Salesforce.com SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Salesforce.com analyses the brand by its strengths, weaknesses, opportunities & threats. In Salesforce.com SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Salesforce.com to benchmark its business & performance as compared to the competitors. Salesforce.com is one of the leading brands in the IT & Technology sector.

The article below lists the Salesforce.com SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Salesforce.com SWOT Analysis:

SWOT Analysis of Salesforce.com

For Salesforce.com, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Salesforce.com Strengths

The strengths of Salesforce.com looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Salesforce.com :

1. Leadership in OnDemand Cloud Hosted CRM

2. Strong customer base more than 1 million around the world.

3. Increasing focus on research and development capabilities

4. Cloud computing services are gaining importance.

5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606.

Salesforce.com Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Salesforce.com SWOT Analysis:

1. High concentration of customer base
2. Strong competition


Salesforce.com Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Salesforce.com SWOT Analysis:

1. Strategic Acquisition like InStranet
2. Alliance with google.com
3. Growing on-Demand market for CRM software

Salesforce.com Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Salesforce.com are as mentioned:

1. Economic slowdown in US, which is major customer base region
2. Data privacy and Hacking issues

3. Regulatory Issues like data should be on shores


Salesforce.com Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Salesforce.com:

1. Oracle's Siebel CRM

2. SAP

3. Sage Group

4. Microsoft Dynamic CRM

Hence this concludes the Salesforce.com SWOT analysis.

Continue reading more about the brand/company.

About Salesforce.com

Sales force.com

Parent Company

Sales force.com

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

Success on Demand; Salesforce.com – Success. Not Software

USP

Company is best known for its CRM products and Cloud Platform

Salesforce.com STP
Segmentation

Enterprises Seeking Ondemand CRM product and Cloud services

Target Market

Big and Medium enterprises

Positioning

Number one in Ondemand CRM


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Salesforce.com. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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