Apollo Tyres SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Apollo Tyres analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apollo Tyres SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apollo Tyres to benchmark its business & performance as compared to the competitors and industry. As of 2020, Apollo Tyres is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apollo Tyres competitors and includes Apollo Tyres target market, segmentation, positioning & Unique Selling Proposition (USP).

Apollo Tyres SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Apollo Tyres Brand Analysis
Parent Company



Tyre Industry



Tagline/ Slogan

Go the distance


Stronghold over the Indian tyre market

Apollo Tyres STP
Apollo Tyres Segmentation

Automobile and industry equipment manufacturers /OEMs

Apollo Tyres Target Market

Passenger cars, LCV, HCV, SUVs, Agricultural and off the road vehicle manufacturers, users and service providers.

Apollo Tyres Positioning

Luxury, Style, Utility & Safety

Apollo Tyres SWOT Analysis
Apollo Tyres Strengths

Below are the Strengths in the SWOT Analysis of Apollo Tyres:

1. Wide product variety
2. Excellent Geographical coverage across Asian, European and African markets.
3. Good financial position
4. Good Brand awareness about the product

5. Over 4000 dealerships in India, and over 900 in South Africa

6. Has manufacturing plants at India, SA, Zimbabwe and Netherlands

Apollo Tyres Weaknesses

Here are the weaknesses in the Apollo Tyres SWOT Analysis:

1. Low presence in latest car models.
2. Low presence in two/three wheeler segment

3. Brand yet to establish itself like the market leaders

Apollo Tyres Opportunities

Following are the Opportunities in Apollo Tyres SWOT Analysis:

1.Emerging markets and improved lifestyle
2. More tie-ups with Automobile companies as it’s mainly into B2B market.
3. Improved Infrastructure has fuelled more and more transportation

4. Emergence of India as a hub for small car production

Apollo Tyres Threats

The threats in the SWOT Analysis of Apollo Tyres are as mentioned:

1. Price wars
2. Stiff competition from national and international brands
3. Cheaper technologies

4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

Apollo Tyres Competition

Below are the top 7 Apollo Tyres competitors:

1. Bridgestone
2. CEAT Limited

3. MRF
4. Continental

5. Goodyear

6. Yokohama

7. Pirelli


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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