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Ghirardelli SWOT Analysis

Here is a detailed SWOT analysis of Ghirardelli covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Ghirardelli Strengths

  1. High brand loyalty
  2. Great taste and packaging
  3. Highly regarded as premium chocolate brand

Above are the strengths in the SWOT Analysis of Ghirardelli. The strengths of Ghirardelli looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ghirardelli Weaknesses

  1. Expensive chocolates
  2. Not easily available
  3. Low advertising

These were the weaknesses in the Ghirardelli SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ghirardelli Opportunities

  1. Tap growing cities and retail chains
  2. Have more variety and smaller gift packages

Above we covered the opportunities in Ghirardelli SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ghirardelli Threats

  1. Other competing chocolate brands
  2. Calorie conscious people

The threats in the SWOT Analysis of Ghirardelli are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ghirardelli SWOT analysis.

About Ghirardelli

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ghirardelli Overview
Parent Company

Ghirardelli

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

A timeless pleasure

USP

Premium exotic chocolate

Ghirardelli STP
Segmentation

People looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people

Positioning

Not just a chocolate but an experience


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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