Woodland SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9855

SWOT Analysis of Woodland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Aero Group


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Explore More


Outdoor Footwear

Woodland STP



Target Group

People who want the best for their adventurous  outdoor side


Eco-Friendly Outdoor Brand

Woodland SWOT Analysis


1. A strong differentiator of being an outdoor and adventure brand

2. Focus on Innovation with newer sturdier products

3. Excellent advertising and brand building through print ads and TVCs

4. 350 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries
5. Production facilities in 10 countries


1. Limited penetration globally and mainly serves the urban market in South Asia

2. Perceived Premium Pricing which daunts people from entering stores


1. More global penetration as an adventure footwear brand

2. To be known as an outdoor needs fashion specialist

3. Tie-ups with adventure companies and fashion houses


1.Established brands offering the outdoor footwear

2.Cheaper substitutes for the premium brand

3.Threat from fake/cheaper imitations

Woodland Competition




4. Puma

The brandguide table above concludes the Woodland SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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