Olay Total Effects SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Olay Total Effects analyses the brand by its strengths, weaknesses, opportunities & threats. In Olay Total Effects SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olay Total Effects to benchmark its business & performance as compared to the competitors. Olay Total Effects is one of the leading brands in the FMCG sector.

The article below lists the Olay Total Effects SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olay Total Effects competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Olay Total Effects

Olay Total Effects Overview
Parent Company

Procter and Gamble

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Fight 7 signs of aging

USP

Keeps the skin younger with aging of the body

Olay Total Effects STP
Segmentation

Personal care – anti aging cream

Target Market

Middle aged and younger women above 25 years of age of higher middle class

Positioning

Prevents aging as well as makes one look younger than her age

SWOT Analysis of Olay Total Effects

For Olay Total Effects, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Olay Total Effects SWOT Analysis:

Olay Total Effects Strengths

The strengths of Olay Total Effects looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Olay Total Effects :

1. Strong and effective marketing and promotion
2. Support of P&G
3. Effective in preventing anti aging and removing dark spots etc
4. Widely spread distribution network

Olay Total Effects Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Olay Total Effects SWOT Analysis:

1. High price limits the target customers
2.Confusion over the original olay in different markets
3.Brand image less established than other products like Ponds


Olay Total Effects Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Olay Total Effects SWOT Analysis:

1. Explore international market
2.Product development and innovation
3.Expanding online presence


Olay Total Effects Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Olay Total Effects are as mentioned:

1. Presence of established brand names and stronger companies
2.Threat of new entrants
3.Difficult to change the brand loyalty of customers towards other brands

Olay Total Effects Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Olay Total Effects:

1.Ponds
2.Garnier
3.Lakme


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olay Total Effects. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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