Published in Lifestyle and Retail category by MBA Skool Team
Bath & Body Works is one of the leading brands in the lifestyle and retail sector. Bath & Body Works SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bath & Body Works:
It operates about 1640 stores throughout North America and also has online store
Its online store sales grew by 18% in 2014 while the same store sales increased by 7%
It constantly tries to do innovation in its product variety
It has a wide variety of personal and beauty care products
Very strong parent company in L Brands which is financially very strong
Above are the strengths in the SWOT Analysis of Bath & Body Works. The strengths of Bath & Body Works looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bath & Body Works Weaknesses
It had unsuccessful promotions of natural care products
It has an inefficient supply chain
It has low market share as compared to competitors
These were the weaknesses in the Bath & Body Works SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
High income group beauty conscious men & women, cosmopolitan customers
High quality care for the body
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