Apollo Tyres SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Apollo Tyres analyses the brand by its strengths, weaknesses, opportunities & threats. In Apollo Tyres SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apollo Tyres to benchmark its business & performance as compared to the competitors. Apollo Tyres is one of the leading brands in the automobiles sector.

The article below lists the Apollo Tyres SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apollo Tyres competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Apollo Tyres

Apollo Tyres Overview
Parent Company

Apollo

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Go the distance

USP

Stronghold over the Indian tyre market

Apollo Tyres STP
Segmentation

Automobile and industry equipment manufacturers /OEMs

Target Market

Passenger cars, LCV, HCV, SUVs, Agricultural and off the road vehicle manufacturers, users and service providers.

Positioning

Luxury, Style, Utility & Safety

SWOT Analysis of Apollo Tyres

For Apollo Tyres, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Apollo Tyres SWOT Analysis:

Apollo Tyres Strengths

The strengths of Apollo Tyres looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Apollo Tyres :

1. Wide product variety
2. Excellent Geographical coverage across Asian, European and African markets.
3. Good financial position
4. Good Brand awareness about the product

5. Over 4000 dealerships in India, and over 900 in South Africa

6. Has manufacturing plants at India, SA, Zimbabwe and Netherlands

Apollo Tyres Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Apollo Tyres SWOT Analysis:

1. Low presence in latest car models.
2. Low presence in two/three wheeler segment

3. Brand yet to establish itself like the market leaders


Apollo Tyres Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Apollo Tyres SWOT Analysis:

1.Emerging markets and improved lifestyle
2. More tie-ups with Automobile companies as it’s mainly into B2B market.
3. Improved Infrastructure has fuelled more and more transportation

4. Emergence of India as a hub for small car production


Apollo Tyres Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Apollo Tyres are as mentioned:

1. Price wars
2. Stiff competition from national and international brands
3. Cheaper technologies

4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

Apollo Tyres Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Apollo Tyres:

1. Bridgestone
2. CEAT Limited

3. MRF
4. Continental

5. Goodyear

6. Yokohama

7. Pirelli

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apollo Tyres. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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