SWOT Analysis of Woodland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Woodland |
|
|
Parent Company |
Aero Group |
|
Category |
Footwear and Apparel |
|
Sector |
|
|
Tagline/ Slogan |
Explore More |
|
USP |
Outdoor Footwear |
|
Woodland STP |
|
|
Segment |
Premium |
|
Target Group |
People who want the best for their adventurous outdoor side |
|
Positioning |
Eco-Friendly Outdoor Brand |
|
Woodland SWOT Analysis |
|
|
Strengths |
1. A strong differentiator of being an outdoor and adventure brand 2. Focus on Innovation with newer sturdier products 3. Excellent advertising and brand building through print ads and TVCs 4. 350 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries |
|
Weaknesses |
1. Limited penetration globally and mainly serves the urban market in South Asia 2. Perceived Premium Pricing which daunts people from entering stores |
|
Opportunities |
1. More global penetration as an adventure footwear brand 2. To be known as an outdoor needs fashion specialist 3. Tie-ups with adventure companies and fashion houses |
|
Threats |
1.Established brands offering the outdoor footwear 2.Cheaper substitutes for the premium brand 3.Threat from fake/cheaper imitations |
|
Woodland Competition |
|
|
Competitors |
1.Adidas 2.Nike |
The brandguide table above concludes the Woodland SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Woodland. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
