SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of analyses the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like to benchmark its business & performance as compared to the competitors. is one of the leading brands in the IT & Technology sector.

The article below lists the SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SWOT Analysis:

SWOT Analysis of

For, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Strengths

The strengths of looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of :

1. Leadership in OnDemand Cloud Hosted CRM

2. Strong customer base more than 1 million around the world.

3. Increasing focus on research and development capabilities

4. Cloud computing services are gaining importance.

5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606. Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SWOT Analysis:

1. High concentration of customer base
2. Strong competition Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SWOT Analysis:

1. Strategic Acquisition like InStranet
2. Alliance with
3. Growing on-Demand market for CRM software Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of are as mentioned:

1. Economic slowdown in US, which is major customer base region
2. Data privacy and Hacking issues

3. Regulatory Issues like data should be on shores Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of

1. Oracle's Siebel CRM

2. SAP

3. Sage Group

4. Microsoft Dynamic CRM

Hence this concludes the SWOT analysis.

Continue reading more about the brand/company.



Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Success on Demand; – Success. Not Software


Company is best known for its CRM products and Cloud Platform STP

Enterprises Seeking Ondemand CRM product and Cloud services

Target Market

Big and Medium enterprises


Number one in Ondemand CRM

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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