Porsche SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: January 24, 2022

SWOT analysis of Porsche analyses the brand by its strengths, weaknesses, opportunities & threats. In Porsche SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Porsche to benchmark its business & performance as compared to the competitors. Porsche is one of the leading brands in the automobiles sector.

The article below lists the Porsche SWOT (Strengths, Weaknesses, Opportunities, Threats), top Porsche competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Porsche

Porsche Overview
Parent Company

Porsche Automobile Holding SE

Category

Sports Car, SUV

Sector

Automobiles

Tagline/ Slogan

There is no substitute

USP

Porsche is an extremely luxurious & powerful sports car with high reputation in the market

Porsche STP
Segmentation

High ended car users

Target Market

Businessmen and prosperous families

Positioning

Porsche is positioned as a car manufacturer for elite and extremely prosperous customers

Porsche Product Portfolio
Brands

1. Porsche Boxster

2. Porsche Cayman

3. Porsche Cayenne

4. Porsche 911

The above mentioned brands are the prominent products under the Porsche product portfolio.

SWOT Analysis of Porsche

For Porsche, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Porsche SWOT Analysis:

Porsche Strengths

The strengths of Porsche looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Porsche :

1. Porsche has a high brand presence and reputation across globe

2. Porsche is preferred by ultra-rich elite customers as every single model is high priced

3. The brand has a few car models but wide range of variants and hence it gets an advantage of brand extension

4. The company is a trusted brand for providing supreme style with sporty features

5. The brand is one of the most recognized top-of-the-mind and popular luxury car brands

6. Porsche company has over 30,000 employees globally

7. Is a popular brand in the racing industry as well as popular name is the gaming world

8. More than 200,000 Porsche cars are manufactured every year

Porsche Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Porsche SWOT Analysis:

1. The brand has a lacking presence in middle income segment which is expanding at a phenomenal rate

2. Very high maintenance and running cost of Porsche cars in an extremely competitive luxury car market


Porsche Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Porsche SWOT Analysis:

1. Porsche can capitalize on exclusivity and increase sales globally

2. Future generation and concept cars can be invested in by Porsche to plan for the future

3. Increasing manufacturing facilities and distribution as well as servicing network can help the brand grow


Porsche Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Porsche are as mentioned:

1. Government policies & heavy taxes in some countries can affect Porsche sales

2. Impending recession which may decrease purchasing power

3. Intense competition from automobile giants can affect the business margins

Porsche Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of Porsche:

1. BMW

2. Audi

3. Mercedes Benz

4. Ferrari

5. Jaguar

6. Aston Martin

7. Bentley

8. Lamborghini

9. Lexus

10. Maserati


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Porsche. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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