Tata Motors SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 34470

SWOT analysis of Tata Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Motors to benchmark its business & performance as compared to the competitors and industry. Tata Motors is one of the leading brands in the automobiles sector. The table below also lists the top Tata Motors competitors and elaborates Tata Motors market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tata Motors SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Motors Brand Analysis
Parent Company

Tata Group

Category

SUV, Hatchback, Sedan

Sector

Automobiles

Tagline/ Slogan

Inspired by people

USP

Tata Motors is one of the oldest and trusted brand with extensive distribution and strong market penetration in India

Tata Motors STP
Segment

Hatchback, sedan & SUV segment

Target Group

Targeted towards upper middle class customers

Positioning

Tata Motors is positioned as a leader in automobile market inculcating innovative technologies to deliver value to customers

Tata Motors Product Portfolio
Brands

1. Tata Sumo                              2. Tata Safari

3. Tata Indica                             4. Tata Indica Vista

5. Tata Indigo                            6. Tata Manza

7. Tata Indigo Marina               8. Tata Winger

9. Tata Magic                            10. Tata Nano

11. Tata Xenon XT                   12. Tata Aria

13. Tata Venture

The above mentioned brands are the prominent products under the Tata Motors product portfolio.

Tata Motors SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Motors. Strengths are:

1. Tata Motors is one of the most established company in automobile sector in India

2. Tata Motors has a wide & extensive distribution and service network

3. Good market penetration in the taxi & rental segment

4. Expert service professionals available

5. Many associations like Jaguar Land Rover, Hispanso, Macropolo etc increases Tata Motors' international presence

6. Dedicated engineering and R&D department

7. More than 70,000 employees are present with Tata Motors

8. Highly diversified product portfolio

9. Strong brand legacy owing to parent brand Tata

Weaknesses

Here are the weaknesses in the Tata Motors SWOT Analysis:

1. Limited international presence as compared to international car manufacturers

2. Controversies like Singur plant for Nano etc hurt Tata Motors

Opportunities

Following are the Opportunities in Tata Motors SWOT Analysis:

1. Expanding automobile market can be a boon for Tata Motors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging customer engagement experience to acquire new customers can be done by Tata Motors

4. Leveraging mergers and acquisitions to acquire newer technology

5. Tata Motors can boost business by augmenting the distribution and service network in various countries

Threats

The threats in the SWOT Analysis of Tata Motors are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants means reduced market share for Tata Motors

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Motors Competition
Competitors

Below are the top 12 Tata Motors competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Hyundai Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Ford Motor Company

The brandguide table above concludes the Tata Motors SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Motors. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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