Dabur India is one of the leading brands in the FMCG sector. Dabur India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dabur India:
Quick Glance:
Above are the strengths in the SWOT Analysis of Dabur India. The strengths of Dabur India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Dabur India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Dabur India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Dabur India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Dabur India SWOT analysis.
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About Dabur India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Dabur India Overview | |
---|---|
Parent Company |
Dabur India Limited |
Category |
Consumer Products, Food & Beverages |
Sector | |
Tagline/ Slogan |
Celebrate Life |
USP |
Dabur is the world's largest Ayurvedic and natural health care company based out of India |
Dabur India STP | |
Segmentation |
Products and services for daily needs |
Target Market |
Every household especially the middle class |
Positioning |
Dabur products are a reason for people to celebrate life |
Dabur India Product Portfolio | |
Brands |
Food & Beverages 1. Real Juice 2. Dabur Chyawanprash 3. Dabur Honey
Consumer Products 1. Dabur Amla 2. Dabur Vatika 3. Fem The above mentioned brands are the prominent products under the Dabur India product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Dabur India. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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