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Dabur India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Dabur India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur India to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dabur India is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur India competitors and includes Dabur India target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur India Brand Analysis
Parent Company

Dabur India Limited


Consumer Products, Food & Beverages



Tagline/ Slogan

Celebrate Life


Dabur is the world's largest Ayurvedic and natural health care company based out of India

Dabur India STP
Dabur India Segmentation

Products and services for daily needs

Dabur India Target Market

Every household especially the middle class

Dabur India Positioning

Dabur products are a reason for people to celebrate life

Dabur India Product Portfolio

Food & Beverages

1. Real Juice               2. Dabur Chyawanprash         3. Dabur Honey
4. Hajmola                  5. Glucose-D

Consumer Products

1. Dabur Amla            2. Dabur Vatika                  3. Fem
4. Uveda                      5. Dabur Red                      6. Dazzl
7. Odomos                  8. Odonil                             9. Odopic
10.Sanifresh              11. Babool                          12. Meswak

The above mentioned brands are the prominent products under the Dabur India product portfolio.

Dabur India SWOT Analysis
Dabur India Strengths

Below are the Strengths in the SWOT Analysis of Dabur India:

1. Dabur has products present in over 60 c0untries and distribution through 5000 distributors and 3 million outlets
2. Strong brand image and product development strength of Dabur

3. Strong distribution network and an extensive supply chain
4. Dabur has welfare activities in health care, education and other socio-economic activities
5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc

6. It has a strong legacy since its inception in 1884

7. Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc

Dabur India Weaknesses

Here are the weaknesses in the Dabur India SWOT Analysis:

1. Fake products sold under the name of their brands
2. Dabur products has stiff competition from big domestic players and international brands

Dabur India Opportunities

Following are the Opportunities in Dabur India SWOT Analysis:

1. Tapping rural markets and increase penetration in urban areas can boost Dabur
2. Mergers and acquisitions to strengthen the brand
3. Increasing purchasing power of people thereby increasing demand

Dabur India Threats

The threats in the SWOT Analysis of Dabur India are as mentioned:

1. Intense and increasing competition amongst other FMCG companies means burden of Dabur's market share
2. FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

Dabur India Competition

Below are the top 7 Dabur India competitors:

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL (Hindustan Unilever Limited)

5. Colgate-Palmolive

6. Procter and Gamble

7. ITC Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur India. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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