Published in Lifestyle and Retail category by MBA Skool Team
Levi Strauss is one of the leading brands in the lifestyle and retail sector. Levi Strauss SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Levi Strauss:
Strong Brand Name and popular top-of-the-mind brand
Expertise in Jeans Industry
Distribution Channels and Global Outsourcing
Finance and Access to International Capital
Has over 470 self operated stored globally managed by 16000+ employees
Levi’s marketing includes retro popular songs in its TVC ad campaigns
Over 60 and 25 manufacturing plants in US and abroad respectively
Above are the strengths in the SWOT Analysis of Levi Strauss. The strengths of Levi Strauss looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Levi Strauss Weaknesses
High Pressures of Brand Protection
Increasing competition means limited scope for growth
These were the weaknesses in the Levi Strauss SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style
Oldest Jeans Brand yet modern
Levi Strauss STP
Upper class and Upper Middle Class
People who want a blend of style and Comfort
Outgoing and stylish quality jeans
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