Bata SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 23603

SWOT Analysis of Bata with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Bata Shoes


Apparel- Footwear


Lifestyle and Retail

Tagline/ Slogan

India’s favorite footwear brand; Shoes for all; I love my shoes


Bata brand offers innovation and trust

Bata STP


Complete Coverage of the market

Target Group

People who prefer fashionable footwear


Bata is positioned as the best footwear brand

Bata SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bata :

1. Bata has a worldwide Presence in over 70 countries and production facilities in 27 countries

2. Benefit received from link to the international organization for back-office systems, product innovations and sourcing.

3. Bata showrooms are found in all the major cities, mini-metros and towns

4. Sells through over 1200 retail stores in India and 5000 stores worldwide

5. Bata company employs more than 6800 people in India and 40000 people world over and over 30,000 dealers

6. Excellent advertising and brand presence

7. Wide range of footwear including ladies sandals, heels, sports shoes, men formal shoes, trek shoes, accessories etc


1. High cost for brand protection for Bata products

2. Intense competition in the footwear segment means limited scope to overhaul market share


1.People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size

2. Bata has an opportunity to create a separate division for tackling the rural markets in emerging nations

3. Global expansion in the premium footwear section


1. Intense competition from other leading footwear brands can affect Bata's margins

2. Commoditization if fashion footwear not differentiated well

Bata Competition


Below are the 12 main Bata competitors :

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Adidas

8. Liberty Shoes

9. Under Armour

10. Metro Shoes

11. Woodland

12. Red Tape

The brandguide table above concludes the Bata SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Bata. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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