Porsche SWOT Analysis
Porsche is one of the leading brands in the automobiles sector. Porsche SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Porsche:
Quick Glance:
Porsche Strengths
- Porsche has a high brand presence and reputation across globe
- Porsche is preferred by ultra-rich elite customers as every single model is high priced
- The brand has a few car models but wide range of variants and hence it gets an advantage of brand extension
- The company is a trusted brand for providing supreme style with sporty features
- The brand is one of the most recognized top-of-the-mind and popular luxury car brands
- Porsche company has over 30,000 employees globally
- Is a popular brand in the racing industry as well as popular name is the gaming world
- More than 200,000 Porsche cars are manufactured every year
Above are the strengths in the SWOT Analysis of Porsche. The strengths of Porsche looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Porsche Weaknesses
- The brand has a lacking presence in middle income segment which is expanding at a phenomenal rate
- Very high maintenance and running cost of Porsche cars in an extremely competitive luxury car market
These were the weaknesses in the Porsche SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Porsche
Porsche Opportunities
- Porsche can capitalize on exclusivity and increase sales globally
- Future generation and concept cars can be invested in by Porsche to plan for the future
- Increasing manufacturing facilities and distribution as well as servicing network can help the brand grow
Above we covered the opportunities in Porsche SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Porsche Threats
- Government policies & heavy taxes in some countries can affect Porsche sales
- Impending recession which may decrease purchasing power
- Intense competition from automobile giants can affect the business margins
The threats in the SWOT Analysis of Porsche are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Porsche SWOT analysis.
Continue reading more about the brand/company.
About Porsche
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Porsche Overview | |
|---|---|
| Parent Company |
Porsche Automobile Holding SE |
| Category |
Sports Car, SUV |
| Sector | |
| Tagline/ Slogan |
There is no substitute |
| USP |
Porsche is an extremely luxurious & powerful sports car with high reputation in the market |
| Porsche STP | |
| Segmentation |
High ended car users |
| Target Market |
Businessmen and prosperous families |
| Positioning |
Porsche is positioned as a car manufacturer for elite and extremely prosperous customers |
| Porsche Product Portfolio | |
| Brands |
1. Porsche Boxster 2. Porsche Cayman 3. Porsche Cayenne 4. Porsche 911 The above mentioned brands are the prominent products under the Porsche product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Porsche. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
