Rolls Royce SWOT Analysis, Competitors & USP
SWOT analysis of Rolls Royce analyses the brand by its strengths, weaknesses, opportunities & threats. In Rolls Royce SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rolls Royce to benchmark its business & performance as compared to the competitors. Rolls Royce is one of the leading brands in the automobiles sector.
The table below lists the Rolls Royce SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rolls Royce competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Rolls Royce Brand Analysis | |
|---|---|
| Parent Company |
BMW |
| Category |
Luxury Cars |
| Sector | |
| Tagline/ Slogan |
Trusted to deliver excellence; Like nothing else on earth |
| USP |
Rolls Royce has a premium status with exclusivity worldwide |
| Rolls Royce STP | |
| Segment |
The segment has been chosen on basis of the benefit sought, the benefit of prestige |
| Target Group |
Only the rich & affluent, also Rolls Royce chooses who their customer will be |
| Positioning |
Rolls Royce is positioned as among the most premium brands in the world |
| SWOT Analysis of Rolls Royce | |
| Rolls Royce Strengths |
Below are the Strengths in the SWOT Analysis of Rolls Royce: 1. Rolls Royce is one of the leading premium car manufacturers in the world 2. Rolls Royce has a strong brand image globally existing since inception in 1906 3. There is a strong aspirational value in minds of people for Rolls Royce cars 4. The brand focuses on superior build quality not only for interiors but also the exterior, engine & chassis 5. Rolls Royce has elegant and supreme brands like Phantom, Phantom Drophead Coupé, Phantom Coupé and Ghost 6. The brand is owned by the elite of the world, and is one of the most significant status symbols of the super rich 7. Rolls Royce has customers in over 150 countries and operates in more than 50 countries worldwide 8. The company has a strong technological support from the parent company |
| Rolls Royce Weaknesses |
Here are the weaknesses in the Rolls Royce SWOT Analysis: 1. The design of Rolls Royce models is evolutionary in nature thus they look similar 2. Many potential customers move to other brands due to the profiling requirements |
| Rolls Royce Opportunities |
Following are the Opportunities in Rolls Royce SWOT Analysis: 1. Currently there is a rising trend for environmental friendly cars, there lies an opportunity for luxury brands as well 2. Also keeping the price premium they should try & relax the customer profiling procedure 3. With the rise is powerful & rich, Rolls Royce has an opportunity to increase business among the elite |
| Rolls Royce Threats |
The threats in the SWOT Analysis of Rolls Royce are as mentioned: 1. The protectionists trade policies of various countries 2. Unwillingness of people to buy a vehicle of such high price 3. Being a global brand, the business of Rolls Royce is affected by economic recession, fluctuating currencies etc. |
| Rolls Royce Competition | |
| Rolls Royce Competitors |
Below are the top 8 competitors of Rolls Royce: 2. BMW 3. Bentley 4. Aston Martin 5. Ferrari 6. Jaguar 7. Porsche 8. Maybach |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rolls Royce. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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