Rolls Royce Motors SWOT Analysis, USP & Competitors

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SWOT Analysis of Rolls Royce Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rolls Royce Motors

Parent Company



Luxury Cars



Tagline/ Slogan

Trusted to deliver excellence; Like nothing else on earth


Premium status with exclusivity worldwide



The segment has been chosen on basis of the benefit sought, the benefit of prestige

Target Group

Only the rich & affluent, also Rolls Royce chooses who their customer will be


Positioned as among the most premium brands in the world

SWOT Analysis


1. Technological support from the parent company
2. Strong brand image globally existing since inception
3. Strong aspirational value in minds of people

4. Superior build quality not only for interiors but also the exterior, engine & chassis

5. It has elegant and supreme brands like Phantom, Phantom Drophead Coupé (convertible), Phantom Coupé (coupe) and Ghost

6. The brand is owned by the elite of the world, and is one of the most significant status symbols of the super rich

7. Rolls-Royce has customers in over 150 countries and operates in more than 50 countries worldwide


1. The design of its models is evolutionary in nature thus they look similar
2. Many potential customers move to other brands due to the profiling requirements


1. Currently there is a rising trend for environmental friendly cars, there lies an opportunity for luxury brands as well
2. Also keeping the price premium they should try & relax the customer profiling procedure


1. The protectionists trade policies of various countries               
2. Unwillingness of people to buy a vehicle of such high price



1. Maybach
2. Limousine
3. Mercedes Benz

The table above concludes the Rolls Royce Motors SWOT analysis along with its marketing and brand parameters.


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