WhatsApp SWOT Analysis, Competitors & USP

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SWOT Analysis of WhatsApp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WhatsApp

Parent Company

Facebook

Category

Mobile & Web Application - Cross Platform Social media messenger

Sector

IT & Technology

Tagline/ Slogan

Simple. Personal. Real Time Messaging.

USP

WhatsApp offers simplicity & user friendly platform for private chats

WhatsApp STP

Segment

All internet users (Smartphone as well as web)

Target Group

Customers who need personalized messenger application (Relatively younger segment)

Positioning

WhatsApp is a simple, user friendly & personal social media app

WhatsApp SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of WhatsApp :

1. WhatsApp is a top of the mind app among customers worldwide for personal & private chats

2. WhatsApp has a very high awareness and extremely high user engagement

3. With increase in telecom services, the app has had a cascading effect in terms of installations

4. Ad free service and hence higher customer satisfaction

5. WhatsApp has a strong loyal customer base of over 1.5 billion users worldwide

6. Available in all major smartphone platforms like iOS, Android etc

7. WhatsApp has been enjoying early mover advantage in the chatting platform

8. Bug free compared to its competitors (Works smoothly without any problems)

9. WhatsApp Inc was acquired by Facebook in 2014 for approx. US$19 billion

10. The brand has very high penetration in India, Brazil, UK & other parts of Europe

11. WhatsApp also plans to launch application for small businesses & enterprise level solutions

Weaknesses

1. Vulnerability of encryption, promotion of hatred etc have all been linked to WhatsApp

2. Fear among users that data might get leaked due to cloud

Opportunities

1. Increasing internet penetration especially in developing countries can be leveraged by WhatsApp

2. Increasing smartphone users would help in keeping customers engaged 

3. Technological development & better services can help WhatsApp reach to a wider audience

4. Ensuring better security & privacy of user data, and controlling viral outbursts can help improve its image

Threats

1. Intense competition from similar apps can hurt WhatsApp's user engagement

2. Similar applications are also available for free

3. Strict actions by governments can be a threat for WhatsApp & its operations

WhatsApp Competition

Competitors

Below are the 9 main WhatsApp competitors :

1. Viber

2. WeChat

3. Line

4. Skype

5. Telegram

6. Facebook

7. Instagram

8. Snapchat

9. Twitter


The brandguide table above concludes the WhatsApp SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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