Published in Lifestyle and Retail category by MBA Skool Team
Estée Lauder is one of the leading brands in the lifestyle and retail sector. Estée Lauder SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Estée Lauder:
Estée Lauder is one of the world's leading cosmetics companies, having a wide portfolio of products for makeup, skincare, haircare, perfumes etc.
The brand has a strong legacy since it was found in the year 1946.
Estée Lauder has more than 50,000 employees in the organization and has an annual revenue in excess of $15 billion.
The brand has several other brands in its portfolio including La Mer, Jo Malone London, Clinique, Tom Ford Beauty etc.
Estée Lauder has a strong marketing strategy and focuses on online ads, TVCs, print media, billboards etc.
The products are widely distributed and available at all leading retail chains as well as prominent ecommerce stores.
Strategic investments and acquisitions of other cosmetic brands has enabled Estée Lauder to establish itself as a global leader in the industry.
As a part of its CSR initiatives, the company has raised millions of dollars for women healthcare and environmental protection.
Above are the strengths in the SWOT Analysis of Estée Lauder. The strengths of Estée Lauder looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Estée Lauder Weaknesses
Alleged legal cases in the past impact the brand image of a company like Estée Lauder.
Stiff competition from other leading cosmetic established brands means limited market shared growth.
These were the weaknesses in the Estée Lauder SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Estée Lauder is one of the largest cosmetics company in the world
Estée Lauder STP
Upper middle class
Affluent young & elderly demographics looking for beauty products
Estée Lauder offers high end brand in beauty & cosmetic products
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