WhatsApp SWOT Analysis, USP & Competitors

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SWOT Analysis of WhatsApp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Mobile & Web Application - Cross Platform Social media messenger


Media & Entertainment

Tagline/ Slogan

Simple. Personal. Real Time Messaging.


Simplicity & User Friendly



All internet users (Smartphone as well as web)

Target Group

Customers who need personalized messenger application (Relatively younger segment)


Simple, user friendly & Personal (Ad free as well)

SWOT Analysis


1. Top of the mind app among customers

2. High awareness and huge customer base

3. Due to network effect - Customer base keeps increasing

High brand equity(also due to Facebook)

4. Ad free and hence higher customer satisfaction

5. Customers are loyal with over 700 million active users

6. Available in all platforms

7. Has been enjoying early mover advantage

8. Bug free compared to its competitors (Works smoothly without any problems)

9. WhatsApp Inc was acquired by Facebook in 2014 for approx. US$19 billion


1. Certain improvements need to be done in product development

2. Fear among users that data might get leaked due to cloud


1. Increasing internet penetration especially in developing countries

2. Increasing smartphone users

3. Technological development


1. Intense competition from similar apps

2. Similar applications are available for free

3. Not a differentiated product. Substitutes are available



1. Viber

2. WeChat

3. Line

4. Skype

5. Telegram

6. Facebook messenger

The table above concludes the WhatsApp SWOT analysis along with its marketing and brand parameters.


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