Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of AON analyses the brand by its strengths, weaknesses, opportunities & threats. In AON SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AON to benchmark its business & performance as compared to the competitors. AON is one of the leading brands in the banking & financial services sector.
The article below lists the AON SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AON SWOT Analysis:
For AON, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of AON looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AON :
1.Worldwide a strong brand name with a good financial position 2.Leading global insurance company 3.Good branding by tie-ups with major sports teams and events
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AON SWOT Analysis:
1.Fluctuating returns and liquidity 2. Unsuccessful mergers
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AON SWOT Analysis:
1.Expansion in other countries 2.Diversifying portfolios for customers 3.Investment in Healthcare sector
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AON are as mentioned:
1.Changing govt regulations and financial crisis like recessions 2.Natural disasters 3.Price competition
There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of AON:
Leading global reinsurance intermediary, with offices in over 40 countries
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
A financial institution which secures its customers future
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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