Schneider Electric SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Schneider Electric

Electrical Equipment

Energy & Power

The global specialist in energy management/Make the most of your energy

It has a unique vision; Makes high quality infrastructure based on green technology

Power Generation and Infrastructure, Green Buildings, Water, Marine, Oil and Gas

Electrical distribution (utilities) and Power generation companies, Electro-intensive industry,Water & waste treatment plants, Public-sector investors, Oil & gas infrastructure, Marine sector

Global specialist in energy management; Aims to make energy safe, reliable, efficient, productive and green

Below are the Strengths in the SWOT Analysis of Schneider Electric:

1. Global presence all over the world with 31 manufacturing units spread across many countries
2. Pioneer in green energy, it has diversified into green energy segment

3. Schneider electric has size advantages which lower its risks. Large size has ensured Schneider electric gets more resources to pursue new markets and defend themselves

4. Schneider is a very strong brand. This has enabled it to charge premium price as its customers place high value the quality which is reflected by brand

5. High investments in R & D and Superior technology has allowed Schneider electric to better meet the needs of their customers in unique ways that rivalscannot simulate

Here are the weaknesses in the Schneider Electric SWOT Analysis:

1. Schneider made few bad acquisitions. These can increase their costs and reduce the value of their combined businesses. They can also affect the core business and merge cultures that are incompatible which can lower the productivity

2.On the back of shortage of liquidity, the margin is not improving in the shorter term
3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit

Following are the Opportunities in Schneider Electric SWOT Analysis:

1. Incorporating new services and new customized products can help Schneider electric to better meet their customer’s needs. Also these can expand Schneider electric’s business and customer base
2.Relaxation of regulations will allow Schneider electric to perform in a way that is most advantages for them and their customers

The threats in the SWOT Analysis of Schneider Electric are as mentioned:

1. A bad economy may slow down its growth and curtail its green initiatives
2. The dynamic political scenario can increase risk, as governments can change business rules that may have negative affect Schneider electric’s business

Below are the top 3 Schneider Electric competitors:

1.ABB Ltd
2.Siemens

3.Emerson Electric