Levi Strauss SWOT Analysis, Competitors & USP
SWOT analysis of Levi Strauss analyses the brand by its strengths, weaknesses, opportunities & threats. In Levi Strauss SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Levi Strauss to benchmark its business & performance as compared to the competitors. Levi Strauss is one of the leading brands in the lifestyle and retail sector.
The table below lists the Levi Strauss SWOT (Strengths, Weaknesses, Opportunities, Threats), top Levi Strauss competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Levi Strauss Brand Analysis | |
|---|---|
| Parent Company |
Levi’s Strauss and Co. |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style |
| USP |
Oldest Jeans Brand yet modern |
| Levi Strauss STP | |
| Segment |
Upper class and Upper Middle Class |
| Target Group |
People who want a blend of style and Comfort |
| Positioning |
Outgoing and stylish quality jeans |
| SWOT Analysis of Levi Strauss | |
| Levi Strauss Strengths |
Below are the Strengths in the SWOT Analysis of Levi Strauss: 1. Strong Brand Name and popular top-of-the-mind brand 2. Expertise in Jeans Industry 3. Distribution Channels and Global Outsourcing 4. Finance and Access to International Capital 5. Has over 470 self operated stored globally managed by 16000+ employees 6. Levi’s marketing includes retro popular songs in its TVC ad campaigns 7. Over 60 and 25 manufacturing plants in US and abroad respectively |
| Levi Strauss Weaknesses |
Here are the weaknesses in the Levi Strauss SWOT Analysis: 1. High Pressures of Brand Protection 2. Increasing competition means limited scope for growth |
| Levi Strauss Opportunities |
Following are the Opportunities in Levi Strauss SWOT Analysis: 1. Growing casual wear market 2. Low manufacturing and production costs in various international markets 3. Increasing acceptability of western wear across the world |
| Levi Strauss Threats |
The threats in the SWOT Analysis of Levi Strauss are as mentioned: 1.Fast changing consumer tastes 2.Lack of protection of property rights in some countries like China 3.Increasing Competition and Product Substitution |
| Levi Strauss Competition | |
| Levi Strauss Competitors |
Below are the top 4 competitors of Levi Strauss: 1.Lee 2.Wrangler 3.Spykar |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Levi Strauss. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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