SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020 SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. is one of the leading brands in the IT & Technology sector. The article below lists the SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below: Strengths

The strengths of looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of :

1. Leadership in OnDemand Cloud Hosted CRM

2. Strong customer base more than 1 million around the world.

3. Increasing focus on research and development capabilities

4. Cloud computing services are gaining importance.

5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606. Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the SWOT Analysis:

1. High concentration of customer base
2. Strong competition Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in SWOT Analysis:

1. Strategic Acquisition like InStranet
2. Alliance with
3. Growing on-Demand market for CRM software Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of are as mentioned:

1. Economic slowdown in US, which is major customer base region
2. Data privacy and Hacking issues

3. Regulatory Issues like data should be on shores

Read Similar SWOT analysis

Hence this concludes the SWOT analysis.

Continue reading more about the brand/company.



Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Success on Demand; – Success. Not Software


Company is best known for its CRM products and Cloud Platform STP

Enterprises Seeking Ondemand CRM product and Cloud services

Target Market

Big and Medium enterprises


Number one in Ondemand CRM

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin