Published in Food & Beverages category by MBA Skool Team
Ferrero Rocher is one of the leading brands in the food & beverages sector. Ferrero Rocher SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ferrero Rocher:
Ferrero Rocher gives great taste and is a high quality product
Excellent brand name & high brand loyalty of Ferrero Rocher chocolates
Good product packaging makes the brand standout
Highly regarded as a global chocolate brand
Ferrero Rocher is available at leading stores, supermarkets etc
The company produces more than 20 million chocolates a day
More than 3 billion Ferrero Rocher chocolates are sold per annum across 40 countries
Excellent advertising & brand presence after marketing activities
Above are the strengths in the SWOT Analysis of Ferrero Rocher. The strengths of Ferrero Rocher looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ferrero Rocher Weaknesses
Extremely immense competition means limited market share growth for Ferrero Rocher
Being a chocolate brand, it is avoided by health conscious people
These were the weaknesses in the Ferrero Rocher SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ferrero Rocher is whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate
Ferrero Rocher STP
People looking to have high quality premium chocolate
All age groups upper-middle and upper class people
Ferrero Rocher is the premium chocolate brand used for the perfect gift
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