Reckitt Benckiser SWOT Analysis
Reckitt Benckiser is one of the leading brands in the FMCG sector. Reckitt Benckiser SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reckitt Benckiser:
Quick Glance:
Reckitt Benckiser Strengths
- RB’s products have won many product of year awards
- Price advantage due to its portable packaging
- R& D infrastructure is strong and stable, so innovations are good
- Strong promotion through advertising media and print media like TVCs, OOHs etc
- Experienced and strong work force led by efficient management
- Its operations are in over 60 countries and they are sold in over 180 countries
Above are the strengths in the SWOT Analysis of Reckitt Benckiser. The strengths of Reckitt Benckiser looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reckitt Benckiser Weaknesses
- Retailers using expired products for sale affects brand image
- Strong competition from industry leaders means market expansion is slow
These were the weaknesses in the Reckitt Benckiser SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Reckitt Benckiser Opportunities
- Acquisitions of other companies and spreading the business.
- Having new brands for the economy class and rural areas
- Improve the overall distribution system.
Above we covered the opportunities in Reckitt Benckiser SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reckitt Benckiser Threats
- Due to economic slowdown the purchasing power of the public decreases.
- Due to change in Government, laws and polices sometimes an existing product performance is affected
- Currency exchange rate fluctuations
- Low cost substitutes present.
The threats in the SWOT Analysis of Reckitt Benckiser are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Reckitt Benckiser SWOT analysis.
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About Reckitt Benckiser
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Reckitt Benckiser Overview | |
|---|---|
| Parent Company |
Reckitt Benkiser |
| Category |
Health Hygiene |
| Sector | |
| Tagline/ Slogan |
Health Hygiene Home |
| USP |
One of the most innovative companies in health care |
| Reckitt Benckiser STP | |
| Segmentation |
Healthcare segment |
| Target Market |
Urban households and hospitals, clinics |
| Positioning |
Consumer centric innovation |
| Reckitt Benckiser Product Portfolio | |
| Brands |
1. Air Wick 2. Brasso 3. Calgon 4. Cillit Bang 5. Clearasil 6. Cherry Blossom 7. Colin 8. Dettol 9. Disprin 10.Woolite 11. Finish 12. Gaviscon 13. Harpic 14. Lizol 15. Mortein 16. Nurofen 17. Robin 18. Strepsils 19. Scholl 20. Silvo 21. Vanish 22. Veet The above mentioned brands are the prominent products under the Reckitt Benckiser product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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