Apollo Tyres SWOT Analysis, Competitors & USP

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SWOT Analysis of Apollo Tyres with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apollo Tyres

Parent Company



Tyre Industry



Tagline/ Slogan

Go the distance


Stronghold over the Indian tyre market

Apollo Tyres STP


Automobile and industry equipment manufacturers /OEMs

Target Group

Passenger cars, LCV, HCV, SUVs, Agricultural and off the road vehicle manufacturers, users and service providers.


Luxury, Style, Utility & Safety

Apollo Tyres SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apollo Tyres :

1. Wide product variety
2. Excellent Geographical coverage across Asian, European and African markets.
3. Good financial position
4. Good Brand awareness about the product

5. Over 4000 dealerships in India, and over 900 in South Africa

6. Has manufacturing plants at India, SA, Zimbabwe and Netherlands


1. Low presence in latest car models.
2. Low presence in two/three wheeler segment

3. Brand yet to establish itself like the market leaders


1.Emerging markets and improved lifestyle
2. More tie-ups with Automobile companies as it’s mainly into B2B market.
3. Improved Infrastructure has fuelled more and more transportation

4. Emergence of India as a hub for small car production


1. Price wars
2. Stiff competition from national and international brands
3. Cheaper technologies

4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

Apollo Tyres Competition


Below are the 7 main Apollo Tyres competitors :

1. Bridgestone
2. CEAT Limited

3. MRF
4. Continental

5. Goodyear

6. Yokohama

7. Pirelli


The brandguide table above concludes the Apollo Tyres SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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