Wendys Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 15574

SWOT Analysis of Wendys Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wendys Company

Parent Company

The Wendy’s Company


Fast Food Eating Joints


Food and Beverages

Tagline/ Slogan

Now that’s better; Quality is our receipe


Made to order burgers with fresh ingredients



People who want to have a tasty burger made from fresh ingredients rather than the frozen ingredients

Target Group

Children, youth and families from middle and upper middle class


A tasty burger restaurant that makes burgers on order with fresh ingredients and not frozen meat.

SWOT Analysis


1.More than 40 years of experience in the fast food industry
2. Global presence with restaurants in around 30 countries
3. Third largest burger chain with around 6650 locations
4. Employee strength of 46000

5.Globally recognized brand

6.Stong supply chain network

7.Popular for its taste and use of fresh beef instead of frozen

8.Financial stability

9.Effective marketing and advertising


1.Fast food perceived as unhealthy
2.Operation of franchisees is difficult to manage
3.Less number of locations as compared to its competitors globally


1.Global expansion
2.Introduce the breakfast menu in all locations after revising the menu

3.Acquisition of smaller restaurants


1.Tough competition from McDonalds and Burger king
2.Increase in price of raw materials
3.People are getting conscious about their health and avoiding unhealthy fast food

4.Diseases like obesity resulting from fast food consumption



2.Burger King


The table above concludes the Wendys Company SWOT analysis along with its marketing and brand parameters.


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