ConocoPhillips SWOT Analysis, Competitors & USP

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SWOT Analysis of ConocoPhillips with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


ConocoPhillips

Parent CompanyConocoPhillips

Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Tomorrow begins today; Energy for tomorrow

USP

World’s largest independent exploration and production company.

ConocoPhillips STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Working for energy for the future starting from today

ConocoPhillips SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ConocoPhillips. Strengths are:

1.Big brand name and strong market position
2.High level marketing
3.It is a fortune 500 company
4.Approximately 17000 employees worldwide
5.Largest Exploration and Production(Upstream) company

Weaknesses

Here are the weaknesses of ConocoPhillips :

1.Cost of environmental hazards
2.Declining oil reserves and production
3.Accused of Pollution

Opportunities

Following are the Opportunities of ConocoPhillips :

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Increasing demand for gas and refined products

Threats

The threats of ConocoPhillips are as mentioned :

1.Government regulations
2.Pollution guidelines
3.High labour costs
4.Hybrid cars not using Fuel

ConocoPhillips Competition

Competitors

Below are the 5 main ConocoPhillips competitors :

1. BP

2. Exxon Mobil

3. Royal Dutch Shell

4. Total

5. Chevron Corporation


The brandguide table above concludes the ConocoPhillips SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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