SWOT Analysis of Bata with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Bata |
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Parent Company |
Bata Shoes |
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Category |
Apparel- Footwear |
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Sector |
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Tagline/ Slogan |
India’s favorite footwear brand; Shoes for all; I love my shoes |
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USP |
Bata brand offers innovation and trust |
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Bata STP |
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Segment |
Complete Coverage of the market |
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Target Group |
People who prefer fashionable footwear |
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Positioning |
Bata is positioned as the best footwear brand |
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Bata SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bata. Strengths are: 1. Bata has a worldwide Presence in over 70 countries and production facilities in 27 countries 2. Benefit received from link to the international organization for back-office systems, product innovations and sourcing. 3. Bata showrooms are found in all the major cities, mini-metros and towns 4. Sells through over 1200 retail stores in India and 5000 stores worldwide 5. Bata company employs more than 6800 people in India and 40000 people world over and over 30,000 dealers 6. Excellent advertising and brand presence 7. Wide range of footwear including ladies sandals, heels, sports shoes, men formal shoes, trek shoes, accessories etc |
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Weaknesses |
Here are the weaknesses of Bata : 1. High cost for brand protection for Bata products 2. Intense competition in the footwear segment means limited scope to overhaul market share |
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Opportunities |
Following are the Opportunities of Bata : 1.People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size 2. Bata has an opportunity to create a separate division for tackling the rural markets in emerging nations 3. Global expansion in the premium footwear section |
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Threats |
The threats of Bata are as mentioned : 1. Intense competition from other leading footwear brands can affect Bata's margins 2. Commoditization if fashion footwear not differentiated well |
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Bata Competition |
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Competitors |
Below are the 12 main Bata competitors : 1. Nike 2. Reebok 3. New Balance 4. Converse 5. Puma 6. Fila 7. Adidas 9. Under Armour 10. Metro Shoes 11. Woodland 12. Red Tape |
The brandguide table above concludes the Bata SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Bata. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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