WhatsApp SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of WhatsApp analyses the brand/company with its strengths, weaknesses, opportunities & threats. In WhatsApp SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WhatsApp to benchmark its business & performance as compared to the competitors and industry. WhatsApp is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top WhatsApp competitors and includes WhatsApp target market, segmentation, positioning & Unique Selling Proposition (USP).

WhatsApp SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
WhatsApp Brand Analysis
Parent Company



Mobile & Web Application - Cross Platform Social media messenger


IT & Technology

Tagline/ Slogan

Simple. Personal. Real Time Messaging.


WhatsApp offers simplicity & user friendly platform for private chats

WhatsApp STP
WhatsApp Segmentation

All internet users (Smartphone as well as web)

WhatsApp Target Market

Customers who need personalized messenger application (Relatively younger segment)

WhatsApp Positioning

WhatsApp is a simple, user friendly & personal social media app

WhatsApp SWOT Analysis
WhatsApp Strengths

Below are the Strengths in the SWOT Analysis of WhatsApp:

1. WhatsApp is a top of the mind app among customers worldwide for personal & private chats

2. WhatsApp has a very high awareness and extremely high user engagement

3. With increase in telecom services, the app has had a cascading effect in terms of installations

4. Ad free service and hence higher customer satisfaction

5. WhatsApp has a strong loyal customer base of over 1.5 billion users worldwide

6. Available in all major smartphone platforms like iOS, Android etc

7. WhatsApp has been enjoying early mover advantage in the chatting platform

8. Bug free compared to its competitors (Works smoothly without any problems)

9. WhatsApp Inc was acquired by Facebook in 2014 for approx. US$19 billion

10. The brand has very high penetration in India, Brazil, UK & other parts of Europe

11. WhatsApp also plans to launch application for small businesses & enterprise level solutions

WhatsApp Weaknesses

Here are the weaknesses in the WhatsApp SWOT Analysis:

1. Vulnerability of encryption, promotion of hatred etc have all been linked to WhatsApp

2. Fear among users that data might get leaked due to cloud

WhatsApp Opportunities

Following are the Opportunities in WhatsApp SWOT Analysis:

1. Increasing internet penetration especially in developing countries can be leveraged by WhatsApp

2. Increasing smartphone users would help in keeping customers engaged 

3. Technological development & better services can help WhatsApp reach to a wider audience

4. Ensuring better security & privacy of user data, and controlling viral outbursts can help improve its image

WhatsApp Threats

The threats in the SWOT Analysis of WhatsApp are as mentioned:

1. Intense competition from similar apps can hurt WhatsApp's user engagement

2. Similar applications are also available for free

3. Strict actions by governments can be a threat for WhatsApp & its operations

WhatsApp Competition

Below are the top 9 WhatsApp competitors:

1. Viber

2. WeChat

3. Line

4. Skype

5. Telegram

6. Facebook

7. Instagram

8. Snapchat

9. Twitter

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WhatsApp. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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