Woodland SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Woodland is one of the leading brands in the lifestyle and retail sector. Woodland SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Woodland:

Woodland Strengths

  1.  Woodland has a strong differentiator of being an outdoor and adventure brand
  2. Focus on Innovation with newer sturdier products
  3. Excellent advertising and brand building of Woodland producrs through print ads and TVCs
  4. 0 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries
  5. Production facilities in 10 countries
  6. Offers a wide variety of shoes, jackets, gloves, apparel, accessories etc

Above are the strengths in the SWOT Analysis of Woodland. The strengths of Woodland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Woodland Weaknesses

  1. Limited penetration of Woodland globally and mainly serves the urban market in South Asia
  2. Perceived premium pricing which stops people from entering stores

These were the weaknesses in the Woodland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Woodland Opportunities

  1. More global penetration as an adventure footwear brand can boost Woodland's business
  2. To be known as an outdoor needs fashion specialist
  3. Tie-ups with adventure companies and fashion houses

Above we covered the opportunities in Woodland SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Woodland Threats

  1. Established global brands offering the outdoor footwear
  2. Cheaper substitutes for the premium brand can hurt the business of Woodland
  3. Threat from fake/cheaper imitations

The threats in the SWOT Analysis of Woodland are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Woodland SWOT analysis.

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About Woodland

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Woodland Overview
Parent Company

Aero Group


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

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Woodland is a specialist in outdoor & trek footwear

Woodland STP

Outdoor & trek footwear & accessories

Target Market

People who want the best for their adventurous  outdoor side


Woodland is an eco-friendly & sturdy outdoor brand for shoes & accessories

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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