Ghirardelli SWOT Analysis
Ghirardelli is one of the leading brands in the food & beverages sector. Ghirardelli SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ghirardelli:
Quick Glance:
Ghirardelli Strengths
- High brand loyalty
- Great taste and packaging
- Highly regarded as premium chocolate brand
Above are the strengths in the SWOT Analysis of Ghirardelli. The strengths of Ghirardelli looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ghirardelli Weaknesses
- Expensive chocolates
- Not easily available
- Low advertising
These were the weaknesses in the Ghirardelli SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Ghirardelli Opportunities
- Tap growing cities and retail chains
- Have more variety and smaller gift packages
Above we covered the opportunities in Ghirardelli SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ghirardelli Threats
- Other competing chocolate brands
- Calorie conscious people
The threats in the SWOT Analysis of Ghirardelli are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Ghirardelli SWOT analysis.
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About Ghirardelli
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ghirardelli Overview | |
|---|---|
| Parent Company |
Ghirardelli |
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
A timeless pleasure |
| USP |
Premium exotic chocolate |
| Ghirardelli STP | |
| Segmentation |
People looking to have high quality premium chocolate |
| Target Market |
All age groups middle and upper class people |
| Positioning |
Not just a chocolate but an experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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