AXA Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

AXA Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AXA Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AXA Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. AXA Group is one of the leading brands in the banking & financial services sector.

The article below lists the AXA Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AXA Group SWOT Analysis:

SWOT Analysis of AXA Group

For AXA Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AXA Group Strengths

The strengths of AXA Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AXA Group :

1.Strong brand name and good financial position

2.Major leaders in casualty and property sectors
3.Presence in many countries through JVs

AXA Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AXA Group SWOT Analysis:

1.Stiff comprtition from other insurnace companies
2.Limited portfolio
3.Lesser profits as compared to competitors

AXA Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AXA Group SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Retirement schemes

AXA Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AXA Group are as mentioned:

1.Changing govt regulations and financial crisis like recessions

2.Legal issues
3. Too many insurance players to choose from

AXA Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of AXA Group:

5. Delphi Financial Group
7.New York Life Insurance

Hence this concludes the AXA Group SWOT analysis.

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About AXA Group

AXA Group Overview
Parent Company

AXA Group


Life and Health Insurance


Banking & Financial Services

Tagline/ Slogan

Be life confident; Go Ahead; You Can Rely on Us


AXA is positioned as a global leader in Financial Protection


Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


An insurance company on which its customers can rely and trust

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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