Allianz SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 11152

SWOT analysis of Allianz analyses the brand/company with its strengths, weaknesses, opportunities & threats. Allianz is one of the leading brands in the banking & financial services sector. The table below also lists the top Allianz competitors and elaborates Allianz segmentation, targeting, positioning & USP.

Allianz SWOT, Competitors, Marketing STP & Brand analysis Table
Allianz Brand Analysis
Parent Company

Allianz Company

Category

Life and Health insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Inspiring confidence around the world since 1890

USP

Allianz in France is a major player in property & casualty, life and credit insurance as well as asset management and assistance services

Allianz STP
Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A trust worth financial institution which has been in this industry since a long time

Allianz SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allianz. Strengths are:

1.Strong brand name and good financial position
2.Life and credit insurance service market leader
3.Asset management operations are well sorted out
4.Has over 150,000 employees

Weaknesses

Here are the weaknesses in the Allianz SWOT Analysis:

1. Heavily dependent on automobile market
2.Stiff competition with other major players
3.Controversies during the world war 2

Opportunities

Following are the Opportunities in Allianz SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Retirement benefits on the boom
4.Innovative schemes

Threats

The threats in the SWOT Analysis of Allianz are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters
3.Increase in fraud cases

Allianz Competition
Competitors

Below are the top 7 Allianz competitors:

1.AIG
2.AON
3.Allstate
4.AXA Group
5. Delphi Financial Group
6.MetLife
7.New York Life Insurance

The brandguide table above concludes the Allianz SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Allianz. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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