Olay SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Olay covering strengths, weaknesses, opportunities and threats.

Olay Strengths

  1. Strong and effective marketing and promotion
  2. Support of P&G parent brand ensures strong financial position of the brand
  3. Effective in taking skin care of various age groups as well as skin types
  4. Widely spread distribution network
  5. Strong advertising via online ads, TVCs, print media, sponsorships etc.

Above are the strengths in the SWOT Analysis of Olay. The strengths of Olay looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Olay Weaknesses

  1. High price limits the target customers
  2. Limited market share growth & high brand switching due to several competitors in the market

These were the weaknesses in the Olay SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Olay Opportunities

  1. Explore international market
  2. Product development and innovation
  3. Expanding online presence

Above we covered the opportunities in Olay SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Olay Threats

  1. Presence of established brand names and stronger companies
  2. Threat of new entrants
  3. Difficult to change the brand loyalty of customers towards other brands

The threats in the SWOT Analysis of Olay are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Olay SWOT analysis.

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About Olay

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Olay Overview
Parent Company

Procter and Gamble

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Fight 7 signs of aging

USP

Keeps the skin younger with aging of the body

Olay STP
Segmentation

Personal care – anti aging cream

Target Market

Middle aged and younger women above 25 years of age of higher middle class

Positioning

Prevents aging as well as makes one look younger than her age


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Olay. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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