Levi Strauss & Co (Levi's) SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 24771

SWOT Analysis of Levi Strauss & Co (Levi's) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Levi Strauss & Co. (Levi's)

Parent Company

Levi’s Strauss and Co.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style


Oldest Jeans Brand yet modern



Upper class and Upper Middle Class

Target Group

People who want a blend of style and Comfort


Outgoing and stylish quality jeans

SWOT Analysis


1.Strong Brand Name and popular top-of-the-mind brand

2. Expertise in Jeans Industry

3. Distribution Channels and Global Outsourcing

4.Finance and Access to International Capital
5. Has over 470 self operated stored globally managed by 16000+ employees
6.Levi’s marketing includes retro popular songs in its TVC ad campaigns
7.Over 60 and 25 manufacturing plants in US and abroad respectively


1.High Pressures of Brand Protection

2. Increasing competition means limited scope for growth


1.Growing casual wear market

2. Low manufacturing and production costs in various international markets

3. Increasing acceptability of western wear across the world


1.Fast changing consumer tastes

2.Lack of protection of property rights in some countries like China

3.Increasing Competition and Product Substitution






4.Tommy Hilfiger

The table above concludes the Levi Strauss & Co (Levi's) SWOT analysis along with its marketing and brand parameters.


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