AXA Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of AXA Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AXA Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AXA Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, AXA Group is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AXA Group competitors and includes AXA Group target market, segmentation, positioning & Unique Selling Proposition (USP).

AXA Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AXA Group Brand Analysis
Parent Company

AXA Group


Life and Health Insurance


Banking & Financial Services

Tagline/ Slogan

Be life confident; Go Ahead; You Can Rely on Us


AXA is positioned as a global leader in Financial Protection

AXA Group Segmentation

Enterprise and Individuals who are seeking financial help and advice

AXA Group Target Market

Large enteprises and rich individual investors

AXA Group Positioning

An insurance company on which its customers can rely and trust

AXA Group SWOT Analysis
AXA Group Strengths

Below are the Strengths in the SWOT Analysis of AXA Group:

1.Strong brand name and good financial position

2.Major leaders in casualty and property sectors
3.Presence in many countries through JVs

AXA Group Weaknesses

Here are the weaknesses in the AXA Group SWOT Analysis:

1.Stiff comprtition from other insurnace companies
2.Limited portfolio
3.Lesser profits as compared to competitors

AXA Group Opportunities

Following are the Opportunities in AXA Group SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Retirement schemes

AXA Group Threats

The threats in the SWOT Analysis of AXA Group are as mentioned:

1.Changing govt regulations and financial crisis like recessions

2.Legal issues
3. Too many insurance players to choose from

AXA Group Competition

Below are the top 7 AXA Group competitors:

5. Delphi Financial Group
7.New York Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AXA Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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