Ferrero Rocher SWOT Analysis
Ferrero Rocher is one of the leading brands in the food & beverages sector. Ferrero Rocher SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ferrero Rocher:
Quick Glance:
Ferrero Rocher Strengths
- Ferrero Rocher gives great taste and is a high quality product
- Excellent brand name & high brand loyalty of Ferrero Rocher chocolates
- Good product packaging makes the brand standout
- Highly regarded as a global chocolate brand
- Ferrero Rocher is available at leading stores, supermarkets etc
- The company produces more than 20 million chocolates a day
- More than 3 billion Ferrero Rocher chocolates are sold per annum across 40 countries
- Excellent advertising & brand presence after marketing activities
Above are the strengths in the SWOT Analysis of Ferrero Rocher. The strengths of Ferrero Rocher looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ferrero Rocher Weaknesses
- Extremely immense competition means limited market share growth for Ferrero Rocher
- Being a chocolate brand, it is avoided by health conscious people
These were the weaknesses in the Ferrero Rocher SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Ferrero Rocher
Ferrero Rocher Opportunities
- Tap growing cities and retail chains can be a huge boon for Ferrero Rocher
- Have more variety and smaller gift packages
- Ferrero Rocher can tie-up with leading hotel chains, restaurants etc
Above we covered the opportunities in Ferrero Rocher SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ferrero Rocher Threats
- Other competing chocolate brands can reduce Ferrero Rocher's market share
- Calorie conscious people who avoid chocolates completely
- Fake imitations of Ferrero Rocher can hurt the brand image
The threats in the SWOT Analysis of Ferrero Rocher are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Ferrero Rocher SWOT analysis.
Continue reading more about the brand/company.
About Ferrero Rocher
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ferrero Rocher Overview | |
|---|---|
| Parent Company |
Ferrero |
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Share something special |
| USP |
Ferrero Rocher is whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate |
| Ferrero Rocher STP | |
| Segmentation |
People looking to have high quality premium chocolate |
| Target Market |
All age groups upper-middle and upper class people |
| Positioning |
Ferrero Rocher is the premium chocolate brand used for the perfect gift |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Ferrero Rocher. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
