Ferrero Rocher SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ferrero Rocher analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ferrero Rocher SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferrero Rocher to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ferrero Rocher is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ferrero Rocher competitors and includes Ferrero Rocher target market, segmentation, positioning & Unique Selling Proposition (USP).

Ferrero Rocher SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ferrero Rocher Brand Analysis
Parent Company

Ferrero

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Share something special

USP

Ferrero Rocher is whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate

Ferrero Rocher STP
Ferrero Rocher Segmentation

People looking to have high quality premium chocolate

Ferrero Rocher Target Market

All age groups upper-middle and upper class people

Ferrero Rocher Positioning

Ferrero Rocher is the premium chocolate brand used for the perfect gift

Ferrero Rocher SWOT Analysis
Ferrero Rocher Strengths

Below are the Strengths in the SWOT Analysis of Ferrero Rocher:

1. Ferrero Rocher gives great taste and is a high quality product

2. Excellent brand name & high brand loyalty of Ferrero Rocher chocolates

3. Good product packaging makes the brand standout

4. Highly regarded as a global chocolate brand

5. Ferrero Rocher is available at leading stores, supermarkets etc

6. The company produces more than 20 million chocolates a day

7. More than 3 billion Ferrero Rocher chocolates are sold per annum across 40 countries

8. Excellent advertising & brand presence after marketing activities

Ferrero Rocher Weaknesses

Here are the weaknesses in the Ferrero Rocher SWOT Analysis:

1. Extremely immense competition means limited market share growth for Ferrero Rocher

2. Being a chocolate brand, it is avoided by health conscious people

Ferrero Rocher Opportunities

Following are the Opportunities in Ferrero Rocher SWOT Analysis:

1.Tap growing cities and retail chains can be a huge boon for Ferrero Rocher

2.Have more variety and smaller gift packages

3.Ferrero Rocher can tie-up with leading hotel chains, restaurants etc

Ferrero Rocher Threats

The threats in the SWOT Analysis of Ferrero Rocher are as mentioned:

1.Other competing chocolate brands can reduce Ferrero Rocher's market share

2.Calorie conscious people who avoid chocolates completely

3.Fake imitations of Ferrero Rocher can hurt the brand image

Ferrero Rocher Competition
Competitors

Below are the top 4 Ferrero Rocher competitors:

1.Toblerone

2.Ghirardelli

3.Lindt

4.Cadbury


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ferrero Rocher. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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