Salesforce.com SWOT Analysis, Competitors & USP
SWOT analysis of Salesforce.com analyses the brand by its strengths, weaknesses, opportunities & threats. In Salesforce.com SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Salesforce.com to benchmark its business & performance as compared to the competitors. Salesforce.com is one of the leading brands in the IT & Technology sector.
The table below lists the Salesforce.com SWOT (Strengths, Weaknesses, Opportunities, Threats), top Salesforce.com competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Sales force.com | |
| Parent Company |
Sales force.com |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Success on Demand; Salesforce.com – Success. Not Software |
| USP |
Company is best known for its CRM products and Cloud Platform |
| Salesforce.com STP | |
| Segment |
Enterprises Seeking Ondemand CRM product and Cloud services |
| Target Group |
Big and Medium enterprises |
| Positioning |
Number one in Ondemand CRM |
| SWOT Analysis of Salesforce.com | |
| Salesforce.com Strengths |
Below are the Strengths in the SWOT Analysis of Salesforce.com: 1. Leadership in OnDemand Cloud Hosted CRM 2. Strong customer base more than 1 million around the world. 3. Increasing focus on research and development capabilities 4. Cloud computing services are gaining importance. 5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606. |
| Salesforce.com Weaknesses |
Here are the weaknesses in the Salesforce.com SWOT Analysis: 1. High concentration of customer base |
| Salesforce.com Opportunities |
Following are the Opportunities in Salesforce.com SWOT Analysis: 1. Strategic Acquisition like InStranet |
| Salesforce.com Threats |
The threats in the SWOT Analysis of Salesforce.com are as mentioned: 1. Economic slowdown in US, which is major customer base region 3. Regulatory Issues like data should be on shores |
| Salesforce.com Competition | |
| Salesforce.com Competitors |
Below are the top 4 competitors of Salesforce.com: 1. Oracle's Siebel CRM 2. SAP 3. Sage Group 4. Microsoft Dynamic CRM |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Salesforce.com. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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