Allianz SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Allianz analyses the brand by its strengths, weaknesses, opportunities & threats. In Allianz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allianz to benchmark its business & performance as compared to the competitors. Allianz is one of the leading brands in the banking & financial services sector.

The article below lists the Allianz SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Allianz SWOT Analysis:

SWOT Analysis of Allianz

For Allianz, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Allianz Strengths

The strengths of Allianz looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Allianz :

1.Strong brand name and good financial position
2.Life and credit insurance service market leader
3.Asset management operations are well sorted out
4.Has over 150,000 employees

Allianz Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Allianz SWOT Analysis:

1. Heavily dependent on automobile market
2.Stiff competition with other major players
3.Controversies during the world war 2

Allianz Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Allianz SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Retirement benefits on the boom
4.Innovative schemes

Allianz Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Allianz are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters
3.Increase in fraud cases

Allianz Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Allianz:

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

Hence this concludes the Allianz SWOT analysis.

Continue reading more about the brand/company.

About Allianz

Allianz Overview
Parent Company

Allianz Company


Life and Health insurance


Banking & Financial Services

Tagline/ Slogan

Inspiring confidence around the world since 1890


Allianz in France is a major player in property & casualty, life and credit insurance as well as asset management and assistance services

Allianz STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


A trust worth financial institution which has been in this industry since a long time

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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