ConocoPhillips SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ConocoPhillips analyses the brand by its strengths, weaknesses, opportunities & threats. In ConocoPhillips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ConocoPhillips to benchmark its business & performance as compared to the competitors. ConocoPhillips is one of the leading brands in the energy & power sector.

The article below lists the ConocoPhillips SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ConocoPhillips SWOT Analysis:

SWOT Analysis of ConocoPhillips

For ConocoPhillips, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ConocoPhillips Strengths

The strengths of ConocoPhillips looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ConocoPhillips :

1.Big brand name and strong market position
2.High level marketing
3.It is a fortune 500 company
4.Approximately 17000 employees worldwide
5.Largest Exploration and Production(Upstream) company

ConocoPhillips Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ConocoPhillips SWOT Analysis:

1.Cost of environmental hazards
2.Declining oil reserves and production
3.Accused of Pollution


ConocoPhillips Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ConocoPhillips SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Increasing demand for gas and refined products

ConocoPhillips Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ConocoPhillips are as mentioned:

1.Government regulations
2.Pollution guidelines
3.High labour costs
4.Hybrid cars not using Fuel


ConocoPhillips Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of ConocoPhillips:

1. BP

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. Chevron Corporation

Hence this concludes the ConocoPhillips SWOT analysis.

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About ConocoPhillips

ConocoPhillips

Parent CompanyConocoPhillips
Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Tomorrow begins today; Energy for tomorrow

USP

World’s largest independent exploration and production company.

ConocoPhillips STP
Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Working for energy for the future starting from today


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ConocoPhillips. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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