Published in Banking & Financial Services category by MBA Skool Team
AXA is one of the leading brands in the banking & financial services sector. AXA SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AXA:
Above are the strengths in the SWOT Analysis of AXA. The strengths of AXA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Stiff comprtition from other insurnace companies
Lesser profits as compared to competitors
These were the weaknesses in the AXA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AXA is positioned as a global leader in Financial Protection
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
An insurance company on which its customers can rely and trust
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