Bath & Body Works SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bath & Body Works analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bath & Body Works SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bath & Body Works to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bath & Body Works is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bath & Body Works competitors and includes Bath & Body Works target market, segmentation, positioning & Unique Selling Proposition (USP).

Bath & Body Works SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bath & Body Works Brand Analysis
Parent Company

L Brands

Category

Beauty products, Cosmetics

Sector

Lifestyle and Retail

Tagline/ Slogan

Straight from the heartland

USP

Quality products perfect for treating oneself

Bath & Body Works STP
Bath & Body Works Segmentation

Urban men and women, Higher Income group

Bath & Body Works Target Market

High income group beauty conscious men & women, cosmopolitan customers

Bath & Body Works Positioning

High quality care for the body

Bath & Body Works SWOT Analysis
Bath & Body Works Strengths

Below are the Strengths in the SWOT Analysis of Bath & Body Works:

1. It has an annual revenue of about $3.3 billion
2. It operates about 1640 stores throughout North America and also has online store 
3. Its online store sales grew by 18% in 2014 while the same store sales increased by 7%

4. It constantly tries to do innovation in its product variety
5. It has a wide variety of personal and beauty care products

6. Very strong parent company in L Brands which is financially very strong

Bath & Body Works Weaknesses

Here are the weaknesses in the Bath & Body Works SWOT Analysis:

1. It had unsuccessful promotions of natural care products
2. It has an inefficient supply chain
3. It has low market share as compared to competitors

Bath & Body Works Opportunities

Following are the Opportunities in Bath & Body Works SWOT Analysis:

1. It has a huge potential to grow its natural and ecofriendly products
2. Online expansion due to growth of ecommerce
3. Increase in demand from emerging economies

Bath & Body Works Threats

The threats in the SWOT Analysis of Bath & Body Works are as mentioned:

1. Fierce competition in personal and beauty care category
2. Sales are severely affected by the performance of the economy

Bath & Body Works Competition
Competitors

Below are the top 3 Bath & Body Works competitors:

1. Avon Products Inc.
2. The Body Shop
3. Procter and Gamble


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bath & Body Works. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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