Published in Automobiles category by MBA Skool Team
Opel is one of the leading brands in the automobiles sector. Opel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Opel:
Though owned by General Motors, it has preserved its German essence
Produced over a million vehicles per annum
manufacturing facilities in over 6 countries
Its models are rebadged & sold as Buicks, Holden, Vauxhall, Saturn in various countries
It employs around 39000 employees
Strong brand presence and recall through advertising
Above are the strengths in the SWOT Analysis of Opel. The strengths of Opel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Market share is limited owing to competitive segment
The non performance of General Motors is affecting the brand
These were the weaknesses in the Opel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Families and Individuals who want a reliable product
Reliable and stylish afforable cars
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