Argos SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Argos is one of the leading brands in the lifestyle and retail sector. Argos SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Argos:

Argos Strengths

  1. Largest general-goods retailer in the UK with over 800 stores
  2. Offers online services for shopping
  3.  Owns famous brands including Elizabeth Duke (jewelry and watches), Alba, Bush, Chad Valley, etc
  4. Huge working force with more than 51,000 employees
  5. Argos reaches out to 130 million customers and 18 million UK households

Above are the strengths in the SWOT Analysis of Argos. The strengths of Argos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Argos Weaknesses

  1. A few controversies like working on Sunday, pricing in Ireland have slightly affected the brand name
  2. Extremely tough competitive market segment means limited market share
  3. Lesser presence globally as compared to some other retain chains

These were the weaknesses in the Argos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Argos Opportunities

  1. Around 25% of sales are coming from online selling. Hence it can dwell further into this segment.
  2. Reaching out markets in the growing economies

Above we covered the opportunities in Argos SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Argos Threats

  1. International expansion of other brand would increase competition
  2. Price war with other retail chains brands
  3. Change of Govt policies and regulations in the retail industry

The threats in the SWOT Analysis of Argos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Argos SWOT analysis.

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About Argos

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Argos Overview
Parent Company

Home Retail Group plc

Category

Retail Industry

Sector

Lifestyle and Retail

Tagline/ Slogan

Find it, Get it, Argos It; It's So Easy; Don't shop for it, Argos it; Helping you Live for Less

USP

To make it as easy as possible for customers to buy from the business

Argos STP
Segmentation

Online and offline buyers

Target Market

Households

Positioning

For the ones who look for purchasing Items multi channel -  in-store, can be ordered online or over the telephone


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Argos. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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