Avon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Avon Products

Personal Care Brands

FMCG

The company for women

Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution

Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products

Housewives interested in cosmetics buying  in the comforts of their home ready to spend money

Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market

Below are the Strengths in the SWOT Analysis of Avon:

1. Differentiated business  model to emerge as a prominent player
2. Steady revenue growth
3. Leading position gives power to attract new customers
4. Support sales activities by understanding customers' businesses better

Here are the weaknesses in the Avon SWOT Analysis:

1.Declining North American operations
2.Low market share as compared to bigger brands

Following are the Opportunities in Avon SWOT Analysis:

1.Restructuring initiatives for effectivenesss of the organisation
2.Enter emerging markets
3.Re branding strategy to drive consumer demands

The threats in the SWOT Analysis of Avon are as mentioned:

1.Strong competition
2.Competitive  advertising and distribution network of competitors
3. Dependence on third party suppliers

Below are the top 3 Avon competitors:

1. Loreal
2.Lakme
3. Oriflame