AXA Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 10729

SWOT analysis of AXA Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AXA Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AXA Group to benchmark its business & performance as compared to the competitors and industry. AXA Group is one of the leading brands in the banking & financial services sector. The table below also lists the top AXA Group competitors and elaborates AXA Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

AXA Group SWOT, Competitors, Marketing STP & Brand analysis Table
AXA Group Brand Analysis
Parent Company

AXA Group


Life and Health Insurance


Banking & Financial Services

Tagline/ Slogan

Be life confident; Go Ahead; You Can Rely on Us


AXA is positioned as a global leader in Financial Protection


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An insurance company on which its customers can rely and trust

AXA Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AXA Group. Strengths are:

1.Strong brand name and good financial position

2.Major leaders in casualty and property sectors
3.Presence in many countries through JVs


Here are the weaknesses in the AXA Group SWOT Analysis:

1.Stiff comprtition from other insurnace companies
2.Limited portfolio
3.Lesser profits as compared to competitors


Following are the Opportunities in AXA Group SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Retirement schemes


The threats in the SWOT Analysis of AXA Group are as mentioned:

1.Changing govt regulations and financial crisis like recessions

2.Legal issues
3. Too many insurance players to choose from

AXA Group Competition

Below are the top 7 AXA Group competitors:

5. Delphi Financial Group
7.New York Life Insurance

The brandguide table above concludes the AXA Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AXA Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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