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Neutrogena SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 19638

SWOT analysis of Neutrogena analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Neutrogena SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neutrogena to benchmark its business & performance as compared to the competitors and industry. Neutrogena is one of the leading brands in the FMCG sector. The table below also lists the top Neutrogena competitors and elaborates Neutrogena market segmentation, target group, positioning & Unique Selling Proposition (USP).

Neutrogena SWOT, Competitors, Marketing STP & Brand analysis Table
Neutrogena Brand Analysis
Parent Company

Johnson & Johnson


Personal Care brands - Skin care



Tagline/ Slogan

#1 Dermatologist Recommended; Just healthy beautiful skin


Complete range of beauty products under one brand.

Neutrogena STP

Skin care segment

Target Group

Youths, working professionals


A product which is best for the skin as it is recommended by Dermatologists

Neutrogena SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Neutrogena. Strengths are:

1. Availability in UK, India, Canada and South Korea
2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc
3. Good Supply chain and distribution network
4. Strong advertising media through Ad campaigns
5. Associations with celebrities help in creating a string brand image


Here are the weaknesses in the Neutrogena SWOT Analysis:

1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers
2.Despite being a high quality product, its global reach is limited


Following are the Opportunities in Neutrogena SWOT Analysis:

1.To prosper in rural market
2.Launching products for lower middle class
3. Tie-up with hotel chains, clinics, hospitals


The threats in the SWOT Analysis of Neutrogena are as mentioned:

1.Ayurvedic treatments
2.Local brands and other international brands
3. Preference by people for only home-made therapies

Neutrogena Competition

Below are the top 3 Neutrogena competitors:

1.Himalaya Natural
2.Ayurvedic medicines
3.Patanjali medicines

The brandguide table above concludes the Neutrogena SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Neutrogena. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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