Allianz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Allianz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Allianz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allianz to benchmark its business & performance as compared to the competitors and industry. As of 2020, Allianz is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Allianz competitors and includes Allianz target market, segmentation, positioning & Unique Selling Proposition (USP).

Allianz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Allianz Brand Analysis
Parent Company

Allianz Company


Life and Health insurance


Banking & Financial Services

Tagline/ Slogan

Inspiring confidence around the world since 1890


Allianz in France is a major player in property & casualty, life and credit insurance as well as asset management and assistance services

Allianz STP
Allianz Segmentation

Enterprise and Individuals who are seeking financial help and advice

Allianz Target Market

Large enteprises and rich individual investors

Allianz Positioning

A trust worth financial institution which has been in this industry since a long time

Allianz SWOT Analysis
Allianz Strengths

Below are the Strengths in the SWOT Analysis of Allianz:

1.Strong brand name and good financial position
2.Life and credit insurance service market leader
3.Asset management operations are well sorted out
4.Has over 150,000 employees

Allianz Weaknesses

Here are the weaknesses in the Allianz SWOT Analysis:

1. Heavily dependent on automobile market
2.Stiff competition with other major players
3.Controversies during the world war 2

Allianz Opportunities

Following are the Opportunities in Allianz SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Retirement benefits on the boom
4.Innovative schemes

Allianz Threats

The threats in the SWOT Analysis of Allianz are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters
3.Increase in fraud cases

Allianz Competition

Below are the top 7 Allianz competitors:

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Allianz. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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