BHEL SWOT Analysis

Published in Energy & Power category by MBA Skool Team

BHEL is one of the leading brands in the energy & power sector. BHEL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BHEL:

BHEL Strengths

  1. Strong engineering base andstable industrial relationship
  2. Has been making profits continuously and paying dividends since 1974
  3. Great support from the collaborators has helped it to acquire modern technology and transform it to suit Indian conditions
  4. Huge customerbase in domestic business leading to major presence and influence in the market
  5. More than 190 products and 30+ major product groups
  6. Ability to deliver high quality products at a competitive price

Above are the strengths in the SWOT Analysis of BHEL. The strengths of BHEL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BHEL Weaknesses

  1. Inability to provide to give supplier’s credit, soft loans and financing of power projects
  2. Longer delivery cycles when compared with other international competitors
  3. The company lacks effective marketing infrastructure

These were the weaknesses in the BHEL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BHEL Opportunities

  1. There is a huge demand of power and is expected to grow further
  2. Ageing power plants need more service and spare parts
  3. As it cost competitive, it has potential export opportunities

Above we covered the opportunities in BHEL SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BHEL Threats

  1. Increased competition both national and international companies
  2. Foreign competitors rapidly spending on promotion tactics
  3. Consolidations in the industry have reduced the turnover of the company

The threats in the SWOT Analysis of BHEL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BHEL SWOT analysis.

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About BHEL

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BHEL Overview
Parent Company

BHEL
Category

Electrical Equipment
Sector

Energy & Power
Tagline/ Slogan

-
USP

An integrated power plant equipment manufacturer and one of the largest engineering and manufacturing companies in India in terms of turnover
BHEL STP
Segmentation

Power Transmission Sector, Oil and Gas, Industrial Equipment, Telecommunication Area, Non-Conventional Energy
Target Market

Power distribution &Power generation companies, Oil and Gas Companies, Telecommunication Industry
Positioning

An umbrella organization for providing total business solution to public and private sector customers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BHEL. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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