Opel SWOT Analysis, Competitors & USP

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SWOT Analysis of Opel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

General Motors


Passenger Cars



Tagline/ Slogan

We live cars


Popular German Brand

Opel STP


Quality and afforable automobiles

Target Group

Families and Individuals who want a reliable product


Reliable and stylish afforable cars

Opel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Opel :

1. Though owned by General Motors, it has preserved its German essence
2. Produced over a million vehicles per annum

3. 11 manufacturing facilities in over 6 countries
4. Its models are rebadged & sold as Buicks, Holden, Vauxhall, Saturn in various countries

5. It employs around 39000 employees

6. Strong brand presence and recall through advertising


1. Market share is limited owing to competitive segment

2. The non performance of General Motors is affecting the brand


1. It is going to invest for fuel saving & innovative engines& transmissions
2.Can leverage Ampera, Volt & other electric & hybrid vehicles design
3.It can also look for newer markets


1. There is a possibility for that the General Motors may discontinue this brand if it does not prove to be profitable
2. The Japanese & Korean players are much stronger as compared to Opel esp in the Asian markets

Opel Competition


Below are the 5 main Opel competitors :

1. Honda

2. Nissan

3. Toyota

4. Hyundai

5. Ford

The brandguide table above concludes the Opel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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