ITC is one of the leading brands in the FMCG sector. ITC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ITC:
ITC has a strong and experienced management which ensures that the company is known for its great products & distribution
Strong brand presence & excellent product advertising has helped the brand grow consistently
ITC has a diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business
Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers
ITC limited employees over 30,000 people across all its various businesses
Excellent research and development facilities ensure that the brand manufactures high quality products
ITC products are exported to over 90 countries worldwide
The annual revenue of the company is around $10 billion
Above are the strengths in the SWOT Analysis of ITC. The strengths of ITC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ITC has a strong competition in the FMCG segment and hence market share growth is slow
Hotel industry has not been able to create a huge market share
These were the weaknesses in the ITC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
100 Inspiring years; 100 years 1 mission India first
ITC is rated among the World's Best Big Companies
Products and services for daily needs
Every Indian household especially the middle class
Enduring Value. For the Nation. For the Shareholder.
ITC Product Portfolio
1. Fiama Di Wills 2. Vivel 3. Superia
Food & Beverages 1. Sunfeast 3. Mint-O 3. Bingo
The above mentioned brands are the prominent products under the ITC product portfolio.
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