Honeywell International SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 9291

SWOT analysis of Honeywell International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honeywell International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honeywell International to benchmark its business & performance as compared to the competitors and industry. Honeywell International is one of the leading brands in the conglomerates sector. The table below also lists the top Honeywell International competitors and elaborates Honeywell International market segmentation, target group, positioning & Unique Selling Proposition (USP).

Honeywell International SWOT, Competitors, Marketing STP & Brand analysis Table
Honeywell International Brand Analysis
Parent Company

Honeywell International Ltd


Technology and Manufacturing



Tagline/ Slogan

We are Honeywell; If we say it, we'll do it


Honeywell, and its Five Initiatives (Growth, Productivity, Cash, People, and The Enablers)

Honeywell International STP

Automation and control solutions, aerospace, performance materials and technologies and transportation systems

Target Group

Users of automation and control systems, Users of climate control equipment, Aircraft manufacturers, Airlines, Process industries, Manufacturers of passengers and commercial vehicles


Sound strategy and the innovation in the way of doing

Honeywell International SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honeywell International. Strengths are:

1. One of the largest American conglomerates

2. Employees over 130,000 people as a part of its work force

3. The company has its business in aerospace, engineering services, consumer products etc

4. Mergers and acquisitions have consolidated the position of the company and made it one of the strongest companies in US

5. Sub-brands like turbo chargers and thermostats are popular through retail outlets

6. Strong expenditure on research and development is a good way to keep a strong market position


Here are the weaknesses in the Honeywell International SWOT Analysis:

1. Allegations that the company didn't pay taxes hurt the brand image

2. Production of weapons in the past has also brought bad name to the company


Following are the Opportunities in Honeywell International SWOT Analysis:

1. Positive outlook for global aerospace and defense sector
2. Growth through tie-ups and acquisitions, especially in the emerging economies like India, China, Brazil etc can boost international market share
3. Accelerating US turbocharged engine segment


The threats in the SWOT Analysis of Honeywell International are as mentioned:

1. Strict govt policies and environmental regulation affect operations
2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company
3. Heavy dependence on few suppliers

Honeywell International Competition

Below are the top 9 Honeywell International competitors:

1. ABB Ltd
2. BAE systems plc
3. Emerson Electric

4. Rockwell Collins Inc

5. Siemens AG

6. Rolls Royce

7. ITT Corporations

8. Johnsons Controls

9. GE General Electric

The brandguide table above concludes the Honeywell International SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honeywell International. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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