Colgate is one of the leading brands in the FMCG sector. Colgate SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Colgate:
Colgate Dental Cream offers all-around cavity protection, even where a toothbrush cannot reach
It‘s great mint taste freshens breath
Colgate protects against root caries
It cleans & makes teeth whiter and repairs early decay spots
Colgate is an extremely popular brand and high brand awareness due to advertising
Sponsorship of events for dental associations have been beneficial for the brand
Above are the strengths in the SWOT Analysis of Colgate. The strengths of Colgate looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High dependence of the company on a single category i.e. Oral Care
Immense competition in the segment means limited market share growth for Colgate
These were the weaknesses in the Colgate SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Colgate is the number 1 toothpaste brand recommended by dentists
Personal Care – Oral Hygiene - Toothpaste
All households looking for oral care
Colgate is a toothpaste with calcium and minerals to get an all round cavity protection
Colgate Product Portfolio
1. Colgate Total 12 2. Colgate Max White
3. Colgate Toothpowder 4. Colgate ZigZag
5. Colgate Cibaca 6. Colgate Active Salt
7. Colgate Sensitive 8. Colgate 360
9. Colgate Max Fresh 10. Colgate Plax
The above mentioned brands are the prominent products under the Colgate product portfolio.
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