Dabur SWOT Analysis
Dabur is one of the leading brands in the FMCG sector. Dabur SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dabur:
Quick Glance:
Dabur Strengths
- Dabur has products present in over 60 c0untries and distribution through 5000 distributors and 3 million outlets
- Strong brand image and product development strength of Dabur
- Strong distribution network and an extensive supply chain
- Dabur has welfare activities in health care, education and other socio-economic activities
- Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc
- It has a strong legacy since its inception in 1884
- Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc
Above are the strengths in the SWOT Analysis of Dabur. The strengths of Dabur looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dabur Weaknesses
- Fake products sold under the name of their brands
- Dabur products has stiff competition from big domestic players and international brands
These were the weaknesses in the Dabur SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Dabur Opportunities
- Tapping rural markets and increase penetration in urban areas can boost Dabur
- Mergers and acquisitions to strengthen the brand
- Increasing purchasing power of people thereby increasing demand
Above we covered the opportunities in Dabur SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dabur Threats
- Intense and increasing competition amongst other FMCG companies means burden of Dabur's market share
- FDI in retail thereby allowing international brands
- Competition from unbranded and local products
The threats in the SWOT Analysis of Dabur are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Dabur SWOT analysis.
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About Dabur
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dabur Overview | |
|---|---|
| Parent Company |
Dabur India Limited |
| Category |
Consumer Products, Food & Beverages |
| Sector | |
| Tagline/ Slogan |
Celebrate Life |
| USP |
Dabur is the world's largest Ayurvedic and natural health care company based out of India |
| Dabur STP | |
| Segmentation |
Products and services for daily needs |
| Target Market |
Every household especially the middle class |
| Positioning |
Dabur products are a reason for people to celebrate life |
| Dabur Product Portfolio | |
| Brands |
Food & Beverages 1. Real Juice 2. Dabur Chyawanprash 3. Dabur Honey
Consumer Products 1. Dabur Amla 2. Dabur Vatika 3. Fem The above mentioned brands are the prominent products under the Dabur product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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