Salesforce.com SWOT Analysis
Salesforce.com SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Salesforce.com, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Salesforce.com is one of the leading brands in the IT & Technology sector. The article below lists the Salesforce.com SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Salesforce.com Strengths
The strengths of Salesforce.com looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Salesforce.com :
1. Leadership in OnDemand Cloud Hosted CRM
2. Strong customer base more than 1 million around the world.
3. Increasing focus on research and development capabilities
4. Cloud computing services are gaining importance.
5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606.
Salesforce.com Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Salesforce.com SWOT Analysis:
1. High concentration of customer base
2. Strong competition
Salesforce.com Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Salesforce.com SWOT Analysis:
1. Strategic Acquisition like InStranet
2. Alliance with google.com
3. Growing on-Demand market for CRM software
Salesforce.com Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Salesforce.com are as mentioned:
1. Economic slowdown in US, which is major customer base region
2. Data privacy and Hacking issues
3. Regulatory Issues like data should be on shores
Read Similar SWOT analysis
4. Microsoft Dynamic CRM
Hence this concludes the Salesforce.com SWOT analysis.
Continue reading more about the brand/company.
About Salesforce.com
|
Sales force.com | |
| Parent Company |
Sales force.com |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Success on Demand; Salesforce.com – Success. Not Software |
| USP |
Company is best known for its CRM products and Cloud Platform |
| Salesforce.com STP | |
| Segmentation |
Enterprises Seeking Ondemand CRM product and Cloud services |
| Target Market |
Big and Medium enterprises |
| Positioning |
Number one in Ondemand CRM |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Salesforce.com. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
