Bath & Body Works SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Bath & Body Works analyses the brand by its strengths, weaknesses, opportunities & threats. In Bath & Body Works SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bath & Body Works to benchmark its business & performance as compared to the competitors. Bath & Body Works is one of the leading brands in the lifestyle and retail sector.
The table below lists the Bath & Body Works SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bath & Body Works competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Bath & Body Works SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
High income group beauty conscious men & women, cosmopolitan customers
High quality care for the body
SWOT Analysis of Bath & Body Works
Bath & Body Works Strengths
Below are the Strengths in the SWOT Analysis of Bath & Body Works:
1. It has an annual revenue of about $3.3 billion 2. It operates about 1640 stores throughout North America and also has online store 3. Its online store sales grew by 18% in 2014 while the same store sales increased by 7%
4. It constantly tries to do innovation in its product variety 5. It has a wide variety of personal and beauty care products
6. Very strong parent company in L Brands which is financially very strong
Bath & Body Works Weaknesses
Here are the weaknesses in the Bath & Body Works SWOT Analysis:
1. It had unsuccessful promotions of natural care products 2. It has an inefficient supply chain 3. It has low market share as compared to competitors
Bath & Body Works Opportunities
Following are the Opportunities in Bath & Body Works SWOT Analysis:
1. It has a huge potential to grow its natural and ecofriendly products 2. Online expansion due to growth of ecommerce 3. Increase in demand from emerging economies
Bath & Body Works Threats
The threats in the SWOT Analysis of Bath & Body Works are as mentioned:
1. Fierce competition in personal and beauty care category 2. Sales are severely affected by the performance of the economy
Bath & Body Works Competition
Bath & Body Works Competitors
Below are the top 3 competitors of Bath & Body Works:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bath & Body Works. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute