Bata SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bata analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bata SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bata to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bata is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bata competitors and includes Bata target market, segmentation, positioning & Unique Selling Proposition (USP).

Bata SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bata Brand Analysis
Parent Company

Bata Shoes


Apparel- Footwear


Lifestyle and Retail

Tagline/ Slogan

India’s favorite footwear brand; Shoes for all; I love my shoes


Bata brand offers innovation and trust

Bata STP
Bata Segmentation

Complete Coverage of the market

Bata Target Market

People who prefer fashionable footwear

Bata Positioning

Bata is positioned as the best footwear brand

Bata SWOT Analysis
Bata Strengths

Below are the Strengths in the SWOT Analysis of Bata:

1. Bata has a worldwide Presence in over 70 countries and production facilities in 27 countries

2. Benefit received from link to the international organization for back-office systems, product innovations and sourcing.

3. Bata showrooms are found in all the major cities, mini-metros and towns

4. Sells through over 1200 retail stores in India and 5000 stores worldwide

5. Bata company employs more than 6800 people in India and 40000 people world over and over 30,000 dealers

6. Excellent advertising and brand presence

7. Wide range of footwear including ladies sandals, heels, sports shoes, men formal shoes, trek shoes, accessories etc

Bata Weaknesses

Here are the weaknesses in the Bata SWOT Analysis:

1. High cost for brand protection for Bata products

2. Intense competition in the footwear segment means limited scope to overhaul market share

Bata Opportunities

Following are the Opportunities in Bata SWOT Analysis:

1.People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size

2. Bata has an opportunity to create a separate division for tackling the rural markets in emerging nations

3. Global expansion in the premium footwear section

Bata Threats

The threats in the SWOT Analysis of Bata are as mentioned:

1. Intense competition from other leading footwear brands can affect Bata's margins

2. Commoditization if fashion footwear not differentiated well

Bata Competition

Below are the top 12 Bata competitors:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Adidas

8. Liberty Shoes

9. Under Armour

10. Metro Shoes

11. Woodland

12. Red Tape

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bata. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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