AON SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of AON analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AON SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AON to benchmark its business & performance as compared to the competitors and industry. As of 2020, AON is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AON competitors and includes AON target market, segmentation, positioning & Unique Selling Proposition (USP).

AON SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AON Brand Analysis
Parent Company

AON Corporation


Insurance and Financials


Banking & Financial Services

Tagline/ Slogan

Insure your vision


Leading global reinsurance intermediary, with offices in over 40 countries

AON Segmentation

Enterprise and Individuals who are seeking financial help and advice

AON Target Market

Large enteprises and rich individual investors

AON Positioning

A financial institution which secures its customers future

AON SWOT Analysis
AON Strengths

Below are the Strengths in the SWOT Analysis of AON:

1.Worldwide a strong brand name with a good financial position
2.Leading global insurance company
3.Good branding by tie-ups with major sports teams and events

AON Weaknesses

Here are the weaknesses in the AON SWOT Analysis:

1.Fluctuating returns and liquidity
2. Unsuccessful mergers

AON Opportunities

Following are the Opportunities in AON SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Investment in Healthcare sector

AON Threats

The threats in the SWOT Analysis of AON are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters
3.Price competition

AON Competition

Below are the top 7 AON competitors:

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AON. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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