Olay Total Effects SWOT Analysis

Published in FMCG category by MBA Skool Team

Olay Total Effects is one of the leading brands in the FMCG sector. Olay Total Effects SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olay Total Effects:

Olay Total Effects Strengths

  1. Strong and effective marketing and promotion
  2. Support of P&G
  3. Effective in preventing anti aging and removing dark spots etc
  4. Widely spread distribution network

Above are the strengths in the SWOT Analysis of Olay Total Effects. The strengths of Olay Total Effects looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Olay Total Effects Weaknesses

  1. High price limits the target customers
  2. Confusion over the original olay in different markets
  3. Brand image less established than other products like Ponds

These were the weaknesses in the Olay Total Effects SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Olay Total Effects Opportunities

  1. Explore international market
  2. Product development and innovation
  3. Expanding online presence

Above we covered the opportunities in Olay Total Effects SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Olay Total Effects Threats

  1. Presence of established brand names and stronger companies
  2. Threat of new entrants
  3. Difficult to change the brand loyalty of customers towards other brands

The threats in the SWOT Analysis of Olay Total Effects are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Olay Total Effects SWOT analysis.

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About Olay Total Effects

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Olay Total Effects Overview
Parent Company

Procter and Gamble


Personal Care brands - Skin care



Tagline/ Slogan

Fight 7 signs of aging


Keeps the skin younger with aging of the body

Olay Total Effects STP

Personal care – anti aging cream

Target Market

Middle aged and younger women above 25 years of age of higher middle class


Prevents aging as well as makes one look younger than her age

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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