Honeywell SWOT Analysis

Published in Conglomerates category by MBA Skool Team

Honeywell is one of the leading brands in the conglomerates sector. Honeywell SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Honeywell:

Honeywell Strengths

  1. One of the largest American conglomerates
  2. Employees over 130,000 people as a part of its work force
  3. The company has its business in aerospace, engineering services, consumer products etc
  4. Mergers and acquisitions have consolidated the position of the company and made it one of the strongest companies in US
  5. Sub-brands like turbo chargers and thermostats are popular through retail outlets
  6. Strong expenditure on research and development is a good way to keep a strong market position

Above are the strengths in the SWOT Analysis of Honeywell. The strengths of Honeywell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Honeywell Weaknesses

  1. Allegations that the company didn't pay taxes hurt the brand image
  2. Production of weapons in the past has also brought bad name to the company

These were the weaknesses in the Honeywell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Honeywell Opportunities

  1. Positive outlook for global aerospace and defense sector
  2. Growth through tie-ups and acquisitions, especially in the emerging economies like India, China, Brazil etc can boost international market share
  3. Accelerating US turbocharged engine segment

Above we covered the opportunities in Honeywell SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Honeywell Threats

  1. Strict govt policies and environmental regulation affect operations
  2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company
  3. Heavy dependence on few suppliers

The threats in the SWOT Analysis of Honeywell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Honeywell SWOT analysis.

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About Honeywell

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Honeywell Overview
Parent Company

Honeywell International Ltd


Technology and Manufacturing



Tagline/ Slogan

We are Honeywell; If we say it, we'll do it


Honeywell, and its Five Initiatives (Growth, Productivity, Cash, People, and The Enablers)

Honeywell STP

Automation and control solutions, aerospace, performance materials and technologies and transportation systems

Target Market

Users of automation and control systems, Users of climate control equipment, Aircraft manufacturers, Airlines, Process industries, Manufacturers of passengers and commercial vehicles


Sound strategy and the innovation in the way of doing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Honeywell. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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