Woodland SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 10669

SWOT Analysis of Woodland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Aero Group


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

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Woodland is a specialist in outdoor & trek footwear

Woodland STP


Outdoor & trek footwear & accessories

Target Group

People who want the best for their adventurous  outdoor side


Woodland is an eco-friendly & sturdy outdoor brand for shoes & accessories

Woodland SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Woodland :

1. Woodland has a strong differentiator of being an outdoor and adventure brand

2. Focus on Innovation with newer sturdier products

3. Excellent advertising and brand building of Woodland producrs through print ads and TVCs

4. 350 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries

5. Production facilities in 10 countries

6. Offers a wide variety of shoes, jackets, gloves, apparel, accessories etc


1. Limited penetration of Woodland globally and mainly serves the urban market in South Asia

2. Perceived premium pricing which stops people from entering stores


1. More global penetration as an adventure footwear brand can boost Woodland's business

2. To be known as an outdoor needs fashion specialist

3. Tie-ups with adventure companies and fashion houses


1. Established global brands offering the outdoor footwear

2. Cheaper substitutes for the premium brand can hurt the business of Woodland

3. Threat from fake/cheaper imitations

Woodland Competition


Below are the 9 main Woodland competitors :

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

9. Under Armour

10. Adidas

The brandguide table above concludes the Woodland SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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