SWOT Analysis of Honeywell International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Honeywell International |
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Parent Company |
Honeywell International Ltd |
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Category |
Technology and Manufacturing |
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Sector |
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Tagline/ Slogan |
We are Honeywell; If we say it, we'll do it |
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USP |
Honeywell, and its Five Initiatives (Growth, Productivity, Cash, People, and The Enablers) |
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Honeywell International STP |
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Segment |
Automation and control solutions, aerospace, performance materials and technologies and transportation systems |
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Target Group |
Users of automation and control systems, Users of climate control equipment, Aircraft manufacturers, Airlines, Process industries, Manufacturers of passengers and commercial vehicles |
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Positioning |
Sound strategy and the innovation in the way of doing |
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Honeywell International SWOT Analysis |
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Strengths |
1. One of the largest American conglomerates 2. Employees over 130,000 people as a part of its work force 3. The company has its business in aerospace, engineering services, consumer products etc 4. Mergers and acquisitions have consolidated the position of the company and made it one of the strongest companies in US 5. Sub-brands like turbo chargers and thermostats are popular through retail outlets 6. Strong expenditure on research and development is a good way to keep a strong market position |
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Weaknesses |
1. Allegations that the company didn't pay taxes hurt the brand image 2. Production of weapons in the past has also brought bad name to the company |
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Opportunities |
1. Positive outlook for global aerospace and defense sector |
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Threats |
1. Strict govt policies and environmental regulation affect operations |
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Honeywell International Competition |
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Competitors |
1. ABB Ltd 4. Rockwell Collins Inc 5. Siemens AG 6. Rolls Royce 7. ITT Corporations 8. Johnsons Controls |
The brandguide table above concludes the Honeywell International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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