BHEL Bharat Heavy Electricals Ltd SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BHEL Bharat Heavy Electricals Ltd analyses the brand by its strengths, weaknesses, opportunities & threats. In BHEL Bharat Heavy Electricals Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BHEL Bharat Heavy Electricals Ltd to benchmark its business & performance as compared to the competitors. BHEL Bharat Heavy Electricals Ltd is one of the leading brands in the energy & power sector.

The table below lists the BHEL Bharat Heavy Electricals Ltd SWOT (Strengths, Weaknesses, Opportunities, Threats), top BHEL Bharat Heavy Electricals Ltd competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BHEL Bharat Heavy Electricals Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BHEL Bharat Heavy Electricals Ltd Brand Analysis
Parent Company

BHEL

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

-

USP

An integrated power plant equipment manufacturer and one of the largest engineering and manufacturing companies in India in terms of turnover

BHEL Bharat Heavy Electricals Ltd STP
Segment

Power Transmission Sector, Oil and Gas, Industrial Equipment, Telecommunication Area, Non-Conventional Energy

Target Group

Power distribution &Power generation companies, Oil and Gas Companies, Telecommunication Industry

Positioning

An umbrella organization for providing total business solution to public and private sector customers

SWOT Analysis of BHEL Bharat Heavy Electricals Ltd
BHEL Bharat Heavy Electricals Ltd Strengths

Below are the Strengths in the SWOT Analysis of BHEL Bharat Heavy Electricals Ltd:

1. Strong engineering base andstable industrial relationship
2. Has been making profits continuously and paying dividends since 1974

3. Great support from the collaborators has helped it to acquire modern technology and transform it to suit Indian conditions

4. Huge customer  base in domestic business leading to major presence and influence in the market

5. More than 190 products and 30+ major product groups

6. Ability to deliver high quality products at a competitive price

BHEL Bharat Heavy Electricals Ltd Weaknesses

Here are the weaknesses in the BHEL Bharat Heavy Electricals Ltd SWOT Analysis:

1.Inability to provide to give supplier’s credit, soft loans and financing of power projects

2.Longer delivery cycles when compared with other international competitors
3.The company lacks effective marketing  infrastructure

BHEL Bharat Heavy Electricals Ltd Opportunities

Following are the Opportunities in BHEL Bharat Heavy Electricals Ltd SWOT Analysis:

1. There is a huge demand of power and is expected to grow further
2.Ageing power plants need more service and spare parts
3. As it cost competitive, it has potential export opportunities

BHEL Bharat Heavy Electricals Ltd Threats

The threats in the SWOT Analysis of BHEL Bharat Heavy Electricals Ltd are as mentioned:

1.Increased competition both national and international companies
2. Foreign competitors rapidly spending on promotion tactics
3. Consolidations in the industry have reduced the turnover of the company

BHEL Bharat Heavy Electricals Ltd Competition
BHEL Bharat Heavy Electricals Ltd Competitors

Below are the top 3 competitors of BHEL Bharat Heavy Electricals Ltd:

1.Larsen and Turbo (L&T)

2.Suzlon Energy
3.BEML


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BHEL Bharat Heavy Electricals Ltd. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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