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Ferrero Rocher SWOT Analysis

Here is a detailed SWOT analysis of Ferrero Rocher covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Ferrero Rocher Strengths

  1. Ferrero Rocher gives great taste and is a high quality product
  2. Excellent brand name & high brand loyalty of Ferrero Rocher chocolates
  3. Good product packaging makes the brand standout
  4. Highly regarded as a global chocolate brand
  5.  Ferrero Rocher is available at leading stores, supermarkets etc
  6. The company produces more than 20 million chocolates a day
  7. More than 3 billion Ferrero Rocher chocolates are sold per annum across 40 countries
  8. Excellent advertising & brand presence after marketing activities

Above are the strengths in the SWOT Analysis of Ferrero Rocher. The strengths of Ferrero Rocher looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ferrero Rocher Weaknesses

  1. Extremely immense competition means limited market share growth for Ferrero Rocher
  2. Being a chocolate brand, it is avoided by health conscious people

These were the weaknesses in the Ferrero Rocher SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ferrero Rocher Opportunities

  1. Tap growing cities and retail chains can be a huge boon for Ferrero Rocher
  2. Have more variety and smaller gift packages
  3. Ferrero Rocher can tie-up with leading hotel chains, restaurants etc

Above we covered the opportunities in Ferrero Rocher SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ferrero Rocher Threats

  1. Other competing chocolate brands can reduce Ferrero Rocher's market share
  2. Calorie conscious people who avoid chocolates completely
  3. Fake imitations of Ferrero Rocher can hurt the brand image

The threats in the SWOT Analysis of Ferrero Rocher are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ferrero Rocher SWOT analysis.

About Ferrero Rocher

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ferrero Rocher Overview
Parent Company

Ferrero

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Share something special

USP

Ferrero Rocher is whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate

Ferrero Rocher STP
Segmentation

People looking to have high quality premium chocolate

Target Market

All age groups upper-middle and upper class people

Positioning

Ferrero Rocher is the premium chocolate brand used for the perfect gift


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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