Ghirardelli SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Ghirardelli SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ghirardelli, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ghirardelli to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ghirardelli is one of the leading brands in the food & beverages sector.

The article below lists the Ghirardelli SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ghirardelli SWOT Analysis:

SWOT Analysis of Ghirardelli

For Ghirardelli, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ghirardelli Strengths

The strengths of Ghirardelli looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ghirardelli :

1.High brand loyalty

2.Great taste and packaging

3.Highly regarded as premium chocolate brand

Ghirardelli Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ghirardelli SWOT Analysis:

1.Expensive chocolates

2.Not easily available

3.Low advertising

Ghirardelli Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ghirardelli SWOT Analysis:

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Ghirardelli Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ghirardelli are as mentioned:

1.Other competing chocolate brands

2.Calorie conscious people

Ghirardelli Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ghirardelli:




Hence this concludes the Ghirardelli SWOT analysis.

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About Ghirardelli

Ghirardelli Overview
Parent Company





Food & Beverages

Tagline/ Slogan

A timeless pleasure


Premium exotic chocolate

Ghirardelli STP

People looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people


Not just a chocolate but an experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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