Avon is one of the leading brands in the FMCG sector. Avon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Avon:
Differentiated business model to emerge as a prominent player
Steady revenue growth
Leading position gives power to attract new customers
Support sales activities by understanding customers' businesses better
Above are the strengths in the SWOT Analysis of Avon. The strengths of Avon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Declining North American operations
Low market share as compared to bigger brands
These were the weaknesses in the Avon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution
Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products
Housewives interested in cosmetics buying in the comforts of their home ready to spend money
Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market
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