Dabur India is one of the leading brands in the FMCG sector. Dabur India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dabur India:
Dabur has products present in over 60 c0untries and distribution through 5000 distributors and 3 million outlets
Strong brand image and product development strength of Dabur
Strong distribution network and an extensive supply chain
Dabur has welfare activities in health care, education and other socio-economic activities
Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc
It has a strong legacy since its inception in 1884
Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc
Above are the strengths in the SWOT Analysis of Dabur India. The strengths of Dabur India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dabur India Weaknesses
Fake products sold under the name of their brands
Dabur products has stiff competition from big domestic players and international brands
These were the weaknesses in the Dabur India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dabur India Opportunities
Tapping rural markets and increase penetration in urban areas can boost Dabur
Mergers and acquisitions to strengthen the brand
Increasing purchasing power of people thereby increasing demand
Above we covered the opportunities in Dabur India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dabur India Threats
Intense and increasing competition amongst other FMCG companies means burden of Dabur's market share
FDI in retail thereby allowing international brands
Competition from unbranded and local products
The threats in the SWOT Analysis of Dabur India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The above mentioned brands are the prominent products under the Dabur India product portfolio.
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