Salesforce.com SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Salesforce.com analyses the brand by its strengths, weaknesses, opportunities & threats. In Salesforce.com SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Salesforce.com to benchmark its business & performance as compared to the competitors. Salesforce.com is one of the leading brands in the IT & Technology sector.

The table below lists the Salesforce.com SWOT (Strengths, Weaknesses, Opportunities, Threats), top Salesforce.com competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Salesforce.com SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sales force.com

Parent Company

Sales force.com

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

Success on Demand; Salesforce.com – Success. Not Software

USP

Company is best known for its CRM products and Cloud Platform

Salesforce.com STP
Segment

Enterprises Seeking Ondemand CRM product and Cloud services

Target Group

Big and Medium enterprises

Positioning

Number one in Ondemand CRM

SWOT Analysis of Salesforce.com
Salesforce.com Strengths

Below are the Strengths in the SWOT Analysis of Salesforce.com:

1. Leadership in OnDemand Cloud Hosted CRM

2. Strong customer base more than 1 million around the world.

3. Increasing focus on research and development capabilities

4. Cloud computing services are gaining importance.

5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606.

Salesforce.com Weaknesses

Here are the weaknesses in the Salesforce.com SWOT Analysis:

1. High concentration of customer base
2. Strong competition

Salesforce.com Opportunities

Following are the Opportunities in Salesforce.com SWOT Analysis:

1. Strategic Acquisition like InStranet
2. Alliance with google.com
3. Growing on-Demand market for CRM software

Salesforce.com Threats

The threats in the SWOT Analysis of Salesforce.com are as mentioned:

1. Economic slowdown in US, which is major customer base region
2. Data privacy and Hacking issues

3. Regulatory Issues like data should be on shores

Salesforce.com Competition
Salesforce.com Competitors

Below are the top 4 competitors of Salesforce.com:

1. Oracle's Siebel CRM

2. SAP

3. Sage Group

4. Microsoft Dynamic CRM


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Salesforce.com. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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