AON SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5580

SWOT analysis of AON analyses the brand/company with its strengths, weaknesses, opportunities & threats. AON is one of the leading brands in the banking & financial services sector. The table below also lists the top AON competitors and elaborates AON segmentation, targeting, positioning & USP.

AON

Parent Company

AON Corporation

Category

Insurance and Financials

Sector

Banking & Financial Services

Tagline/ Slogan

Insure your vision

USP

Leading global reinsurance intermediary, with offices in over 40 countries

AON STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A financial institution which secures its customers future

AON SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AON. Strengths are:

1.Worldwide a strong brand name with a good financial position
2.Leading global insurance company
3.Good branding by tie-ups with major sports teams and events

Weaknesses

Here are the weaknesses in the AON SWOT Analysis:

1.Fluctuating returns and liquidity
2. Unsuccessful mergers

Opportunities

Following are the Opportunities in AON SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Investment in Healthcare sector

Threats

The threats in the SWOT Analysis of AON are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters
3.Price competition

AON Competition

Competitors

Below are the top 7 AON competitors:

1.AIG
2.Allstate
3.Allianz
4.AXA Group
5. Delphi Financial Group
6.MetLife
7.New York Life Insurance

The brandguide table above concludes the AON SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to AON. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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