Hitachi Electronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hitachi Electronics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hitachi Electronics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hitachi Electronics to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hitachi Electronics is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hitachi Electronics competitors and includes Hitachi Electronics target market, segmentation, positioning & Unique Selling Proposition (USP).

Hitachi Electronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hitachi Electronics Brand Analysis
Parent Company

Hitachi Ltd.


Home Appliances


Consumer Electronics

Tagline/ Slogan

Inspire the Next


Superior technology and design

Hitachi Electronics STP
Hitachi Electronics Segmentation

Digital Media and Consumer Products

Hitachi Electronics Target Market

Urban middle class and upper class individuals

Hitachi Electronics Positioning

Best-in-class premium positioning by emphasizing superior technology and design

Hitachi Electronics SWOT Analysis
Hitachi Electronics Strengths

Below are the Strengths in the SWOT Analysis of Hitachi Electronics:

1. Diversified product portfolio and balanced revenue streams

2. Strong focus on research and development

3. Strategic acquisitions to strengthen market position

4. Good Focus on sustainability and marketing

5. It has over 300,000+ employees globally

6. Excellent global presence and top of the mind recall

7. The product portfolio includes TVs, Camcorders, Projectors and Recording Media

Hitachi Electronics Weaknesses

Here are the weaknesses in the Hitachi Electronics SWOT Analysis:

1. Over dependent on Japanese economy for revenue generation

2. Due to intense competition and changing customer preference, market share is limited

Hitachi Electronics Opportunities

Following are the Opportunities in Hitachi Electronics SWOT Analysis:

1. Growth in semiconductor market

2. Acquisition of smaller brands and global tie-ups to increase reach

Hitachi Electronics Threats

The threats in the SWOT Analysis of Hitachi Electronics are as mentioned:

1. Rapid technological changes and evolving industry standards

2. Natural disasters and prolonged economic recovery in Japan mayadversely affect its business

3. Stringent government regulations

4. Exchange rate fluctuations

Hitachi Electronics Competition

Below are the top 4 Hitachi Electronics competitors:

1. Samsung

2. LG Electronics

3. Whirlpool

4. Sony

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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