Woodland SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Woodland SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Woodland, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Woodland to benchmark its business & performance as compared to the competitors, and make strategic improvements. Woodland is one of the leading brands in the lifestyle and retail sector.

The article below lists the Woodland SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Woodland SWOT Analysis:

SWOT Analysis of Woodland

For Woodland, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Woodland Strengths

The strengths of Woodland looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Woodland :

1. Woodland has a strong differentiator of being an outdoor and adventure brand

2. Focus on Innovation with newer sturdier products

3. Excellent advertising and brand building of Woodland producrs through print ads and TVCs

4. 350 exclusive stores worldwide. Presence in more than 3000 multi-brand outlets in a number of countries

5. Production facilities in 10 countries

6. Offers a wide variety of shoes, jackets, gloves, apparel, accessories etc

Woodland Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Woodland SWOT Analysis:

1. Limited penetration of Woodland globally and mainly serves the urban market in South Asia

2. Perceived premium pricing which stops people from entering stores

Woodland Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Woodland SWOT Analysis:

1. More global penetration as an adventure footwear brand can boost Woodland's business

2. To be known as an outdoor needs fashion specialist

3. Tie-ups with adventure companies and fashion houses

Woodland Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Woodland are as mentioned:

1. Established global brands offering the outdoor footwear

2. Cheaper substitutes for the premium brand can hurt the business of Woodland

3. Threat from fake/cheaper imitations

Woodland Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Woodland:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

9. Under Armour

10. Adidas

Hence this concludes the Woodland SWOT analysis.

Continue reading more about the brand/company.

About Woodland

Woodland Overview
Parent Company

Aero Group


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Explore More


Woodland is a specialist in outdoor & trek footwear

Woodland STP

Outdoor & trek footwear & accessories

Target Market

People who want the best for their adventurous  outdoor side


Woodland is an eco-friendly & sturdy outdoor brand for shoes & accessories

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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