ConocoPhillips SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ConocoPhillips analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ConocoPhillips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ConocoPhillips to benchmark its business & performance as compared to the competitors and industry. ConocoPhillips is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ConocoPhillips competitors and includes ConocoPhillips target market, segmentation, positioning & Unique Selling Proposition (USP).

ConocoPhillips SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent CompanyConocoPhillips

Oil & Gas


Energy & Power

Tagline/ Slogan

Tomorrow begins today; Energy for tomorrow


World’s largest independent exploration and production company.

ConocoPhillips STP
ConocoPhillips Segmentation

Corporates, countries, individuals looking to fulfill energy needs

ConocoPhillips Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

ConocoPhillips Positioning

Working for energy for the future starting from today

ConocoPhillips SWOT Analysis
ConocoPhillips Strengths

Below are the Strengths in the SWOT Analysis of ConocoPhillips:

1.Big brand name and strong market position
2.High level marketing
3.It is a fortune 500 company
4.Approximately 17000 employees worldwide
5.Largest Exploration and Production(Upstream) company

ConocoPhillips Weaknesses

Here are the weaknesses in the ConocoPhillips SWOT Analysis:

1.Cost of environmental hazards
2.Declining oil reserves and production
3.Accused of Pollution

ConocoPhillips Opportunities

Following are the Opportunities in ConocoPhillips SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Increasing demand for gas and refined products

ConocoPhillips Threats

The threats in the SWOT Analysis of ConocoPhillips are as mentioned:

1.Government regulations
2.Pollution guidelines
3.High labour costs
4.Hybrid cars not using Fuel

ConocoPhillips Competition

Below are the top 5 ConocoPhillips competitors:

1. BP

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. Chevron Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ConocoPhillips. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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