Published in Lifestyle and Retail category by MBA Skool Team
Bata is one of the leading brands in the lifestyle and retail sector. Bata SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bata:
Bata has a worldwide Presence in over 70 countries and production facilities in 27 countries
Benefit received from link to the international organization for back-office systems, product innovations and sourcing.
Bata showrooms are found in all the major cities, mini-metros and towns
Sells through over 1200 retail stores in India and 5000 stores worldwide
Bata company employs more than 6800 people in India and 40000 people world over and over 30,000 dealers
Excellent advertising and brand presence
Wide range of footwear including ladies sandals, heels, sports shoes, men formal shoes, trek shoes, accessories etc
Above are the strengths in the SWOT Analysis of Bata. The strengths of Bata looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High cost for brand protection for Bata products
Intense competition in the footwear segment means limited scope to overhaul market share
These were the weaknesses in the Bata SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
India’s favorite footwear brand; Shoes for all; I love my shoes
Bata brand offers innovation and trust
Complete Coverage of the market
People who prefer fashionable footwear
Bata is positioned as the best footwear brand
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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