Avon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Avon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Avon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avon to benchmark its business & performance as compared to the competitors, and make strategic improvements. Avon is one of the leading brands in the FMCG sector.

The article below lists the Avon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Avon SWOT Analysis:

SWOT Analysis of Avon

For Avon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Avon Strengths

The strengths of Avon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Avon :

1. Differentiated business  model to emerge as a prominent player
2. Steady revenue growth
3. Leading position gives power to attract new customers
4. Support sales activities by understanding customers' businesses better

Avon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Avon SWOT Analysis:

1.Declining North American operations
2.Low market share as compared to bigger brands

Avon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Avon SWOT Analysis:

1.Restructuring initiatives for effectivenesss of the organisation
2.Enter emerging markets
3.Re branding strategy to drive consumer demands

Avon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Avon are as mentioned:

1.Strong competition
2.Competitive  advertising and distribution network of competitors
3. Dependence on third party suppliers

Avon Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Avon:

1. Loreal
3. Oriflame

Hence this concludes the Avon SWOT analysis.

Continue reading more about the brand/company.

About Avon

Avon Overview
Parent Company

Avon Products


Personal Care Brands



Tagline/ Slogan

The company for women


Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution

Avon STP

Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products

Target Market

Housewives interested in cosmetics buying  in the comforts of their home ready to spend money


Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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