ITC SWOT Analysis

Published in FMCG category by MBA Skool Team

ITC is one of the leading brands in the FMCG sector. ITC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ITC:

ITC Strengths

  1. ITC has a strong and experienced management which ensures that the company is known for its great products & distribution
  2. Strong brand presence & excellent product advertising has helped the brand grow consistently
  3. ITC has a diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business
  4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers
  5. ITC limited employees over 30,000 people across all its various businesses
  6. Excellent research and development facilities ensure that the brand manufactures high quality products
  7. ITC products are exported to over 90 countries worldwide
  8. The annual revenue of the company is around $10 billion

Above are the strengths in the SWOT Analysis of ITC. The strengths of ITC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ITC Weaknesses

  1. ITC has a strong competition in the FMCG segment and hence market share growth is slow
  2. Hotel industry has not been able to create a huge market share

These were the weaknesses in the ITC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ITC Opportunities

  1. Tap rural markets and increase penetration in urban areas
  2. Mergers and acquisitions to strengthen the brand
  3. Increasing purchasing power of people thereby increasing demand
  4. More publicity of hotel chains to increase market share

Above we covered the opportunities in ITC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ITC Threats

  1. Strict govt regulations and policies regarding cigarettes
  2. Intense and increasing competition amongst other FMCG companies and hotel chains
  3. FDI in retail thereby allowing international brands

The threats in the SWOT Analysis of ITC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ITC SWOT analysis.

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About ITC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ITC Overview
Parent Company

ITC Limited


Consumer Products, Hotels & Services



Tagline/ Slogan

100 Inspiring years; 100 years 1 mission India first


ITC is rated among the World's Best Big Companies


Products and services for daily needs

Target Market

Every Indian household especially the middle class


Enduring Value. For the Nation. For the Shareholder.

ITC Product Portfolio

Consumer Products

1. Fiama Di Wills
2. Vivel
3. Superia

Food & Beverages
1. Sunfeast
3. Mint-O          
3. Bingo

The above mentioned brands are the prominent products under the ITC product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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