Ghirardelli SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ghirardelli analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ghirardelli SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ghirardelli to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ghirardelli is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ghirardelli competitors and includes Ghirardelli target market, segmentation, positioning & Unique Selling Proposition (USP).

Ghirardelli SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ghirardelli Brand Analysis
Parent Company

Ghirardelli

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

A timeless pleasure

USP

Premium exotic chocolate

Ghirardelli STP
Ghirardelli Segmentation

People looking to have high quality premium chocolate

Ghirardelli Target Market

All age groups middle and upper class people

Ghirardelli Positioning

Not just a chocolate but an experience

Ghirardelli SWOT Analysis
Ghirardelli Strengths

Below are the Strengths in the SWOT Analysis of Ghirardelli:

1.High brand loyalty

2.Great taste and packaging

3.Highly regarded as premium chocolate brand

Ghirardelli Weaknesses

Here are the weaknesses in the Ghirardelli SWOT Analysis:

1.Expensive chocolates

2.Not easily available

3.Low advertising

Ghirardelli Opportunities

Following are the Opportunities in Ghirardelli SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Ghirardelli Threats

The threats in the SWOT Analysis of Ghirardelli are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Ghirardelli Competition
Competitors

Below are the top 3 Ghirardelli competitors:

1.Toblerone

2.Lindt

3.Cadbury


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ghirardelli. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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