Hitachi SWOT Analysis
Hitachi is one of the leading brands in the consumer electronics sector. Hitachi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hitachi:
Quick Glance:
Hitachi Strengths
- Diversified product portfolio and balanced revenue streams
- Strong focus on research and development
- Strategic acquisitions to strengthen market position
- Good Focus on sustainability and marketing
- It has over 300,000+ employees globally
- Excellent global presence and top of the mind recall
- The product portfolio includes TVs, Camcorders, Projectors and Recording Media
Above are the strengths in the SWOT Analysis of Hitachi. The strengths of Hitachi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hitachi Weaknesses
- Over dependent on Japanese economy for revenue generation
- Due to intense competition and changing customer preference, market share is limited
These were the weaknesses in the Hitachi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Hitachi Opportunities
- Growth in semiconductor market
- Acquisition of smaller brands and global tie-ups to increase reach
Above we covered the opportunities in Hitachi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hitachi Threats
- Rapid technological changes and evolving industry standards
- Natural disasters and prolonged economic recovery in Japan may adversely affect its business
- Stringent government regulations
- Exchange rate fluctuations
The threats in the SWOT Analysis of Hitachi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hitachi SWOT analysis.
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About Hitachi
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hitachi Overview | |
|---|---|
| Parent Company |
Hitachi Ltd. |
| Category |
Home Appliances |
| Sector | |
| Tagline/ Slogan |
Inspire the Next |
| USP |
Superior technology and design |
| Hitachi STP | |
| Segmentation |
Digital Media and Consumer Products |
| Target Market |
Urban middle class and upper class individuals |
| Positioning |
Best-in-class premium positioning by emphasizing superior technology and design |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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