ConocoPhillips SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 8118

SWOT analysis of ConocoPhillips analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ConocoPhillips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ConocoPhillips to benchmark its business & performance as compared to the competitors and industry. ConocoPhillips is one of the leading brands in the energy & power sector. The table below also lists the top ConocoPhillips competitors and elaborates ConocoPhillips market segmentation, target group, positioning & Unique Selling Proposition (USP).

ConocoPhillips SWOT, Competitors, Marketing STP & Brand analysis Table


Parent CompanyConocoPhillips

Oil & Gas


Energy & Power

Tagline/ Slogan

Tomorrow begins today; Energy for tomorrow


World’s largest independent exploration and production company.

ConocoPhillips STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Working for energy for the future starting from today

ConocoPhillips SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ConocoPhillips. Strengths are:

1.Big brand name and strong market position
2.High level marketing
3.It is a fortune 500 company
4.Approximately 17000 employees worldwide
5.Largest Exploration and Production(Upstream) company


Here are the weaknesses in the ConocoPhillips SWOT Analysis:

1.Cost of environmental hazards
2.Declining oil reserves and production
3.Accused of Pollution


Following are the Opportunities in ConocoPhillips SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Increasing demand for gas and refined products


The threats in the SWOT Analysis of ConocoPhillips are as mentioned:

1.Government regulations
2.Pollution guidelines
3.High labour costs
4.Hybrid cars not using Fuel

ConocoPhillips Competition

Below are the top 5 ConocoPhillips competitors:

1. BP

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. Chevron Corporation

The brandguide table above concludes the ConocoPhillips SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ConocoPhillips. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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