1. BrandGuide
  2. FMCG

Avon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Avon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Avon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avon to benchmark its business & performance as compared to the competitors and industry. As of 2020, Avon is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avon competitors and includes Avon target market, segmentation, positioning & Unique Selling Proposition (USP).

Avon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Avon Brand Analysis
Parent Company

Avon Products


Personal Care Brands



Tagline/ Slogan

The company for women


Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution

Avon STP
Avon Segmentation

Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products

Avon Target Market

Housewives interested in cosmetics buying  in the comforts of their home ready to spend money

Avon Positioning

Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market

Avon SWOT Analysis
Avon Strengths

Below are the Strengths in the SWOT Analysis of Avon:

1. Differentiated business  model to emerge as a prominent player
2. Steady revenue growth
3. Leading position gives power to attract new customers
4. Support sales activities by understanding customers' businesses better

Avon Weaknesses

Here are the weaknesses in the Avon SWOT Analysis:

1.Declining North American operations
2.Low market share as compared to bigger brands

Avon Opportunities

Following are the Opportunities in Avon SWOT Analysis:

1.Restructuring initiatives for effectivenesss of the organisation
2.Enter emerging markets
3.Re branding strategy to drive consumer demands

Avon Threats

The threats in the SWOT Analysis of Avon are as mentioned:

1.Strong competition
2.Competitive  advertising and distribution network of competitors
3. Dependence on third party suppliers

Avon Competition

Below are the top 3 Avon competitors:

1. Loreal
3. Oriflame

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Avon. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin