Published in IT & Technology category by MBA Skool Team
Skype is one of the leading brands in the IT & Technology sector. Skype SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Skype:
Skype’s text, voice and video make it simple to share experiences with the people
Skype offer clear and high quality calling services including multiple channel video calls
High awareness of the brand as it is a top of the mind product
Skype is present almost everywhere with almost 40 language support
It can leverage the strengths of its parent company Microsoft
Skype has a large customer base with more than 600 Million users
It is a market leader in Voice over Internet Protocol service (VoIP)
High revenue and strong backing of parent company
Skype has been used effectively for international calling having a strong business share
Above are the strengths in the SWOT Analysis of Skype. The strengths of Skype looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth for Skype
Many similar apps gives people more choices & limited brand loyalty
These were the weaknesses in the Skype SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Skype offers high quality Voice over Internet Protocol (VoIP) service
Customers who need Voice over Internet Protocol (VoIP) application (Relatively younger segment)
All Smartphone Users
Skype keeps the world talking. Call, message and share whatever you want for free
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