BHEL Bharat Heavy Electricals Ltd SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 8764

SWOT Analysis of BHEL Bharat Heavy Electricals Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BHEL Bharat Heavy Electricals Ltd

Parent Company



Electrical Equipment


Energy Power and Industrial Equipment

Tagline/ Slogan



An integrated power plant equipment manufacturer and one of the largest engineering and manufacturing companies in India in terms of turnover



Power Transmission Sector, Oil and Gas, Industrial Equipment, Telecommunication Area, Non-Conventional Energy

Target Group

Power distribution &Power generation companies, Oil and Gas Companies, Telecommunication Industry


An umbrella organization for providing total business solution to public and private sector customers

SWOT Analysis


1. Strong engineering base andstable industrial relationship
2. Has been making profits continuously and paying dividends since 1974

3. Great support from the collaborators has helped it to acquire modern technology and transform it to suit Indian conditions

4. Huge customer  base in domestic business leading to major presence and influence in the market

5. More than 190 products and 30+ major product groups

6. Ability to deliver high quality products at a competitive price


1.Inability to provide to give supplier’s credit, soft loans and financing of power projects

2.Longer delivery cycles when compared with other international competitors
3.The company lacks effective marketing  infrastructure


1. There is a huge demand of power and is expected to grow further
2.Ageing power plants need more service and spare parts
3. As it cost competitive, it has potential export opportunities


1.Increased competition both national and international companies
2. Foreign competitors rapidly spending on promotion tactics
3. Consolidations in the industry have reduced the turnover of the company



1.Larsen and Turbo (L&T)

2.Suzlon Energy

The table above concludes the BHEL Bharat Heavy Electricals Ltd SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to BHEL Bharat Heavy Electricals Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: