Neutrogena is one of the leading brands in the FMCG sector. Neutrogena SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Neutrogena:
Has a wide product range like cleansers, moisturizers, sun protection, fairness, anti-aging etc
Good Supply chain and distribution network
Strong advertising media through Ad campaigns
Associations with celebrities help in creating a string brand image
Above are the strengths in the SWOT Analysis of Neutrogena. The strengths of Neutrogena looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
An overabundance of overlapping anti-aging products that is perennially confusing for consumers
Despite being a high quality product, its global reach is limited
These were the weaknesses in the Neutrogena SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
#1 Dermatologist Recommended; Just healthy beautiful skin
Complete range of beauty products under one brand.
Skin care segment
Youths, working professionals
A product which is best for the skin as it is recommended by Dermatologists
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