Porsche Automobile Holding SE SWOT Analysis, USP & Competitors

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SWOT Analysis of Porsche Automobile Holding SE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porsche Automobile Holding SE

Parent Company

Porsche Automobile Holding SE


Sports Car, SUV



Tagline/ Slogan

There is no substitute


Extremely luxurious car, High reputation in the market



High ended car users

Target Group

Businessmen and prosperous families


Positioned as a car manufacturer for elite and extremely prosperous customers

Product Portfolio


1. Porsche Boxster                       2. Porsche Cayman
3. Porsche Cayenne                      4. Porsche 911

SWOT Analysis


1.High brand presence and reputation across globe

2. Preferred by ultra-rich elite customers as every single model is high priced
3. Few car models but wide range of variants. Hence, gets an advantage of brand extension
4. A trusted brand for providing supreme style with sporty features
5. One of the most recognized top-of-the-mind and popular luxury car brands
6. Has over 12,000 employees globally
7. Is a popular brand in the racing as well as the gaming industry


1. Lacking presence in middle income segment which is expanding at a phenomenal rate

2.Very high maintenance and running cost in an extremely competitive luxury car market


1. Capitalize on exclusivity and increase sales

2. Future generation and concept cars

3.Increasing manufacturing facilities and distribution as well as servicing network


1.Government policies in some countries

2. Impending recession which may decrease purchasing power
3.Intense competition from automobile giants



1. BMW
2. Audi

3. Mercedes Benz
4. Ferrari
5. Jaguar

The table above concludes the Porsche Automobile Holding SE SWOT analysis along with its marketing and brand parameters.


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