Hitachi Electronics SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 5144

SWOT Analysis of Hitachi Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hitachi Electronics

Parent Company

Hitachi Ltd.


Consumer Electronics


IT and Technology

Tagline/ Slogan

Inspire the Next


Superior technology and design



Digital Media and Consumer Products

Target Group

Urban middle class and upper class individuals


Best-in-class premium positioning by emphasizing superior technology and design

SWOT Analysis


1. Diversified product portfolio and balanced revenue streams

2. Strong focus on research and development

3. Strategic acquisitions to strengthen market position

4. Good Focus on sustainability and marketing

5. It has over 300,000+ employees globally

6. Excellent global presence and top of the mind recall

7. The product portfolio includes TVs, Camcorders, Projectors and Recording Media


1. Over dependent on Japanese economy for revenue generation

2. Due to intense competition and changing customer preference, market share is limited


1. Growth in semiconductor market

2. Acquisition of smaller brands and global tie-ups to increase reach


1. Rapid technological changes and evolving industry standards

2. Natural disasters and prolonged economic recovery in Japan mayadversely affect its business

3. Stringent government regulations

4. Exchange rate fluctuations



1. Samsung

2. LG Electronics

3. Whirlpool

4. Sony

The table above concludes the Hitachi Electronics SWOT analysis along with its marketing and brand parameters.


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