Taco Bell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Taco Bell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Taco Bell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taco Bell to benchmark its business & performance as compared to the competitors and industry. As of 2020, Taco Bell is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Taco Bell competitors and includes Taco Bell target market, segmentation, positioning & Unique Selling Proposition (USP).

Taco Bell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Taco Bell Brand Analysis
Parent Company

Yum Brands


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Think outside the bun


Taco Bell offers lots of Mexican dishes

Taco Bell STP
Taco Bell Segmentation

People willing to have a hygienic and delicious non conventional meal at a restaurant

Taco Bell Target Market

Children and youth from middle and upper class

Taco Bell Positioning

Taco Bell offers healthy fast food with its available healthy, nutritious menu.

Taco Bell SWOT Analysis
Taco Bell Strengths

Below are the Strengths in the SWOT Analysis of Taco Bell:

1. Taco Bell is a hugely popular brand name with high brand loyalty

2. Taco Bell adopted a healthy trans-fat free formula which is a key competitive advantage over other competitors who has not yet switched to the healthier recipes.

3. Hygeneic food preparation and quick service

4. Good advertising and marketing of the brand

5. Taco Bell has more than 7000+ stores worldwide

6. More than 170,000+ people are employed with the organization

7. More than 30 countries have Taco Bell outlets

Taco Bell Weaknesses

Here are the weaknesses in the Taco Bell SWOT Analysis:

1.High fat and high calorie food not good for health conscious people

2.High competition means limited market share growth for Taco Bell

Taco Bell Opportunities

Following are the Opportunities in Taco Bell SWOT Analysis:

1.Introduce home delivery in a big way can boost Taco Bell's business

2.Venture into newer markets especially emerging economies

3. New flavors and new recipes specially focused on health friendly ingredients can be introduced

4. More advertising can help Taco Bell build more brand awareness

Taco Bell Threats

The threats in the SWOT Analysis of Taco Bell are as mentioned:

1.Threat from other eating joints/restaurants

2. New researches and the raised awareness among the public about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus.

3. Highly labor intensive which increases the subjectivity involved in the delivery of services

Taco Bell Competition

Below are the top 8 Taco Bell competitors:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza


8.Papa Johns Pizza

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Taco Bell. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin