SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of analyses the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like to benchmark its business & performance as compared to the competitors. is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP). SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Success on Demand; – Success. Not Software


Company is best known for its CRM products and Cloud Platform STP

Enterprises Seeking Ondemand CRM product and Cloud services

Target Group

Big and Medium enterprises


Number one in Ondemand CRM

SWOT Analysis of Strengths

Below are the Strengths in the SWOT Analysis of

1. Leadership in OnDemand Cloud Hosted CRM

2. Strong customer base more than 1 million around the world.

3. Increasing focus on research and development capabilities

4. Cloud computing services are gaining importance.

5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606. Weaknesses

Here are the weaknesses in the SWOT Analysis:

1. High concentration of customer base
2. Strong competition Opportunities

Following are the Opportunities in SWOT Analysis:

1. Strategic Acquisition like InStranet
2. Alliance with
3. Growing on-Demand market for CRM software Threats

The threats in the SWOT Analysis of are as mentioned:

1. Economic slowdown in US, which is major customer base region
2. Data privacy and Hacking issues

3. Regulatory Issues like data should be on shores Competition Competitors

Below are the top 4 competitors of

1. Oracle's Siebel CRM

2. SAP

3. Sage Group

4. Microsoft Dynamic CRM

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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