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ITC Limited SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 41562

SWOT analysis of ITC Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ITC Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ITC Limited to benchmark its business & performance as compared to the competitors and industry. ITC Limited is one of the leading brands in the FMCG sector. The table below also lists the top ITC Limited competitors and elaborates ITC Limited market segmentation, target group, positioning & Unique Selling Proposition (USP).

ITC Limited SWOT, Competitors, Marketing STP & Brand analysis Table
ITC Limited Brand Analysis
Parent Company

ITC Limited


Consumer Products, Hotels & Services



Tagline/ Slogan

100 Inspiring years; 100 years 1 mission India first


ITC is rated among the World's Best Big Companies

ITC Limited STP

Products and services for daily needs

Target Group

Every Indian household especially the middle class


Enduring Value. For the Nation. For the Shareholder.

ITC Limited Product Portfolio

Consumer Products
1. Essenza Di Wills                      2. Fiama Di Wills  
3. Vivel                                         4. Superia
5. Classic                                      6. Gold Flake
7. Navy Cut

Food & Beverages
1. Sunfeast Milky Magic            2.Sunfeast Marie Light  
3. Mint-O                                   4. Sunfeast Dark Fantasy
5. Sunfeast Bourbon                  6. Bingo Chips
7. Sunfeast Yippie                     8. Bingo Mad Angles
9. Bingo Tedhe Medhe

The above mentioned brands are the prominent products under the ITC Limited product portfolio.

ITC Limited SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ITC Limited. Strengths are:

1. ITC has a strong and experienced management
2. Strong brand presence, excellent products advertising
3. Diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business
4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers
5. ITC limited employees over 25,000 people
6. Excellent research and development facilities


Here are the weaknesses in the ITC Limited SWOT Analysis:

1. ITC is still dependant on its tobacco revenues and people have cheaper substitutes and other brands
2.Hotel industry has not been able to create a huge market share


Following are the Opportunities in ITC Limited SWOT Analysis:

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
4. More publicity of hotel chains to increase market share


The threats in the SWOT Analysis of ITC Limited are as mentioned:

1. Strict govt regulations and policies regarding cigarettes
2.Intense and increasing competition amongst other FMCG companies and hotel chains
3.FDI in retail thereby allowing international brands

ITC Limited Competition

Below are the top 7 ITC Limited competitors:

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur

The brandguide table above concludes the ITC Limited SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ITC Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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