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Olay Total Effects SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Olay Total Effects analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Olay Total Effects SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olay Total Effects to benchmark its business & performance as compared to the competitors and industry. As of 2020, Olay Total Effects is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olay Total Effects competitors and includes Olay Total Effects target market, segmentation, positioning & Unique Selling Proposition (USP).

Olay Total Effects SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Olay Total Effects Brand Analysis
Parent Company

Procter and Gamble

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Fight 7 signs of aging

USP

Keeps the skin younger with aging of the body

Olay Total Effects STP
Olay Total Effects Segmentation

Personal care – anti aging cream

Olay Total Effects Target Market

Middle aged and younger women above 25 years of age of higher middle class

Olay Total Effects Positioning

Prevents aging as well as makes one look younger than her age

Olay Total Effects SWOT Analysis
Olay Total Effects Strengths

Below are the Strengths in the SWOT Analysis of Olay Total Effects:

1. Strong and effective marketing and promotion
2. Support of P&G
3. Effective in preventing anti aging and removing dark spots etc
4. Widely spread distribution network

Olay Total Effects Weaknesses

Here are the weaknesses in the Olay Total Effects SWOT Analysis:

1. High price limits the target customers
2.Confusion over the original olay in different markets
3.Brand image less established than other products like Ponds

Olay Total Effects Opportunities

Following are the Opportunities in Olay Total Effects SWOT Analysis:

1. Explore international market
2.Product development and innovation
3.Expanding online presence

Olay Total Effects Threats

The threats in the SWOT Analysis of Olay Total Effects are as mentioned:

1. Presence of established brand names and stronger companies
2.Threat of new entrants
3.Difficult to change the brand loyalty of customers towards other brands

Olay Total Effects Competition
Competitors

Below are the top 3 Olay Total Effects competitors:

1.Ponds
2.Garnier
3.Lakme


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olay Total Effects. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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