Levi Strauss SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 08, 2021

SWOT analysis of Levi Strauss analyses the brand by its strengths, weaknesses, opportunities & threats. In Levi Strauss SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Levi Strauss to benchmark its business & performance as compared to the competitors. Levi Strauss is one of the leading brands in the lifestyle and retail sector.

The table below lists the Levi Strauss SWOT (Strengths, Weaknesses, Opportunities, Threats), top Levi Strauss competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Levi Strauss SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Levi Strauss Brand Analysis
Parent Company

Levi’s Strauss and Co.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style


Oldest Jeans Brand yet modern

Levi Strauss STP

Upper class and Upper Middle Class

Target Group

People who want a blend of style and Comfort


Outgoing and stylish quality jeans

SWOT Analysis of Levi Strauss
Levi Strauss Strengths

Below are the Strengths in the SWOT Analysis of Levi Strauss:

1. Strong Brand Name and popular top-of-the-mind brand

2. Expertise in Jeans Industry

3. Distribution Channels and Global Outsourcing

4. Finance and Access to International Capital

5. Has over 470 self operated stored globally managed by 16000+ employees

6. Levi’s marketing includes retro popular songs in its TVC ad campaigns

7. Over 60 and 25 manufacturing plants in US and abroad respectively

Levi Strauss Weaknesses

Here are the weaknesses in the Levi Strauss SWOT Analysis:

1. High Pressures of Brand Protection

2. Increasing competition means limited scope for growth

Levi Strauss Opportunities

Following are the Opportunities in Levi Strauss SWOT Analysis:

1. Growing casual wear market

2. Low manufacturing and production costs in various international markets

3. Increasing acceptability of western wear across the world

Levi Strauss Threats

The threats in the SWOT Analysis of Levi Strauss are as mentioned:

1.Fast changing consumer tastes

2.Lack of protection of property rights in some countries like China

3.Increasing Competition and Product Substitution

Levi Strauss Competition
Levi Strauss Competitors

Below are the top 4 competitors of Levi Strauss:




4.Tommy Hilfiger

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Levi Strauss. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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