Olay Total Effects SWOT Analysis, Competitors & USP

Olay Total Effects SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Olay Total Effects, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olay Total Effects to benchmark its business & performance as compared to the competitors, and make strategic improvements. Olay Total Effects is one of the leading brands in the FMCG sector.

The article below lists the Olay Total Effects SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Olay Total Effects SWOT Analysis:

SWOT Analysis of Olay Total Effects

For Olay Total Effects, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Olay Total Effects Strengths

The strengths of Olay Total Effects looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Olay Total Effects :

1. Strong and effective marketing and promotion
2. Support of P&G
3. Effective in preventing anti aging and removing dark spots etc
4. Widely spread distribution network

Olay Total Effects Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Olay Total Effects SWOT Analysis:

1. High price limits the target customers
2.Confusion over the original olay in different markets
3.Brand image less established than other products like Ponds

Olay Total Effects Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Olay Total Effects SWOT Analysis:

1. Explore international market
2.Product development and innovation
3.Expanding online presence

Olay Total Effects Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Olay Total Effects are as mentioned:

1. Presence of established brand names and stronger companies
2.Threat of new entrants
3.Difficult to change the brand loyalty of customers towards other brands

Olay Total Effects Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Olay Total Effects:

1.Ponds
2.Garnier
3.Lakme

Hence this concludes the Olay Total Effects SWOT analysis.

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About Olay Total Effects

Olay Total Effects Overview
Parent Company	Procter and Gamble
Category	Personal Care brands - Skin care
Sector	FMCG
Tagline/ Slogan	Fight 7 signs of aging
USP	Keeps the skin younger with aging of the body
Olay Total Effects STP
Segmentation	Personal care – anti aging cream
Target Market	Middle aged and younger women above 25 years of age of higher middle class
Positioning	Prevents aging as well as makes one look younger than her age

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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