Neutrogena SWOT Analysis, Competitors & USP

Neutrogena SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Neutrogena, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neutrogena to benchmark its business & performance as compared to the competitors, and make strategic improvements. Neutrogena is one of the leading brands in the FMCG sector.

The article below lists the Neutrogena SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Neutrogena SWOT Analysis:

SWOT Analysis of Neutrogena

For Neutrogena, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Neutrogena Strengths

The strengths of Neutrogena looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Neutrogena :

1. Availability in UK, India, Canada and South Korea
2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc
3. Good Supply chain and distribution network
4. Strong advertising media through Ad campaigns
5. Associations with celebrities help in creating a string brand image

Neutrogena Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Neutrogena SWOT Analysis:

1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers
2.Despite being a high quality product, its global reach is limited

Neutrogena Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Neutrogena SWOT Analysis:

1.To prosper in rural market
2.Launching products for lower middle class
3. Tie-up with hotel chains, clinics, hospitals

Neutrogena Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Neutrogena are as mentioned:

1.Ayurvedic treatments
2.Local brands and other international brands
3. Preference by people for only home-made therapies

Neutrogena Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Neutrogena:

1.Himalaya Natural
2.Ayurvedic medicines
3.Patanjali medicines

Hence this concludes the Neutrogena SWOT analysis.

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About Neutrogena

Neutrogena Overview
Parent Company	Johnson & Johnson
Category	Personal Care brands - Skin care
Sector	FMCG
Tagline/ Slogan	#1 Dermatologist Recommended; Just healthy beautiful skin
USP	Complete range of beauty products under one brand.
Neutrogena STP
Segmentation	Skin care segment
Target Market	Youths, working professionals
Positioning	A product which is best for the skin as it is recommended by Dermatologists

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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