Ferrero Rocher SWOT Analysis, USP & Competitors

Ferrero Rocher

Parent Company

Ferrero

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Share something special

USP

Ferrero Rocher is whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate

Ferrero Rocher STP

Segment

People looking to have high quality premium chocolate

Target Group

All age groups upper-middle and upper class people

Positioning

Ferrero Rocher is the premium chocolate brand used for the perfect gift

Ferrero Rocher SWOT Analysis

Strengths

1. Ferrero Rocher gives great taste and is a high quality product

2. Excellent brand name & high brand loyalty of Ferrero Rocher chocolates

3. Good product packaging makes the brand standout

4. Highly regarded as a global chocolate brand

5. Ferrero Rocher is available at leading stores, supermarkets etc

6. The company produces more than 20 million chocolates a day

7. More than 3 billion Ferrero Rocher chocolates are sold per annum across 40 countries

8. Excellent advertising & brand presence after marketing activities

Weaknesses

1. Extremely immense competition means limited market share growth for Ferrero Rocher

2. Being a chocolate brand, it is avoided by health conscious people

Opportunities

1.Tap growing cities and retail chains can be a huge boon for Ferrero Rocher

2.Have more variety and smaller gift packages

3.Ferrero Rocher can tie-up with leading hotel chains, restaurants etc

Threats

1.Other competing chocolate brands can reduce Ferrero Rocher's market share

2.Calorie conscious people who avoid chocolates completely

3.Fake imitations of Ferrero Rocher can hurt the brand image

Ferrero Rocher Competition

Competitors

1.Toblerone

2.Ghirardelli

3.Lindt

4.Cadbury