Wendys Company SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 19499

SWOT analysis of Wendys Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. Wendys Company is one of the leading brands in the food & beverages sector. The table below also lists the top Wendys Company competitors and elaborates Wendys Company segmentation, targeting, positioning & USP.

Wendys Company SWOT, Competitors, Marketing STP & Brand analysis Table
Wendys Company Brand Analysis
Parent Company

The Wendy’s Company


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

Now that’s better; Quality is our receipe


Made to order burgers with fresh ingredients

Wendys Company STP

People who want to have a tasty burger made from fresh ingredients rather than the frozen ingredients

Target Group

Children, youth and families from middle and upper middle class


A tasty burger restaurant that makes burgers on order with fresh ingredients and not frozen meat.

Wendys Company SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wendys Company. Strengths are:

1.More than 40 years of experience in the fast food industry
2. Global presence with restaurants in around 30 countries
3. Third largest burger chain with around 6650 locations
4. Employee strength of 46000

5.Globally recognized brand

6.Stong supply chain network

7.Popular for its taste and use of fresh beef instead of frozen

8.Financial stability

9.Effective marketing and advertising


Here are the weaknesses in the Wendys Company SWOT Analysis:

1.Fast food perceived as unhealthy
2.Operation of franchisees is difficult to manage
3.Less number of locations as compared to its competitors globally


Following are the Opportunities in Wendys Company SWOT Analysis:

1.Global expansion
2.Introduce the breakfast menu in all locations after revising the menu

3.Acquisition of smaller restaurants


The threats in the SWOT Analysis of Wendys Company are as mentioned:

1.Tough competition from McDonalds and Burger king
2.Increase in price of raw materials
3.People are getting conscious about their health and avoiding unhealthy fast food

4.Diseases like obesity resulting from fast food consumption

Wendys Company Competition

Below are the top 3 Wendys Company competitors:

2.Burger King


The brandguide table above concludes the Wendys Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wendys Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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