Schneider Electric SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 15720

SWOT analysis of Schneider Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Schneider Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schneider Electric to benchmark its business & performance as compared to the competitors and industry. Schneider Electric is one of the leading brands in the energy & power sector. The table below also lists the top Schneider Electric competitors and elaborates Schneider Electric market segmentation, target group, positioning & Unique Selling Proposition (USP).

Schneider Electric SWOT, Competitors, Marketing STP & Brand analysis Table
Schneider Electric Brand Analysis
Parent Company

Schneider Electric


Electrical Equipment


Energy & Power

Tagline/ Slogan

The global specialist in energy management/Make the most of your energy


It has a unique vision; Makes high quality infrastructure based on green technology

Schneider Electric STP

Power Generation and Infrastructure, Green Buildings, Water, Marine, Oil and Gas

Target Group

Electrical distribution (utilities) and Power generation companies, Electro-intensive industry,Water & waste treatment plants, Public-sector investors, Oil & gas infrastructure, Marine sector


Global specialist in energy management; Aims to make energy safe, reliable, efficient, productive and green

Schneider Electric SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Schneider Electric. Strengths are:

1. Global presence all over the world with 31 manufacturing units spread across many countries
2. Pioneer in green energy, it has diversified into green energy segment

3. Schneider electric has size advantages which lower its risks. Large size has ensured Schneider electric gets more resources to pursue new markets and defend themselves

4. Schneider is a very strong brand. This has enabled it to charge premium price as its customers place high value the quality which is reflected by brand

5. High investments in R & D and Superior technology has allowed Schneider electric to better meet the needs of their customers in unique ways that rivalscannot simulate


Here are the weaknesses in the Schneider Electric SWOT Analysis:

1. Schneider made few bad acquisitions. These can increase their costs and reduce the value of their combined businesses. They can also affect the core business and merge cultures that are incompatible which can lower the productivity

2.On the back of shortage of liquidity, the margin is not improving in the shorter term
3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit


Following are the Opportunities in Schneider Electric SWOT Analysis:

1. Incorporating new services and new customized products can help Schneider electric to better meet their customer’s needs. Also these can expand Schneider electric’s business and customer base
2.Relaxation of regulations will allow Schneider electric to perform in a way that is most advantages for them and their customers


The threats in the SWOT Analysis of Schneider Electric are as mentioned:

1. A bad economy may slow down its growth and curtail its green initiatives
2. The dynamic political scenario can increase risk, as governments can change business rules that may have negative affect Schneider electric’s business

Schneider Electric Competition

Below are the top 3 Schneider Electric competitors:

1.ABB Ltd

3.Emerson Electric

The brandguide table above concludes the Schneider Electric SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Schneider Electric. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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