Bath & Body Works SWOT Analysis
Bath & Body Works is one of the leading brands in the lifestyle and retail sector. Bath & Body Works SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bath & Body Works:
Quick Glance:
Bath & Body Works Strengths
- It has an annual revenue of about $3.3 billion
- It operates about 1640 stores throughout North America and also has online store
- Its online store sales grew by 18% in 2014 while the same store sales increased by 7%
- It constantly tries to do innovation in its product variety
- It has a wide variety of personal and beauty care products
- Very strong parent company in L Brands which is financially very strong
Above are the strengths in the SWOT Analysis of Bath & Body Works. The strengths of Bath & Body Works looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bath & Body Works Weaknesses
- It had unsuccessful promotions of natural care products
- It has an inefficient supply chain
- It has low market share as compared to competitors
These were the weaknesses in the Bath & Body Works SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bath & Body Works Opportunities
- It has a huge potential to grow its natural and ecofriendly products
- Online expansion due to growth of ecommerce
- Increase in demand from emerging economies
Above we covered the opportunities in Bath & Body Works SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bath & Body Works Threats
- Fierce competition in personal and beauty care category
- Sales are severely affected by the performance of the economy
The threats in the SWOT Analysis of Bath & Body Works are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bath & Body Works SWOT analysis.
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About Bath & Body Works
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bath & Body Works Overview | |
|---|---|
| Parent Company |
L Brands |
| Category |
Beauty products, Cosmetics |
| Sector | |
| Tagline/ Slogan |
Straight from the heartland |
| USP |
Quality products perfect for treating oneself |
| Bath & Body Works STP | |
| Segmentation |
Urban men and women, Higher Income group |
| Target Market |
High income group beauty conscious men & women, cosmopolitan customers |
| Positioning |
High quality care for the body |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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