Opel SWOT Analysis
Opel is one of the leading brands in the automobiles sector. Opel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Opel:
Quick Glance:
Opel Strengths
- Though owned by General Motors, it has preserved its German essence
- Produced over a million vehicles per annum
- manufacturing facilities in over 6 countries
- Its models are rebadged & sold as Buicks, Holden, Vauxhall, Saturn in various countries
- It employs around 39000 employees
- Strong brand presence and recall through advertising
Above are the strengths in the SWOT Analysis of Opel. The strengths of Opel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Opel Weaknesses
- Market share is limited owing to competitive segment
- The non performance of General Motors is affecting the brand
These were the weaknesses in the Opel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Opel Opportunities
- It is going to invest for fuel saving & innovative engines& transmissions
- Can leverage Ampera, Volt & other electric & hybrid vehicles design
- It can also look for newer markets
Above we covered the opportunities in Opel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Opel Threats
- There is a possibility for that the General Motors may discontinue this brand if it does not prove to be profitable
- The Japanese & Korean players are much stronger as compared to Opel esp in the Asian markets
The threats in the SWOT Analysis of Opel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Opel SWOT analysis.
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About Opel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Opel Overview | |
|---|---|
| Parent Company |
General Motors |
| Category |
Passenger Cars |
| Sector | |
| Tagline/ Slogan |
We live cars |
| USP |
Popular German Brand |
| Opel STP | |
| Segmentation |
Quality and afforable automobiles |
| Target Market |
Families and Individuals who want a reliable product |
| Positioning |
Reliable and stylish afforable cars |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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