Neutrogena SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Neutrogena analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Neutrogena SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neutrogena to benchmark its business & performance as compared to the competitors and industry. Neutrogena is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Neutrogena competitors and includes Neutrogena target market, segmentation, positioning & Unique Selling Proposition (USP).

Neutrogena SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Neutrogena Brand Analysis
Parent Company

Johnson & Johnson


Personal Care brands - Skin care



Tagline/ Slogan

#1 Dermatologist Recommended; Just healthy beautiful skin


Complete range of beauty products under one brand.

Neutrogena STP
Neutrogena Segmentation

Skin care segment

Neutrogena Target Market

Youths, working professionals

Neutrogena Positioning

A product which is best for the skin as it is recommended by Dermatologists

Neutrogena SWOT Analysis
Neutrogena Strengths

Below are the Strengths in the SWOT Analysis of Neutrogena:

1. Availability in UK, India, Canada and South Korea
2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc
3. Good Supply chain and distribution network
4. Strong advertising media through Ad campaigns
5. Associations with celebrities help in creating a string brand image

Neutrogena Weaknesses

Here are the weaknesses in the Neutrogena SWOT Analysis:

1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers
2.Despite being a high quality product, its global reach is limited

Neutrogena Opportunities

Following are the Opportunities in Neutrogena SWOT Analysis:

1.To prosper in rural market
2.Launching products for lower middle class
3. Tie-up with hotel chains, clinics, hospitals

Neutrogena Threats

The threats in the SWOT Analysis of Neutrogena are as mentioned:

1.Ayurvedic treatments
2.Local brands and other international brands
3. Preference by people for only home-made therapies

Neutrogena Competition

Below are the top 3 Neutrogena competitors:

1.Himalaya Natural
2.Ayurvedic medicines
3.Patanjali medicines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Neutrogena. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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