Neutrogena SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Neutrogena analyses the brand by its strengths, weaknesses, opportunities & threats. In Neutrogena SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neutrogena to benchmark its business & performance as compared to the competitors. Neutrogena is one of the leading brands in the FMCG sector.

The table below lists the Neutrogena SWOT (Strengths, Weaknesses, Opportunities, Threats), top Neutrogena competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Neutrogena SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Neutrogena Brand Analysis
Parent Company

Johnson & Johnson

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

#1 Dermatologist Recommended; Just healthy beautiful skin

USP

Complete range of beauty products under one brand.

Neutrogena STP
Segment

Skin care segment

Target Group

Youths, working professionals

Positioning

A product which is best for the skin as it is recommended by Dermatologists

SWOT Analysis of Neutrogena
Neutrogena Strengths

Below are the Strengths in the SWOT Analysis of Neutrogena:

1. Availability in UK, India, Canada and South Korea
2. Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc
3. Good Supply chain and distribution network
4. Strong advertising media through Ad campaigns
5. Associations with celebrities help in creating a string brand image

Neutrogena Weaknesses

Here are the weaknesses in the Neutrogena SWOT Analysis:

1. An overabundance of overlapping anti-aging products that is perennially confusing for consumers
2.Despite being a high quality product, its global reach is limited

Neutrogena Opportunities

Following are the Opportunities in Neutrogena SWOT Analysis:

1.To prosper in rural market
2.Launching products for lower middle class
3. Tie-up with hotel chains, clinics, hospitals

Neutrogena Threats

The threats in the SWOT Analysis of Neutrogena are as mentioned:

1.Ayurvedic treatments
2.Local brands and other international brands
3. Preference by people for only home-made therapies

Neutrogena Competition
Neutrogena Competitors

Below are the top 3 competitors of Neutrogena:

1.Himalaya Natural
2.Ayurvedic medicines
3.Patanjali medicines


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Neutrogena. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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