Wendys Company SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Wendys Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wendys Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wendys Company to benchmark its business & performance as compared to the competitors and industry. Wendys Company is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wendys Company competitors and includes Wendys Company target market, segmentation, positioning & Unique Selling Proposition (USP).

Wendys Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wendys Company Brand Analysis
Parent Company

The Wendy’s Company


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

Now that’s better; Quality is our receipe


Made to order burgers with fresh ingredients

Wendys Company STP
Wendys Company Segmentation

People who want to have a tasty burger made from fresh ingredients rather than the frozen ingredients

Wendys Company Target Market

Children, youth and families from middle and upper middle class

Wendys Company Positioning

A tasty burger restaurant that makes burgers on order with fresh ingredients and not frozen meat.

Wendys Company SWOT Analysis
Wendys Company Strengths

Below are the Strengths in the SWOT Analysis of Wendys Company:

1.More than 40 years of experience in the fast food industry
2. Global presence with restaurants in around 30 countries
3. Third largest burger chain with around 6650 locations
4. Employee strength of 46000

5.Globally recognized brand

6.Stong supply chain network

7.Popular for its taste and use of fresh beef instead of frozen

8.Financial stability

9.Effective marketing and advertising

Wendys Company Weaknesses

Here are the weaknesses in the Wendys Company SWOT Analysis:

1.Fast food perceived as unhealthy
2.Operation of franchisees is difficult to manage
3.Less number of locations as compared to its competitors globally

Wendys Company Opportunities

Following are the Opportunities in Wendys Company SWOT Analysis:

1.Global expansion
2.Introduce the breakfast menu in all locations after revising the menu

3.Acquisition of smaller restaurants

Wendys Company Threats

The threats in the SWOT Analysis of Wendys Company are as mentioned:

1.Tough competition from McDonalds and Burger king
2.Increase in price of raw materials
3.People are getting conscious about their health and avoiding unhealthy fast food

4.Diseases like obesity resulting from fast food consumption

Wendys Company Competition

Below are the top 3 Wendys Company competitors:

2.Burger King


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wendys Company. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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