Taco Bell SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 26680

SWOT analysis of Taco Bell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Taco Bell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taco Bell to benchmark its business & performance as compared to the competitors and industry. Taco Bell is one of the leading brands in the food & beverages sector. The table below also lists the top Taco Bell competitors and elaborates Taco Bell market segmentation, target group, positioning & Unique Selling Proposition (USP).

Taco Bell SWOT, Competitors, Marketing STP & Brand analysis Table
Taco Bell Brand Analysis
Parent Company

Yum Brands

Category

Fast food eating joints

Sector

Food & Beverages

Tagline/ Slogan

Think outside the bun

USP

Taco Bell offers lots of Mexican dishes

Taco Bell STP
Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Taco Bell offers healthy fast food with its available healthy, nutritious menu.

Taco Bell SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taco Bell. Strengths are:

1. Taco Bell is a hugely popular brand name with high brand loyalty

2. Taco Bell adopted a healthy trans-fat free formula which is a key competitive advantage over other competitors who has not yet switched to the healthier recipes.

3. Hygeneic food preparation and quick service

4. Good advertising and marketing of the brand

5. Taco Bell has more than 7000+ stores worldwide

6. More than 170,000+ people are employed with the organization

7. More than 30 countries have Taco Bell outlets

Weaknesses

Here are the weaknesses in the Taco Bell SWOT Analysis:

1.High fat and high calorie food not good for health conscious people

2.High competition means limited market share growth for Taco Bell

Opportunities

Following are the Opportunities in Taco Bell SWOT Analysis:

1.Introduce home delivery in a big way can boost Taco Bell's business

2.Venture into newer markets especially emerging economies

3. New flavors and new recipes specially focused on health friendly ingredients can be introduced

4. More advertising can help Taco Bell build more brand awareness

Threats

The threats in the SWOT Analysis of Taco Bell are as mentioned:

1.Threat from other eating joints/restaurants

2. New researches and the raised awareness among the public about the harmful health impacts of fast food consumption is a threat to Taco Bell’s fast food menus.

3. Highly labor intensive which increases the subjectivity involved in the delivery of services

Taco Bell Competition
Competitors

Below are the top 7 Taco Bell competitors:

1.KFC

2.Pizza Hut

3.Dominos

4.McDonalds

5.Subway

6.Smokin Joes Pizza

7.Papa John's Pizza

The brandguide table above concludes the Taco Bell SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Taco Bell. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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