Olay SWOT Analysis
Olay is one of the leading brands in the FMCG sector. Olay SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olay:
Quick Glance:
Olay Strengths
- Strong and effective marketing and promotion
- Support of P&G parent brand ensures strong financial position of the brand
- Effective in taking skin care of various age groups as well as skin types
- Widely spread distribution network
- Strong advertising via online ads, TVCs, print media, sponsorships etc.
Above are the strengths in the SWOT Analysis of Olay. The strengths of Olay looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Olay Weaknesses
- High price limits the target customers
- Limited market share growth & high brand switching due to several competitors in the market
These were the weaknesses in the Olay SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Olay Opportunities
- Explore international market
- Product development and innovation
- Expanding online presence
Above we covered the opportunities in Olay SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Olay Threats
- Presence of established brand names and stronger companies
- Threat of new entrants
- Difficult to change the brand loyalty of customers towards other brands
The threats in the SWOT Analysis of Olay are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Olay SWOT analysis.
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About Olay
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Olay Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Personal Care brands - Skin care |
| Sector | |
| Tagline/ Slogan |
Fight 7 signs of aging |
| USP |
Keeps the skin younger with aging of the body |
| Olay STP | |
| Segmentation |
Personal care – anti aging cream |
| Target Market |
Middle aged and younger women above 25 years of age of higher middle class |
| Positioning |
Prevents aging as well as makes one look younger than her age |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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