Hitachi Electronics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hitachi Electronics analyses the brand by its strengths, weaknesses, opportunities & threats. In Hitachi Electronics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hitachi Electronics to benchmark its business & performance as compared to the competitors. Hitachi Electronics is one of the leading brands in the consumer electronics sector.

The article below lists the Hitachi Electronics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hitachi Electronics SWOT Analysis:

SWOT Analysis of Hitachi Electronics

For Hitachi Electronics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hitachi Electronics Strengths

The strengths of Hitachi Electronics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hitachi Electronics :

1. Diversified product portfolio and balanced revenue streams

2. Strong focus on research and development

3. Strategic acquisitions to strengthen market position

4. Good Focus on sustainability and marketing

5. It has over 300,000+ employees globally

6. Excellent global presence and top of the mind recall

7. The product portfolio includes TVs, Camcorders, Projectors and Recording Media

Hitachi Electronics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hitachi Electronics SWOT Analysis:

1. Over dependent on Japanese economy for revenue generation

2. Due to intense competition and changing customer preference, market share is limited

Hitachi Electronics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hitachi Electronics SWOT Analysis:

1. Growth in semiconductor market

2. Acquisition of smaller brands and global tie-ups to increase reach

Hitachi Electronics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hitachi Electronics are as mentioned:

1. Rapid technological changes and evolving industry standards

2. Natural disasters and prolonged economic recovery in Japan mayadversely affect its business

3. Stringent government regulations

4. Exchange rate fluctuations

Hitachi Electronics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Hitachi Electronics:

1. Samsung

2. LG Electronics

3. Whirlpool

4. Sony

Hence this concludes the Hitachi Electronics SWOT analysis.

Continue reading more about the brand/company.

About Hitachi Electronics

Hitachi Electronics Overview
Parent Company

Hitachi Ltd.


Home Appliances


Consumer Electronics

Tagline/ Slogan

Inspire the Next


Superior technology and design

Hitachi Electronics STP

Digital Media and Consumer Products

Target Market

Urban middle class and upper class individuals


Best-in-class premium positioning by emphasizing superior technology and design

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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