ConocoPhillips SWOT Analysis, Competitors & USP
ConocoPhillips SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ConocoPhillips, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ConocoPhillips to benchmark its business & performance as compared to the competitors, and make strategic improvements. ConocoPhillips is one of the leading brands in the energy & power sector.
The article below lists the ConocoPhillips SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ConocoPhillips SWOT Analysis:
In this article:
SWOT Analysis of ConocoPhillips
For ConocoPhillips, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
ConocoPhillips Strengths
The strengths of ConocoPhillips looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ConocoPhillips :
1.Big brand name and strong market position
2.High level marketing
3.It is a fortune 500 company
4.Approximately 17000 employees worldwide
5.Largest Exploration and Production(Upstream) company
ConocoPhillips Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ConocoPhillips SWOT Analysis:
1.Cost of environmental hazards
2.Declining oil reserves and production
3.Accused of Pollution
ConocoPhillips Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ConocoPhillips SWOT Analysis:
1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Increasing demand for gas and refined products
ConocoPhillips Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ConocoPhillips are as mentioned:
1.Government regulations
2.Pollution guidelines
3.High labour costs
4.Hybrid cars not using Fuel
ConocoPhillips Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of ConocoPhillips:
1. BP
2. Exxon Mobil
4. Total
Hence this concludes the ConocoPhillips SWOT analysis.
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About ConocoPhillips
ConocoPhillips | |
| Parent Company | ConocoPhillips |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Tomorrow begins today; Energy for tomorrow |
| USP |
World’s largest independent exploration and production company. |
| ConocoPhillips STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
Working for energy for the future starting from today |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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