Porsche SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Porsche analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Porsche SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Porsche to benchmark its business & performance as compared to the competitors and industry. As of 2020, Porsche is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Porsche competitors and includes Porsche target market, segmentation, positioning & Unique Selling Proposition (USP).

Porsche SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Porsche Brand Analysis
Parent Company

Porsche Automobile Holding SE


Sports Car, SUV



Tagline/ Slogan

There is no substitute


Porsche is an extremely luxurious & powerful sports car with high reputation in the market

Porsche STP
Porsche Segmentation

High ended car users

Porsche Target Market

Businessmen and prosperous families

Porsche Positioning

Porsche is positioned as a car manufacturer for elite and extremely prosperous customers

Porsche Product Portfolio

1. Porsche Boxster

2. Porsche Cayman

3. Porsche Cayenne

4. Porsche 911

The above mentioned brands are the prominent products under the Porsche product portfolio.

Porsche SWOT Analysis
Porsche Strengths

Below are the Strengths in the SWOT Analysis of Porsche:

1.Porsche has a high brand presence and reputation across globe

2. Porsche is preferred by ultra-rich elite customers as every single model is high priced

3. Few car models but wide range of variants. Hence, gets an advantage of brand extension

4. A trusted brand for providing supreme style with sporty features

5. One of the most recognized top-of-the-mind and popular luxury car brands

6. Porsche company has over 12,000 employees globally

7. Is a popular brand in the racing as well as the gaming industry

Porsche Weaknesses

Here are the weaknesses in the Porsche SWOT Analysis:

1. Lacking presence in middle income segment which is expanding at a phenomenal rate

2. Very high maintenance and running cost of Porsche cars in an extremely competitive luxury car market

Porsche Opportunities

Following are the Opportunities in Porsche SWOT Analysis:

1. Porsche can capitalize on exclusivity and increase sales

2. Future generation and concept cars

3. Increasing manufacturing facilities and distribution as well as servicing network

Porsche Threats

The threats in the SWOT Analysis of Porsche are as mentioned:

1. Government policies & heavy taxes in some countries can affect Porsche sales

2. Impending recession which may decrease purchasing power

3.Intense competition from automobile giants

Porsche Competition

Below are the top 10 Porsche competitors:

1. BMW

2. Audi

3. Mercedes Benz

4. Ferrari

5. Jaguar

6. Aston Martin

7. Bentley

8. Lamborghini

9. Lexus

10. Maserati

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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