Levi Strauss SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 08, 2021

Levi Strauss SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Levi Strauss, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Levi Strauss to benchmark its business & performance as compared to the competitors, and make strategic improvements. Levi Strauss is one of the leading brands in the lifestyle and retail sector.

The article below lists the Levi Strauss SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Levi Strauss SWOT Analysis:

SWOT Analysis of Levi Strauss

For Levi Strauss, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Levi Strauss Strengths

The strengths of Levi Strauss looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Levi Strauss :

1. Strong Brand Name and popular top-of-the-mind brand

2. Expertise in Jeans Industry

3. Distribution Channels and Global Outsourcing

4. Finance and Access to International Capital

5. Has over 470 self operated stored globally managed by 16000+ employees

6. Levi’s marketing includes retro popular songs in its TVC ad campaigns

7. Over 60 and 25 manufacturing plants in US and abroad respectively

Levi Strauss Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Levi Strauss SWOT Analysis:

1. High Pressures of Brand Protection

2. Increasing competition means limited scope for growth

Levi Strauss Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Levi Strauss SWOT Analysis:

1. Growing casual wear market

2. Low manufacturing and production costs in various international markets

3. Increasing acceptability of western wear across the world

Levi Strauss Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Levi Strauss are as mentioned:

1.Fast changing consumer tastes

2.Lack of protection of property rights in some countries like China

3.Increasing Competition and Product Substitution

Levi Strauss Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Levi Strauss:




4.Tommy Hilfiger

Hence this concludes the Levi Strauss SWOT analysis.

Continue reading more about the brand/company.

About Levi Strauss

Levi Strauss Overview
Parent Company

Levi’s Strauss and Co.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style


Oldest Jeans Brand yet modern

Levi Strauss STP

Upper class and Upper Middle Class

Target Market

People who want a blend of style and Comfort


Outgoing and stylish quality jeans

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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