Avon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Avon analyses the brand by its strengths, weaknesses, opportunities & threats. In Avon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avon to benchmark its business & performance as compared to the competitors. Avon is one of the leading brands in the FMCG sector.

The table below lists the Avon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Avon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Avon Brand Analysis
Parent Company

Avon Products


Personal Care Brands



Tagline/ Slogan

The company for women


Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution

Avon STP

Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products

Target Group

Housewives interested in cosmetics buying  in the comforts of their home ready to spend money


Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market

SWOT Analysis of Avon
Avon Strengths

Below are the Strengths in the SWOT Analysis of Avon:

1. Differentiated business  model to emerge as a prominent player
2. Steady revenue growth
3. Leading position gives power to attract new customers
4. Support sales activities by understanding customers' businesses better

Avon Weaknesses

Here are the weaknesses in the Avon SWOT Analysis:

1.Declining North American operations
2.Low market share as compared to bigger brands

Avon Opportunities

Following are the Opportunities in Avon SWOT Analysis:

1.Restructuring initiatives for effectivenesss of the organisation
2.Enter emerging markets
3.Re branding strategy to drive consumer demands

Avon Threats

The threats in the SWOT Analysis of Avon are as mentioned:

1.Strong competition
2.Competitive  advertising and distribution network of competitors
3. Dependence on third party suppliers

Avon Competition
Avon Competitors

Below are the top 3 competitors of Avon:

1. Loreal
3. Oriflame

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Avon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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