Bath & Body Works SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 12787

SWOT analysis of Bath & Body Works analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bath & Body Works is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bath & Body Works competitors and elaborates Bath & Body Works segmentation, targeting, positioning & USP.

Bath & Body Works SWOT, Competitors, Marketing STP & Brand analysis Table
Bath & Body Works Brand Analysis
Parent Company

L Brands

Category

Beauty products, Cosmetics

Sector

Lifestyle and Retail

Tagline/ Slogan

Straight from the heartland

USP

Quality products perfect for treating oneself

Bath & Body Works STP
Segment

Urban men and women, Higher Income group

Target Group

High income group beauty conscious men & women, cosmopolitan customers

Positioning

High quality care for the body

Bath & Body Works SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bath & Body Works. Strengths are:

1. It has an annual revenue of about $3.3 billion
2. It operates about 1640 stores throughout North America and also has online store 
3. Its online store sales grew by 18% in 2014 while the same store sales increased by 7%

4. It constantly tries to do innovation in its product variety
5. It has a wide variety of personal and beauty care products

6. Very strong parent company in L Brands which is financially very strong

Weaknesses

Here are the weaknesses in the Bath & Body Works SWOT Analysis:

1. It had unsuccessful promotions of natural care products
2. It has an inefficient supply chain
3. It has low market share as compared to competitors

Opportunities

Following are the Opportunities in Bath & Body Works SWOT Analysis:

1. It has a huge potential to grow its natural and ecofriendly products
2. Online expansion due to growth of ecommerce
3. Increase in demand from emerging economies

Threats

The threats in the SWOT Analysis of Bath & Body Works are as mentioned:

1. Fierce competition in personal and beauty care category
2. Sales are severely affected by the performance of the economy

Bath & Body Works Competition
Competitors

Below are the top 3 Bath & Body Works competitors:

1. Avon Products Inc.
2. The Body Shop
3. Procter and Gamble

The brandguide table above concludes the Bath & Body Works SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bath & Body Works. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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