Allianz SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 10418

SWOT Analysis of Allianz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allianz SE

Parent Company

Allianz Company


Life and Health insurance


Banking & Financial Services

Tagline/ Slogan

Inspiring confidence around the world since 1890


Allianz in France is a major player in property & casualty, life and credit insurance as well as asset management and assistance services

Allianz STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A trust worth financial institution which has been in this industry since a long time

Allianz SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allianz :

1.Strong brand name and good financial position
2.Life and credit insurance service market leader
3.Asset management operations are well sorted out
4.Has over 150,000 employees


1. Heavily dependent on automobile market
2.Stiff competition with other major players
3.Controversies during the world war 2


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Retirement benefits on the boom
4.Innovative schemes


1.Changing govt regulations and financial crisis like recessions
2.Natural disasters
3.Increase in fraud cases

Allianz Competition


Below are the 7 main Allianz competitors :

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

The brandguide table above concludes the Allianz SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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