SWOT analysis of Avon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Avon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Avon to benchmark its business & performance as compared to the competitors and industry. As of 2020, Avon is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avon competitors and includes Avon target market, segmentation, positioning & Unique Selling Proposition (USP).
Avon Brand Analysis | |
---|---|
Parent Company |
Avon Products |
Category |
Personal Care Brands |
Sector | |
Tagline/ Slogan |
The company for women |
USP |
Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution |
Avon STP | |
Avon Segmentation |
Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products |
Avon Target Market |
Housewives interested in cosmetics buying in the comforts of their home ready to spend money |
Avon Positioning |
Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market |
Avon SWOT Analysis | |
Avon Strengths |
Below are the Strengths in the SWOT Analysis of Avon: 1. Differentiated business model to emerge as a prominent player |
Avon Weaknesses |
Here are the weaknesses in the Avon SWOT Analysis: 1.Declining North American operations |
Avon Opportunities |
Following are the Opportunities in Avon SWOT Analysis: 1.Restructuring initiatives for effectivenesss of the organisation |
Avon Threats |
The threats in the SWOT Analysis of Avon are as mentioned: 1.Strong competition |
Avon Competition | |
Competitors |
Below are the top 3 Avon competitors: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Avon. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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