Bath & Body Works SWOT Analysis
Bath & Body Works SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bath & Body Works, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Bath & Body Works is one of the leading brands in the lifestyle and retail sector. The article below lists the Bath & Body Works SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Bath & Body Works Strengths
The strengths of Bath & Body Works looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Bath & Body Works :
1. It has an annual revenue of about $3.3 billion
2. It operates about 1640 stores throughout North America and also has online store
3. Its online store sales grew by 18% in 2014 while the same store sales increased by 7%
4. It constantly tries to do innovation in its product variety
5. It has a wide variety of personal and beauty care products
6. Very strong parent company in L Brands which is financially very strong
Bath & Body Works Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Bath & Body Works SWOT Analysis:
1. It had unsuccessful promotions of natural care products
2. It has an inefficient supply chain
3. It has low market share as compared to competitors
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Bath & Body Works Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Bath & Body Works SWOT Analysis:
1. It has a huge potential to grow its natural and ecofriendly products
2. Online expansion due to growth of ecommerce
3. Increase in demand from emerging economies
Bath & Body Works Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Bath & Body Works are as mentioned:
1. Fierce competition in personal and beauty care category
2. Sales are severely affected by the performance of the economy
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Hence this concludes the Bath & Body Works SWOT analysis.
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About Bath & Body Works
| Bath & Body Works Overview | |
|---|---|
| Parent Company |
L Brands |
| Category |
Beauty products, Cosmetics |
| Sector | |
| Tagline/ Slogan |
Straight from the heartland |
| USP |
Quality products perfect for treating oneself |
| Bath & Body Works STP | |
| Segmentation |
Urban men and women, Higher Income group |
| Target Market |
High income group beauty conscious men & women, cosmopolitan customers |
| Positioning |
High quality care for the body |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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