Opel SWOT Analysis, Competitors, STP & USP

General Motors

Passenger Cars

Automobiles

We live cars

Popular German Brand

Quality and afforable automobiles

Families and Individuals who want a reliable product

Reliable and stylish afforable cars

Below are the Strengths in the SWOT Analysis of Opel:

1. Though owned by General Motors, it has preserved its German essence
2. Produced over a million vehicles per annum

3. 11 manufacturing facilities in over 6 countries
4. Its models are rebadged & sold as Buicks, Holden, Vauxhall, Saturn in various countries

5. It employs around 39000 employees

6. Strong brand presence and recall through advertising

Here are the weaknesses in the Opel SWOT Analysis:

1. Market share is limited owing to competitive segment

2. The non performance of General Motors is affecting the brand

Following are the Opportunities in Opel SWOT Analysis:

1. It is going to invest for fuel saving & innovative engines& transmissions
2.Can leverage Ampera, Volt & other electric & hybrid vehicles design
3.It can also look for newer markets

The threats in the SWOT Analysis of Opel are as mentioned:

1. There is a possibility for that the General Motors may discontinue this brand if it does not prove to be profitable
2. The Japanese & Korean players are much stronger as compared to Opel esp in the Asian markets

Below are the top 5 Opel competitors:

1. Honda

2. Nissan

3. Toyota

4. Hyundai

5. Ford