Reckitt Benckiser is one of the leading brands in the FMCG sector. Reckitt Benckiser SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reckitt Benckiser:
RB’s products have won many product of year awards
Price advantage due to its portable packaging
R& D infrastructure is strong and stable, so innovations are good
Strong promotion through advertising media and print media like TVCs, OOHs etc
Experienced and strong work force led by efficient management
Its operations are in over 60 countries and they are sold in over 180 countries
Above are the strengths in the SWOT Analysis of Reckitt Benckiser. The strengths of Reckitt Benckiser looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reckitt Benckiser Weaknesses
Retailers using expired products for sale affects brand image
Strong competition from industry leaders means market expansion is slow
These were the weaknesses in the Reckitt Benckiser SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the most innovative companies in health care
Reckitt Benckiser STP
Urban households and hospitals, clinics
Consumer centric innovation
Reckitt Benckiser Product Portfolio
1. Air Wick 2. Brasso 3. Calgon
4. Cillit Bang 5. Clearasil 6. Cherry Blossom
7. Colin 8. Dettol 9. Disprin
10.Woolite 11. Finish 12. Gaviscon
13. Harpic 14. Lizol 15. Mortein
16. Nurofen 17. Robin 18. Strepsils
19. Scholl 20. Silvo 21. Vanish
The above mentioned brands are the prominent products under the Reckitt Benckiser product portfolio.
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