Rolls Royce Motors SWOT Analysis, USP & Competitors

Rolls Royce Motors

Parent Company

BMW

Category

Luxury Cars

Sector

Automobiles

Tagline/ Slogan

Trusted to deliver excellence; Like nothing else on earth

USP

Premium status with exclusivity worldwide

Rolls Royce Motors STP

Segment

The segment has been chosen on basis of the benefit sought, the benefit of prestige

Target Group

Only the rich & affluent, also Rolls Royce chooses who their customer will be

Positioning

Positioned as among the most premium brands in the world

Rolls Royce Motors SWOT Analysis

Strengths

1. Technological support from the parent company
2. Strong brand image globally existing since inception
3. Strong aspirational value in minds of people

4. Superior build quality not only for interiors but also the exterior, engine & chassis

5. It has elegant and supreme brands like Phantom, Phantom Drophead Coupé (convertible), Phantom Coupé (coupe) and Ghost

6. The brand is owned by the elite of the world, and is one of the most significant status symbols of the super rich

7. Rolls-Royce has customers in over 150 countries and operates in more than 50 countries worldwide

Weaknesses

1. The design of its models is evolutionary in nature thus they look similar
2. Many potential customers move to other brands due to the profiling requirements

Opportunities

1. Currently there is a rising trend for environmental friendly cars, there lies an opportunity for luxury brands as well
2. Also keeping the price premium they should try & relax the customer profiling procedure

Threats

1. The protectionists trade policies of various countries               
2. Unwillingness of people to buy a vehicle of such high price

Rolls Royce Motors Competition

Competitors

1. Maybach
2. Limousine
3. Mercedes Benz