Taco Bell SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 02, 2021

Taco Bell SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Taco Bell, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taco Bell to benchmark its business & performance as compared to the competitors, and make strategic improvements. Taco Bell is one of the leading brands in the food & beverages sector.

The article below lists the Taco Bell SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Taco Bell SWOT Analysis:

SWOT Analysis of Taco Bell

For Taco Bell, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Taco Bell Strengths

The strengths of Taco Bell looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Taco Bell :

1. Taco Bell is a hugely popular brand name with high brand loyalty

2. Taco Bell adopted a healthy trans-fat free formula which is a key competitive advantage over other competitors who has not yet switched to the healthier recipes.

3. Hygienic food preparation and quick service

4. Good advertising and marketing of the brand

5. Taco Bell has more than 7000+ stores worldwide

6. More than 170,000+ people are employed with the organization

7. More than 30 countries have Taco Bell outlets

8. Taco Bell serves billions of customers every year across the world which makes it a global food brand

Taco Bell Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Taco Bell SWOT Analysis:

1.High fat and high calorie food not good for health conscious people

2.High competition means limited market share growth for Taco Bell

Taco Bell Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Taco Bell SWOT Analysis:

1.Introduce home delivery in a big way can boost Taco Bell's business

2.Venture into newer markets especially emerging economies

3. New flavors and new recipes specially focused on health friendly ingredients can be introduced

4. More advertising can help Taco Bell build more brand awareness

Taco Bell Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Taco Bell are as mentioned:

1.Threat from other eating joints/restaurants

2. New researches and the raised awareness among the public about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus.

3. Highly labor intensive which increases the subjectivity involved in the delivery of services

Taco Bell Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Taco Bell:


2.Pizza Hut



5.Burger King

6.Smokin Joes Pizza


8.Papa Johns Pizza

Hence this concludes the Taco Bell SWOT analysis.

Continue reading more about the brand/company.

About Taco Bell

Taco Bell Overview
Parent Company

Yum Brands


Fast food eating joints


Food & Beverages

Tagline/ Slogan

Think outside the bun


Taco Bell offers lots of Mexican dishes

Taco Bell STP

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Market

Children and youth from middle and upper class


Taco Bell offers healthy fast food with its available healthy, nutritious menu.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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