Ferrero Rocher SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Ferrero Rocher SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ferrero Rocher, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferrero Rocher to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ferrero Rocher is one of the leading brands in the food & beverages sector.

The article below lists the Ferrero Rocher SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ferrero Rocher SWOT Analysis:

SWOT Analysis of Ferrero Rocher

For Ferrero Rocher, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ferrero Rocher Strengths

The strengths of Ferrero Rocher looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ferrero Rocher :

1. Ferrero Rocher gives great taste and is a high quality product

2. Excellent brand name & high brand loyalty of Ferrero Rocher chocolates

3. Good product packaging makes the brand standout

4. Highly regarded as a global chocolate brand

5. Ferrero Rocher is available at leading stores, supermarkets etc

6. The company produces more than 20 million chocolates a day

7. More than 3 billion Ferrero Rocher chocolates are sold per annum across 40 countries

8. Excellent advertising & brand presence after marketing activities

Ferrero Rocher Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ferrero Rocher SWOT Analysis:

1. Extremely immense competition means limited market share growth for Ferrero Rocher

2. Being a chocolate brand, it is avoided by health conscious people

Ferrero Rocher Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ferrero Rocher SWOT Analysis:

1.Tap growing cities and retail chains can be a huge boon for Ferrero Rocher

2.Have more variety and smaller gift packages

3.Ferrero Rocher can tie-up with leading hotel chains, restaurants etc

Ferrero Rocher Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ferrero Rocher are as mentioned:

1.Other competing chocolate brands can reduce Ferrero Rocher's market share

2.Calorie conscious people who avoid chocolates completely

3.Fake imitations of Ferrero Rocher can hurt the brand image

Ferrero Rocher Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ferrero Rocher:





Hence this concludes the Ferrero Rocher SWOT analysis.

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About Ferrero Rocher

Ferrero Rocher Overview
Parent Company





Food & Beverages

Tagline/ Slogan

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Ferrero Rocher is whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate

Ferrero Rocher STP

People looking to have high quality premium chocolate

Target Market

All age groups upper-middle and upper class people


Ferrero Rocher is the premium chocolate brand used for the perfect gift

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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