AON SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6081

SWOT analysis of AON analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AON SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AON to benchmark its business & performance as compared to the competitors and industry. AON is one of the leading brands in the banking & financial services sector. The table below also lists the top AON competitors and elaborates AON market segmentation, target group, positioning & Unique Selling Proposition (USP).

AON SWOT, Competitors, Marketing STP & Brand analysis Table
AON Brand Analysis
Parent Company

AON Corporation


Insurance and Financials


Banking & Financial Services

Tagline/ Slogan

Insure your vision


Leading global reinsurance intermediary, with offices in over 40 countries


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A financial institution which secures its customers future

AON SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AON. Strengths are:

1.Worldwide a strong brand name with a good financial position
2.Leading global insurance company
3.Good branding by tie-ups with major sports teams and events


Here are the weaknesses in the AON SWOT Analysis:

1.Fluctuating returns and liquidity
2. Unsuccessful mergers


Following are the Opportunities in AON SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Investment in Healthcare sector


The threats in the SWOT Analysis of AON are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters
3.Price competition

AON Competition

Below are the top 7 AON competitors:

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

The brandguide table above concludes the AON SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AON. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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