Avon SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 27166

SWOT Analysis of Avon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Avon Products


Personal Care Brands



Tagline/ Slogan

The company for women


Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution

Avon STP


Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products

Target Group

Housewives interested in cosmetics buying  in the comforts of their home ready to spend money


Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market

Avon SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Avon :

1. Differentiated business  model to emerge as a prominent player
2. Steady revenue growth
3. Leading position gives power to attract new customers
4. Support sales activities by understanding customers' businesses better


1.Declining North American operations
2.Low market share as compared to bigger brands


1.Restructuring initiatives for effectivenesss of the organisation
2.Enter emerging markets
3.Re branding strategy to drive consumer demands


1.Strong competition
2.Competitive  advertising and distribution network of competitors
3. Dependence on third party suppliers

Avon Competition


Below are the 3 main Avon competitors :

1. Loreal
3. Oriflame

The brandguide table above concludes the Avon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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