Avon SWOT Analysis, USP & Competitors

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SWOT Analysis of Avon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Avon Products


Personal Care Brands



Tagline/ Slogan

The company for women


Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution



Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products

Target Group

Housewives interested in cosmetics buying  in the comforts of their home ready to spend money


Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market

SWOT Analysis


1. Differentiated business  model to emerge as a prominent player
2. Steady revenue growth
3. Leading position gives power to attract new customers
4. Support sales activities by understanding customers' businesses better


1.Declining North American operations
2.Low market share as compared to bigger brands


1.Restructuring initiatives for effectivenesss of the organisation
2.Enter emerging markets
3.Re branding strategy to drive consumer demands


1.Strong competition
2.Competitive  advertising and distribution network of competitors
3. Dependence on third party suppliers



1. Loreal
3. Oriflame

The table above concludes the Avon SWOT analysis along with its marketing and brand parameters.


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