Schneider Electric SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Schneider Electric analyses the brand by its strengths, weaknesses, opportunities & threats. In Schneider Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schneider Electric to benchmark its business & performance as compared to the competitors. Schneider Electric is one of the leading brands in the energy & power sector.

The table below lists the Schneider Electric SWOT (Strengths, Weaknesses, Opportunities, Threats), top Schneider Electric competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Schneider Electric SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Schneider Electric Brand Analysis
Parent Company

Schneider Electric


Electrical Equipment


Energy & Power

Tagline/ Slogan

The global specialist in energy management/Make the most of your energy


It has a unique vision; Makes high quality infrastructure based on green technology

Schneider Electric STP

Power Generation and Infrastructure, Green Buildings, Water, Marine, Oil and Gas

Target Group

Electrical distribution (utilities) and Power generation companies, Electro-intensive industry,Water & waste treatment plants, Public-sector investors, Oil & gas infrastructure, Marine sector


Global specialist in energy management; Aims to make energy safe, reliable, efficient, productive and green

SWOT Analysis of Schneider Electric
Schneider Electric Strengths

Below are the Strengths in the SWOT Analysis of Schneider Electric:

1. Global presence all over the world with 31 manufacturing units spread across many countries
2. Pioneer in green energy, it has diversified into green energy segment

3. Schneider electric has size advantages which lower its risks. Large size has ensured Schneider electric gets more resources to pursue new markets and defend themselves

4. Schneider is a very strong brand. This has enabled it to charge premium price as its customers place high value the quality which is reflected by brand

5. High investments in R & D and Superior technology has allowed Schneider electric to better meet the needs of their customers in unique ways that rivalscannot simulate

Schneider Electric Weaknesses

Here are the weaknesses in the Schneider Electric SWOT Analysis:

1. Schneider made few bad acquisitions. These can increase their costs and reduce the value of their combined businesses. They can also affect the core business and merge cultures that are incompatible which can lower the productivity

2.On the back of shortage of liquidity, the margin is not improving in the shorter term
3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit

Schneider Electric Opportunities

Following are the Opportunities in Schneider Electric SWOT Analysis:

1. Incorporating new services and new customized products can help Schneider electric to better meet their customer’s needs. Also these can expand Schneider electric’s business and customer base
2.Relaxation of regulations will allow Schneider electric to perform in a way that is most advantages for them and their customers

Schneider Electric Threats

The threats in the SWOT Analysis of Schneider Electric are as mentioned:

1. A bad economy may slow down its growth and curtail its green initiatives
2. The dynamic political scenario can increase risk, as governments can change business rules that may have negative affect Schneider electric’s business

Schneider Electric Competition
Schneider Electric Competitors

Below are the top 3 competitors of Schneider Electric:

1.ABB Ltd

3.Emerson Electric

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Schneider Electric. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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