Covergirl is one of the leading brands in the FMCG sector. Covergirl SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Covergirl:
Website that connects various users and gives tips on usage of its products
Umbrella brand of P&G through which its products are promoted in several different channels
Taken additional steps to offer more services
Created a larger market by partnering with successful shows like America’s next top model
Above are the strengths in the SWOT Analysis of Covergirl. The strengths of Covergirl looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Less expansion in various potential markets like Asian countries
Decentralized organizational structure
Need to fill the gap of well informed new product launches
These were the weaknesses in the Covergirl SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand the distribution network in newer and potential markets
Better promotion through advertisements on tv and magazines
Partner with salons and small beauty retail stores to expand their current retail market
Above we covered the opportunities in Covergirl SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aggressive competition with many potential competitors selling quality products within the same range
Rumors about covergirl cosmetics using animal testing to test its products
The threats in the SWOT Analysis of Covergirl are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Category leader in the cosmetic industry because of its brand P&G coupled with inexpensive products
Women aged 15-40 years
Women seeking beauty and skin care
Cosmetics that suit the skin and enhance the beauty from a trusted brand
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Covergirl. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute