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ITC Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of ITC Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ITC Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ITC Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, ITC Limited is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ITC Limited competitors and includes ITC Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

ITC Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ITC Limited Brand Analysis
Parent Company

ITC Limited


Consumer Products, Hotels & Services



Tagline/ Slogan

100 Inspiring years; 100 years 1 mission India first


ITC is rated among the World's Best Big Companies

ITC Limited STP
ITC Limited Segmentation

Products and services for daily needs

ITC Limited Target Market

Every Indian household especially the middle class

ITC Limited Positioning

Enduring Value. For the Nation. For the Shareholder.

ITC Limited Product Portfolio

Consumer Products
1. Essenza Di Wills                      2. Fiama Di Wills  
3. Vivel                                         4. Superia
5. Classic                                      6. Gold Flake
7. Navy Cut

Food & Beverages
1. Sunfeast Milky Magic            2.Sunfeast Marie Light  
3. Mint-O                                   4. Sunfeast Dark Fantasy
5. Sunfeast Bourbon                  6. Bingo Chips
7. Sunfeast Yippie                     8. Bingo Mad Angles
9. Bingo Tedhe Medhe

The above mentioned brands are the prominent products under the ITC Limited product portfolio.

ITC Limited SWOT Analysis
ITC Limited Strengths

Below are the Strengths in the SWOT Analysis of ITC Limited:

1. ITC has a strong and experienced management
2. Strong brand presence, excellent products advertising
3. Diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business
4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers
5. ITC limited employees over 25,000 people
6. Excellent research and development facilities

ITC Limited Weaknesses

Here are the weaknesses in the ITC Limited SWOT Analysis:

1. ITC is still dependant on its tobacco revenues and people have cheaper substitutes and other brands
2.Hotel industry has not been able to create a huge market share

ITC Limited Opportunities

Following are the Opportunities in ITC Limited SWOT Analysis:

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
4. More publicity of hotel chains to increase market share

ITC Limited Threats

The threats in the SWOT Analysis of ITC Limited are as mentioned:

1. Strict govt regulations and policies regarding cigarettes
2.Intense and increasing competition amongst other FMCG companies and hotel chains
3.FDI in retail thereby allowing international brands

ITC Limited Competition

Below are the top 7 ITC Limited competitors:

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL

5. Colgate-Palmolive

6. Procter and Gamble

7. Dabur

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ITC Limited. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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