Tata Motors SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 30562

SWOT Analysis of Tata Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Motors

Parent Company

Tata Group


SUV, Hatchback, Sedan



Tagline/ Slogan

Inspired by people


Tata Motors is one of the oldest and trusted brand with extensive distribution and strong market penetration in India

Tata Motors STP


Hatchback, sedan & SUV segment

Target Group

Targeted towards upper middle class customers


Tata Motors is positioned as a leader in automobile market inculcating innovative technologies to deliver value to customers

Product Portfolio


1. Tata Sumo                              2. Tata Safari

3. Tata Indica                             4. Tata Indica Vista

5. Tata Indigo                            6. Tata Manza

7. Tata Indigo Marina               8. Tata Winger

9. Tata Magic                            10. Tata Nano

11. Tata Xenon XT                   12. Tata Aria

13. Tata Venture

Tata Motors SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Motors :

1. Tata Motors is one of the most established company in automobile sector in India

2. Tata Motors has a wide & extensive distribution and service network

3. Good market penetration in the taxi & rental segment

4. Expert service professionals available

5. Many associations like Jaguar Land Rover, Hispanso, Macropolo etc increases Tata Motors' international presence

6. Dedicated engineering and R&D department

7. More than 70,000 employees are present with Tata Motors

8. Highly diversified product portfolio

9. Strong brand legacy owing to parent brand Tata


1. Limited international presence as compared to international car manufacturers

2. Controversies like Singur plant for Nano etc hurt Tata Motors


1. Expanding automobile market can be a boon for Tata Motors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging customer engagement experience to acquire new customers can be done by Tata Motors

4. Leveraging mergers and acquisitions to acquire newer technology

5. Tata Motors can boost business by augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants means reduced market share for Tata Motors

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Motors Competition


Below are the 12 main Tata Motors competitors :

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Hyundai Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Ford Motor Company

The brandguide table above concludes the Tata Motors SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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