Emami is one of the leading brands in the FMCG sector. Emami SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Emami:
Its strategy is to develop niche segments into brands which have always given it the first mover’s advantage. It did just that with its men’s fairness cream — Fair and Handsome — as it carved out a virgin segment from within what is now a Rs 1,400 crore fairness cream market in India.
Emami covers all the states with 32 depots across India and enjoys a wide distribution network comprising strong network of 3500 distributors and 4000 sub distributors , with direct retail reach across of 5,00,000 outlets
Strong brands in its portfolio; Boroplus,Navaratna, Fair & Handsome, Zandu are all Rs 100 crore plus brands.
Significant international presence in countries like Ukraine, Russia and Nepal
Above are the strengths in the SWOT Analysis of Emami. The strengths of Emami looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
It has not diversified much. It had planned to enter into baby care segment but later on pulled back.
These were the weaknesses in the Emami SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Herbal, natural and organic products for both beauty and health
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