Skype SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Skype analyses the brand by its strengths, weaknesses, opportunities & threats. In Skype SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Skype to benchmark its business & performance as compared to the competitors. Skype is one of the leading brands in the IT & Technology sector.

The table below lists the Skype SWOT (Strengths, Weaknesses, Opportunities, Threats), top Skype competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Skype SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Skype Brand Analysis
Parent Company





IT & Technology

Tagline/ Slogan

The whole world can talk for free


Skype offers high quality Voice over Internet Protocol (VoIP) service

Skype STP

Customers who need Voice over Internet Protocol (VoIP) application (Relatively younger segment)

Target Group

All Smartphone Users


Skype keeps the world talking. Call, message and share whatever you want for free

SWOT Analysis of Skype
Skype Strengths

Below are the Strengths in the SWOT Analysis of Skype:

1. Skype’s text, voice and video make it simple to share experiences with the people

2. Skype offer clear and high quality calling services including multiple channel video calls

3. High awareness of the brand as it is a top of the mind product

4. Skype is present almost everywhere with almost 40 language support

5. It can leverage the strengths of its parent company Microsoft

6. Skype has a large customer base with more than 600 Million users

7. It is a market leader in Voice over Internet Protocol service (VoIP)

8. High revenue and strong backing of parent company

9. Skype has been used effectively for international calling having a strong business share

Skype Weaknesses

Here are the weaknesses in the Skype SWOT Analysis:

1. Intense competition means limited market share growth for Skype

2. Many similar apps gives people more choices & limited brand loyalty

Skype Opportunities

Following are the Opportunities in Skype SWOT Analysis:

1. Rapid technological development can be tapped by Skype as a potential area

2. It has an opportunity to expand to new services globally

3. Increasing internet penetration and number of smartphone users

Skype Threats

The threats in the SWOT Analysis of Skype are as mentioned:

1. Voice Over Internet Protocol is restricted in some countries

2. Intense Competition from other similar apps & social media platforms can affect Skype's business

3. Quality & bandwidth is often not same in all the countries

4. Product substitution can lead to decline in users

Skype Competition
Skype Competitors

Below are the top 9 competitors of Skype:

1. Viber

2. WeChat

3. Line

4. Whatsapp

5. Telegram

6. Facebook

7. Instagram

8. Snapchat

9. Twitter

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Skype. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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