BHEL Bharat Heavy Electricals Ltd SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 11761

SWOT Analysis of BHEL Bharat Heavy Electricals Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BHEL Bharat Heavy Electricals Ltd

Parent Company



Electrical Equipment


Energy & Power

Tagline/ Slogan



An integrated power plant equipment manufacturer and one of the largest engineering and manufacturing companies in India in terms of turnover

BHEL Bharat Heavy Electricals Ltd STP


Power Transmission Sector, Oil and Gas, Industrial Equipment, Telecommunication Area, Non-Conventional Energy

Target Group

Power distribution &Power generation companies, Oil and Gas Companies, Telecommunication Industry


An umbrella organization for providing total business solution to public and private sector customers

BHEL Bharat Heavy Electricals Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BHEL Bharat Heavy Electricals Ltd :

1. Strong engineering base andstable industrial relationship
2. Has been making profits continuously and paying dividends since 1974

3. Great support from the collaborators has helped it to acquire modern technology and transform it to suit Indian conditions

4. Huge customer  base in domestic business leading to major presence and influence in the market

5. More than 190 products and 30+ major product groups

6. Ability to deliver high quality products at a competitive price


1.Inability to provide to give supplier’s credit, soft loans and financing of power projects

2.Longer delivery cycles when compared with other international competitors
3.The company lacks effective marketing  infrastructure


1. There is a huge demand of power and is expected to grow further
2.Ageing power plants need more service and spare parts
3. As it cost competitive, it has potential export opportunities


1.Increased competition both national and international companies
2. Foreign competitors rapidly spending on promotion tactics
3. Consolidations in the industry have reduced the turnover of the company

BHEL Bharat Heavy Electricals Ltd Competition


Below are the 3 main BHEL Bharat Heavy Electricals Ltd competitors :

1.Larsen and Turbo (L&T)

2.Suzlon Energy

The brandguide table above concludes the BHEL Bharat Heavy Electricals Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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