Olay is one of the leading brands in the FMCG sector. Olay SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olay:
Support of P&G parent brand ensures strong financial position of the brand
Effective in taking skin care of various age groups as well as skin types
Widely spread distribution network
Strong advertising via online ads, TVCs, print media, sponsorships etc.
Above are the strengths in the SWOT Analysis of Olay. The strengths of Olay looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High price limits the target customers
Limited market share growth & high brand switching due to several competitors in the market
These were the weaknesses in the Olay SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Middle aged and younger women above 25 years of age of higher middle class
Prevents aging as well as makes one look younger than her age
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