high price especially in the emerging economies
- Volvo is unable to create a huge market share in high priced cars due to presence of global automobile giants
These were the weaknesses in the Volvo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Volvo Opportunities
- Expanding Automobile market can be tapped by Volvo cars as well as trucks
- Acquiring more market share in integrating with current entities involved in automobile business
- The increasing per capita income and purchasing power
- Expanding in the hybrid segment can be huge boost for Volvo brand
Above we covered the opportunities in Volvo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Volvo Threats
- Dominance of big international automobile companies can affect sales of Volvo
- Improved and innovative features included by competitors
- Increasing usage of government transport and high fuel costs
The threats in the SWOT Analysis of Volvo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Volvo SWOT analysis.
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About Volvo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Volvo Overview | |
|---|---|
| Parent Company |
AB Volvo |
| Category |
Sedan, SUV |
| Sector | |
| Tagline/ Slogan |
Volvo. For life |
| USP |
Volvo is a manufacturer of cars reputed for their safety standards and classic style quotient |
| Volvo STP | |
| Segmentation |
Sedan, SUV Segment |
| Target Market |
High ended young business executives preferring luxurious and safe cars |
| Positioning |
Volvo is positioned as the safest cars to drive by adding innovative safety features |
| Volvo Product Portfolio | |
| Brands |
1. Volvo C70 2. Volvo S80 3. Volvo XC90 The above mentioned brands are the prominent products under the Volvo product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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