Published in Lifestyle and Retail category by MBA Skool Team
Woodland is one of the leading brands in the lifestyle and retail sector. Woodland SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Woodland:
Woodland has a strong differentiator of being an outdoor and adventure brand
Focus on Innovation with newer sturdier products
Excellent advertising and brand building of Woodland producrs through print ads and TVCs
0 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries
Production facilities in 10 countries
Offers a wide variety of shoes, jackets, gloves, apparel, accessories etc
Above are the strengths in the SWOT Analysis of Woodland. The strengths of Woodland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited penetration of Woodland globally and mainly serves the urban market in South Asia
Perceived premium pricing which stops people from entering stores
These were the weaknesses in the Woodland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Woodland is a specialist in outdoor & trek footwear
Outdoor & trek footwear & accessories
People who want the best for their adventurous outdoor side
Woodland is an eco-friendly & sturdy outdoor brand for shoes & accessories
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