Skype SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Skype is one of the leading brands in the IT & Technology sector. Skype SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Skype:

Skype Strengths

  1. Skype’s text, voice and video make it simple to share experiences with the people
  2. Skype offer clear and high quality calling services including multiple channel video calls
  3. High awareness of the brand as it is a top of the mind product
  4. Skype is present almost everywhere with almost 40 language support
  5. It can leverage the strengths of its parent company Microsoft
  6. Skype has a large customer base with more than 600 Million users
  7. It is a market leader in Voice over Internet Protocol service (VoIP)
  8. High revenue and strong backing of parent company
  9.  Skype has been used effectively for international calling having a strong business share

Above are the strengths in the SWOT Analysis of Skype. The strengths of Skype looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Skype Weaknesses

  1. Intense competition means limited market share growth for Skype
  2. Many similar apps gives people more choices & limited brand loyalty

These were the weaknesses in the Skype SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Skype Opportunities

  1. Rapid technological development can be tapped by Skype as a potential area
  2. It has an opportunity to expand to new services globally
  3. Increasing internet penetration and number of smartphone users

Above we covered the opportunities in Skype SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Skype Threats

  1. Voice Over Internet Protocol is restricted in some countries
  2. Intense Competition from other similar apps & social media platforms can affect Skype's business
  3. Quality & bandwidth is often not same in all the countries
  4. Product substitution can lead to decline in users

The threats in the SWOT Analysis of Skype are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Skype SWOT analysis.

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About Skype

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Skype Overview
Parent Company





IT & Technology

Tagline/ Slogan

The whole world can talk for free


Skype offers high quality Voice over Internet Protocol (VoIP) service

Skype STP

Customers who need Voice over Internet Protocol (VoIP) application (Relatively younger segment)

Target Market

All Smartphone Users


Skype keeps the world talking. Call, message and share whatever you want for free

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Skype. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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