Tata Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: May 21, 2020

SWOT analysis of Tata Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tata Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Motors competitors and includes Tata Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Motors Brand Analysis
Parent Company

Tata Group


SUV, Hatchback, Sedan



Tagline/ Slogan

Inspired by people


Tata Motors is one of the oldest and trusted brand with extensive distribution and strong market penetration in India

Tata Motors STP
Tata Motors Segmentation

Hatchback, sedan & SUV segment

Tata Motors Target Market

Targeted towards upper middle class customers

Tata Motors Positioning

Tata Motors is positioned as a leader in automobile market inculcating innovative technologies to deliver value to customers

Tata Motors Product Portfolio

1. Tata Sumo                              2. Tata Safari

3. Tata Indica                             4. Tata Indica Vista

5. Tata Indigo                            6. Tata Manza

7. Tata Indigo Marina               8. Tata Winger

9. Tata Magic                            10. Tata Nano

11. Tata Xenon XT                   12. Tata Aria

13. Tata Venture

The above mentioned brands are the prominent products under the Tata Motors product portfolio.

Tata Motors SWOT Analysis
Tata Motors Strengths

Below are the Strengths in the SWOT Analysis of Tata Motors:

1. Tata Motors is one of the most established company in automobile sector in India

2. Tata Motors has a wide & extensive distribution and service network

3. Good market penetration in the taxi & rental segment

4. Expert service professionals available

5. Many associations like Jaguar Land Rover, Hispanso, Macropolo etc increases Tata Motors' international presence

6. Dedicated engineering and R&D department

7. More than 70,000 employees are present with Tata Motors

8. Highly diversified product portfolio

9. Strong brand legacy owing to parent brand Tata

Tata Motors Weaknesses

Here are the weaknesses in the Tata Motors SWOT Analysis:

1. Limited international presence as compared to international car manufacturers

2. Controversies like Singur plant for Nano etc hurt Tata Motors

Tata Motors Opportunities

Following are the Opportunities in Tata Motors SWOT Analysis:

1. Expanding automobile market can be a boon for Tata Motors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging customer engagement experience to acquire new customers can be done by Tata Motors

4. Leveraging mergers and acquisitions to acquire newer technology

5. Tata Motors can boost business by augmenting the distribution and service network in various countries

Tata Motors Threats

The threats in the SWOT Analysis of Tata Motors are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants means reduced market share for Tata Motors

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Motors Competition

Below are the top 12 Tata Motors competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Hyundai Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Ford Motor Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Motors. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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