Porsche SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 18719

SWOT analysis of Porsche analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Porsche SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Porsche to benchmark its business & performance as compared to the competitors and industry. Porsche is one of the leading brands in the automobiles sector. The table below also lists the top Porsche competitors and elaborates Porsche market segmentation, target group, positioning & Unique Selling Proposition (USP).

Porsche SWOT, Competitors, Marketing STP & Brand analysis Table
Porsche Brand Analysis
Parent Company

Porsche Automobile Holding SE

Category

Sports Car, SUV

Sector

Automobiles

Tagline/ Slogan

There is no substitute

USP

Porsche is an extremely luxurious & powerful sports car with high reputation in the market

Porsche STP
Segment

High ended car users

Target Group

Businessmen and prosperous families

Positioning

Porsche is positioned as a car manufacturer for elite and extremely prosperous customers

Porsche Product Portfolio
Brands

1. Porsche Boxster

2. Porsche Cayman

3. Porsche Cayenne

4. Porsche 911

The above mentioned brands are the prominent products under the Porsche product portfolio.

Porsche SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Porsche. Strengths are:

1.Porsche has a high brand presence and reputation across globe

2. Porsche is preferred by ultra-rich elite customers as every single model is high priced

3. Few car models but wide range of variants. Hence, gets an advantage of brand extension

4. A trusted brand for providing supreme style with sporty features

5. One of the most recognized top-of-the-mind and popular luxury car brands

6. Porsche company has over 12,000 employees globally

7. Is a popular brand in the racing as well as the gaming industry

Weaknesses

Here are the weaknesses in the Porsche SWOT Analysis:

1. Lacking presence in middle income segment which is expanding at a phenomenal rate

2. Very high maintenance and running cost of Porsche cars in an extremely competitive luxury car market

Opportunities

Following are the Opportunities in Porsche SWOT Analysis:

1. Porsche can capitalize on exclusivity and increase sales

2. Future generation and concept cars

3. Increasing manufacturing facilities and distribution as well as servicing network

Threats

The threats in the SWOT Analysis of Porsche are as mentioned:

1. Government policies & heavy taxes in some countries can affect Porsche sales

2. Impending recession which may decrease purchasing power

3.Intense competition from automobile giants

Porsche Competition
Competitors

Below are the top 10 Porsche competitors:

1. BMW

2. Audi

3. Mercedes Benz

4. Ferrari

5. Jaguar

6. Aston Martin

7. Bentley

8. Lamborghini

9. Lexus

10. Maserati

The brandguide table above concludes the Porsche SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Porsche. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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