Ferrero Rocher SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 21646

SWOT Analysis of Ferrero Rocher with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrero Rocher

Parent Company





Food & Beverages

Tagline/ Slogan

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Ferrero Rocher is whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate

Ferrero Rocher STP


People looking to have high quality premium chocolate

Target Group

All age groups upper-middle and upper class people


Ferrero Rocher is the premium chocolate brand used for the perfect gift

Ferrero Rocher SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ferrero Rocher :

1. Ferrero Rocher gives great taste and is a high quality product

2. Excellent brand name & high brand loyalty of Ferrero Rocher chocolates

3. Good product packaging makes the brand standout

4. Highly regarded as a global chocolate brand

5. Ferrero Rocher is available at leading stores, supermarkets etc

6. The company produces more than 20 million chocolates a day

7. More than 3 billion Ferrero Rocher chocolates are sold per annum across 40 countries

8. Excellent advertising & brand presence after marketing activities


1. Extremely immense competition means limited market share growth for Ferrero Rocher

2. Being a chocolate brand, it is avoided by health conscious people


1.Tap growing cities and retail chains can be a huge boon for Ferrero Rocher

2.Have more variety and smaller gift packages

3.Ferrero Rocher can tie-up with leading hotel chains, restaurants etc


1.Other competing chocolate brands can reduce Ferrero Rocher's market share

2.Calorie conscious people who avoid chocolates completely

3.Fake imitations of Ferrero Rocher can hurt the brand image

Ferrero Rocher Competition


Below are the 4 main Ferrero Rocher competitors :





The brandguide table above concludes the Ferrero Rocher SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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