Levi Strauss & Co (Levi's) SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 36720

SWOT analysis of Levi Strauss & Co (Levi's) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Levi Strauss & Co (Levi's) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Levi Strauss & Co (Levi's) to benchmark its business & performance as compared to the competitors and industry. Levi Strauss & Co (Levi's) is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Levi Strauss & Co (Levi's) competitors and elaborates Levi Strauss & Co (Levi's) market segmentation, target group, positioning & Unique Selling Proposition (USP).

Levi Strauss & Co (Levi's) SWOT, Competitors, Marketing STP & Brand analysis Table
Levi Strauss & Co (Levi's) Brand Analysis
Parent Company

Levi’s Strauss and Co.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style


Oldest Jeans Brand yet modern

Levi Strauss & Co (Levi's) STP

Upper class and Upper Middle Class

Target Group

People who want a blend of style and Comfort


Outgoing and stylish quality jeans

Levi Strauss & Co (Levi's) SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Levi Strauss & Co (Levi's). Strengths are:

1.Strong Brand Name and popular top-of-the-mind brand

2. Expertise in Jeans Industry

3. Distribution Channels and Global Outsourcing

4.Finance and Access to International Capital
5. Has over 470 self operated stored globally managed by 16000+ employees
6.Levi’s marketing includes retro popular songs in its TVC ad campaigns
7.Over 60 and 25 manufacturing plants in US and abroad respectively


Here are the weaknesses in the Levi Strauss & Co (Levi's) SWOT Analysis:

1.High Pressures of Brand Protection

2. Increasing competition means limited scope for growth


Following are the Opportunities in Levi Strauss & Co (Levi's) SWOT Analysis:

1.Growing casual wear market

2. Low manufacturing and production costs in various international markets

3. Increasing acceptability of western wear across the world


The threats in the SWOT Analysis of Levi Strauss & Co (Levi's) are as mentioned:

1.Fast changing consumer tastes

2.Lack of protection of property rights in some countries like China

3.Increasing Competition and Product Substitution

Levi Strauss & Co (Levi's) Competition

Below are the top 4 Levi Strauss & Co (Levi's) competitors:




4.Tommy Hilfiger

The brandguide table above concludes the Levi Strauss & Co (Levi's) SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Levi Strauss & Co (Levi's). The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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