Woodland SWOT Analysis, Competitors & USP

Woodland

Parent Company

Aero Group

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

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USP

Woodland is a specialist in outdoor & trek footwear

Woodland STP

Segment

Outdoor & trek footwear & accessories

Target Group

People who want the best for their adventurous  outdoor side

Positioning

Woodland is an eco-friendly & sturdy outdoor brand for shoes & accessories

Woodland SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Woodland :

1. Woodland has a strong differentiator of being an outdoor and adventure brand

2. Focus on Innovation with newer sturdier products

3. Excellent advertising and brand building of Woodland producrs through print ads and TVCs

4. 350 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries

5. Production facilities in 10 countries

6. Offers a wide variety of shoes, jackets, gloves, apparel, accessories etc

Weaknesses

1. Limited penetration of Woodland globally and mainly serves the urban market in South Asia

2. Perceived premium pricing which stops people from entering stores

Opportunities

1. More global penetration as an adventure footwear brand can boost Woodland's business

2. To be known as an outdoor needs fashion specialist

3. Tie-ups with adventure companies and fashion houses

Threats

1. Established global brands offering the outdoor footwear

2. Cheaper substitutes for the premium brand can hurt the business of Woodland

3. Threat from fake/cheaper imitations

Woodland Competition

Competitors

Below are the 9 main Woodland competitors :

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

9. Under Armour

10. Adidas