Woodland SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Woodland analyses the brand by its strengths, weaknesses, opportunities & threats. In Woodland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Woodland to benchmark its business & performance as compared to the competitors. Woodland is one of the leading brands in the lifestyle and retail sector.

The table below lists the Woodland SWOT (Strengths, Weaknesses, Opportunities, Threats), top Woodland competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Woodland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Woodland Brand Analysis
Parent Company

Aero Group


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Explore More


Woodland is a specialist in outdoor & trek footwear

Woodland STP

Outdoor & trek footwear & accessories

Target Group

People who want the best for their adventurous  outdoor side


Woodland is an eco-friendly & sturdy outdoor brand for shoes & accessories

SWOT Analysis of Woodland
Woodland Strengths

Below are the Strengths in the SWOT Analysis of Woodland:

1. Woodland has a strong differentiator of being an outdoor and adventure brand

2. Focus on Innovation with newer sturdier products

3. Excellent advertising and brand building of Woodland producrs through print ads and TVCs

4. 350 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries

5. Production facilities in 10 countries

6. Offers a wide variety of shoes, jackets, gloves, apparel, accessories etc

Woodland Weaknesses

Here are the weaknesses in the Woodland SWOT Analysis:

1. Limited penetration of Woodland globally and mainly serves the urban market in South Asia

2. Perceived premium pricing which stops people from entering stores

Woodland Opportunities

Following are the Opportunities in Woodland SWOT Analysis:

1. More global penetration as an adventure footwear brand can boost Woodland's business

2. To be known as an outdoor needs fashion specialist

3. Tie-ups with adventure companies and fashion houses

Woodland Threats

The threats in the SWOT Analysis of Woodland are as mentioned:

1. Established global brands offering the outdoor footwear

2. Cheaper substitutes for the premium brand can hurt the business of Woodland

3. Threat from fake/cheaper imitations

Woodland Competition
Woodland Competitors

Below are the top 9 competitors of Woodland:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

9. Under Armour

10. Adidas

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Woodland. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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