Honeywell International SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 7814

SWOT Analysis of Honeywell International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honeywell International

Parent Company

Honeywell International Ltd


Technology and Manufacturing



Tagline/ Slogan

We are Honeywell; If we say it, we'll do it


Honeywell, and its Five Initiatives (Growth, Productivity, Cash, People, and The Enablers)

Honeywell International STP


Automation and control solutions, aerospace, performance materials and technologies and transportation systems

Target Group

Users of automation and control systems, Users of climate control equipment, Aircraft manufacturers, Airlines, Process industries, Manufacturers of passengers and commercial vehicles


Sound strategy and the innovation in the way of doing

Honeywell International SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honeywell International :

1. One of the largest American conglomerates

2. Employees over 130,000 people as a part of its work force

3. The company has its business in aerospace, engineering services, consumer products etc

4. Mergers and acquisitions have consolidated the position of the company and made it one of the strongest companies in US

5. Sub-brands like turbo chargers and thermostats are popular through retail outlets

6. Strong expenditure on research and development is a good way to keep a strong market position


1. Allegations that the company didn't pay taxes hurt the brand image

2. Production of weapons in the past has also brought bad name to the company


1. Positive outlook for global aerospace and defense sector
2. Growth through tie-ups and acquisitions, especially in the emerging economies like India, China, Brazil etc can boost international market share
3. Accelerating US turbocharged engine segment


1. Strict govt policies and environmental regulation affect operations
2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company
3. Heavy dependence on few suppliers

Honeywell International Competition


Below are the 9 main Honeywell International competitors :

1. ABB Ltd
2. BAE systems plc
3. Emerson Electric

4. Rockwell Collins Inc

5. Siemens AG

6. Rolls Royce

7. ITT Corporations

8. Johnsons Controls

9. GE General Electric

The brandguide table above concludes the Honeywell International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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