SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 13213

SWOT Analysis of with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



IT programming and services


IT and Technology

Tagline/ Slogan

Success on Demand; – Success. Not Software


Company is best known for its CRM products and Cloud Platform



Enterprises Seeking Ondemand CRM product and Cloud services

Target Group

Big and Medium enterprises


Number one in Ondemand CRM

SWOT Analysis


1. Leadership in OnDemand Cloud Hosted CRM

2. Strong customer base more than 1 million around the world.

3. Increasing focus on research and development capabilities

4. Cloud computing services are gaining importance.

5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606.


1. High concentration of customer base
2. Strong competition


1. Strategic Acquisition like InStranet
2. Alliance with
3. Growing on-Demand market for CRM software


1. Economic slowdown in US, which is major customer base region
2. Data privacy and Hacking issues

3. Regulatory Issues like data should be on shores



1. Oracle's Siebel CRM

2. SAP

3. Sage Group

4. Microsoft Dynamic CRM

The table above concludes the SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: