Woodland SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 12623

SWOT analysis of Woodland analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Woodland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Woodland to benchmark its business & performance as compared to the competitors and industry. Woodland is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Woodland competitors and elaborates Woodland market segmentation, target group, positioning & Unique Selling Proposition (USP).

Woodland SWOT, Competitors, Marketing STP & Brand analysis Table
Woodland Brand Analysis
Parent Company

Aero Group


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Explore More


Woodland is a specialist in outdoor & trek footwear

Woodland STP

Outdoor & trek footwear & accessories

Target Group

People who want the best for their adventurous  outdoor side


Woodland is an eco-friendly & sturdy outdoor brand for shoes & accessories

Woodland SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Woodland. Strengths are:

1. Woodland has a strong differentiator of being an outdoor and adventure brand

2. Focus on Innovation with newer sturdier products

3. Excellent advertising and brand building of Woodland producrs through print ads and TVCs

4. 350 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries

5. Production facilities in 10 countries

6. Offers a wide variety of shoes, jackets, gloves, apparel, accessories etc


Here are the weaknesses in the Woodland SWOT Analysis:

1. Limited penetration of Woodland globally and mainly serves the urban market in South Asia

2. Perceived premium pricing which stops people from entering stores


Following are the Opportunities in Woodland SWOT Analysis:

1. More global penetration as an adventure footwear brand can boost Woodland's business

2. To be known as an outdoor needs fashion specialist

3. Tie-ups with adventure companies and fashion houses


The threats in the SWOT Analysis of Woodland are as mentioned:

1. Established global brands offering the outdoor footwear

2. Cheaper substitutes for the premium brand can hurt the business of Woodland

3. Threat from fake/cheaper imitations

Woodland Competition

Below are the top 9 Woodland competitors:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

9. Under Armour

10. Adidas

The brandguide table above concludes the Woodland SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Woodland. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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