Published in Automobiles category by MBA Skool Team
Tata Motors is one of the leading brands in the automobiles sector. Tata Motors SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata Motors:
Tata Motors is one of the most established company in automobile sector in India
Tata Motors has a wide & extensive distribution and service network
Good market penetration in the taxi & rental segment
Expert service professionals available
Many associations like Jaguar Land Rover, Hispanso, Macropolo etc increases Tata Motors' international presence
Dedicated engineering and R&D department
More than 70,000 employees are present with Tata Motors
Highly diversified product portfolio
Strong brand legacy owing to parent brand Tata
Above are the strengths in the SWOT Analysis of Tata Motors. The strengths of Tata Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Motors Weaknesses
Limited international presence as compared to international car manufacturers
Controversies like Singur plant for Nano etc hurt Tata Motors
These were the weaknesses in the Tata Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Motors is one of the oldest and trusted brand with extensive distribution and strong market penetration in India
Tata Motors STP
Hatchback, sedan & SUV segment
Targeted towards upper middle class customers
Tata Motors is positioned as a leader in automobile market inculcating innovative technologies to deliver value to customers
Tata Motors Product Portfolio
1. Tata Sumo 2. Tata Safari
3. Tata Indica 4. Tata Indica Vista
5. Tata Indigo 6. Tata Manza
7. Tata Indigo Marina 8. Tata Winger
9. Tata Magic 10. Tata Nano
11. Tata Xenon XT 12. Tata Aria
13. Tata Venture
The above mentioned brands are the prominent products under the Tata Motors product portfolio.
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