Olay Total Effects is one of the leading brands in the FMCG sector. Olay Total Effects SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olay Total Effects:
Effective in preventing anti aging and removing dark spots etc
Widely spread distribution network
Above are the strengths in the SWOT Analysis of Olay Total Effects. The strengths of Olay Total Effects looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Olay Total Effects Weaknesses
High price limits the target customers
Confusion over the original olay in different markets
Brand image less established than other products like Ponds
These were the weaknesses in the Olay Total Effects SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Olay Total Effects Opportunities
Explore international market
Product development and innovation
Expanding online presence
Above we covered the opportunities in Olay Total Effects SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Olay Total Effects Threats
Presence of established brand names and stronger companies
Threat of new entrants
Difficult to change the brand loyalty of customers towards other brands
The threats in the SWOT Analysis of Olay Total Effects are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Middle aged and younger women above 25 years of age of higher middle class
Prevents aging as well as makes one look younger than her age
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