Dabur India SWOT Analysis, Competitors & USP

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SWOT Analysis of Dabur India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur India

Parent Company

Dabur India Limited


Consumer Products, Food & Beverages



Tagline/ Slogan

Celebrate Life


Dabur is the world's largest Ayurvedic and natural health care company based out of India

Dabur STP


Products and services for daily needs

Target Group

Every household especially the middle class


Dabur products are a reason for people to celebrate life

Product Portfolio


Food & Beverages

1. Real Juice               2. Dabur Chyawanprash         3. Dabur Honey
4. Hajmola                  5. Glucose-D

Consumer Products

1. Dabur Amla            2. Dabur Vatika                  3. Fem
4. Uveda                      5. Dabur Red                      6. Dazzl
7. Odomos                  8. Odonil                             9. Odopic
10.Sanifresh              11. Babool                          12. Meswak

Dabur SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur India :

1. Dabur has products present in over 60 c0untries and distribution through 5000 distributors and 3 million outlets
2. Strong brand image and product development strength of Dabur

3. Strong distribution network and an extensive supply chain
4. Dabur has welfare activities in health care, education and other socio-economic activities
5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc

6. It has a strong legacy since its inception in 1884

7. Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc


1. Fake products sold under the name of their brands
2. Dabur products has stiff competition from big domestic players and international brands


1. Tapping rural markets and increase penetration in urban areas can boost Dabur
2. Mergers and acquisitions to strengthen the brand
3. Increasing purchasing power of people thereby increasing demand


1. Intense and increasing competition amongst other FMCG companies means burden of Dabur's market share
2. FDI in retail thereby allowing international brands
3. Competition from unbranded and local products

Dabur India Competition


Below are the 7 main Dabur India competitors :

1. Marico

2. L'Oréal

3. Nirma Ltd

4. HUL (Hindustan Unilever Limited)

5. Colgate-Palmolive

6. Procter and Gamble

7. ITC Limited

The brandguide table above concludes the Dabur India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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