Bath & Body Works SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Bath & Body Works analyses the brand by its strengths, weaknesses, opportunities & threats. In Bath & Body Works SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bath & Body Works to benchmark its business & performance as compared to the competitors. Bath & Body Works is one of the leading brands in the lifestyle and retail sector.
The table below lists the Bath & Body Works SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bath & Body Works competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
High income group beauty conscious men & women, cosmopolitan customers
High quality care for the body
SWOT Analysis of Bath & Body Works
Bath & Body Works Strengths
Below are the Strengths in the SWOT Analysis of Bath & Body Works:
1. It has an annual revenue of about $3.3 billion 2. It operates about 1640 stores throughout North America and also has online store 3. Its online store sales grew by 18% in 2014 while the same store sales increased by 7%
4. It constantly tries to do innovation in its product variety 5. It has a wide variety of personal and beauty care products
6. Very strong parent company in L Brands which is financially very strong
Bath & Body Works Weaknesses
Here are the weaknesses in the Bath & Body Works SWOT Analysis:
1. It had unsuccessful promotions of natural care products 2. It has an inefficient supply chain 3. It has low market share as compared to competitors
Bath & Body Works Opportunities
Following are the Opportunities in Bath & Body Works SWOT Analysis:
1. It has a huge potential to grow its natural and ecofriendly products 2. Online expansion due to growth of ecommerce 3. Increase in demand from emerging economies
Bath & Body Works Threats
The threats in the SWOT Analysis of Bath & Body Works are as mentioned:
1. Fierce competition in personal and beauty care category 2. Sales are severely affected by the performance of the economy
Bath & Body Works Competition
Bath & Body Works Competitors
Below are the top 3 competitors of Bath & Body Works:
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