Levi Strauss & Co (Levi's) SWOT Analysis, Competitors & USP

Levi’s Strauss and Co.

Apparel and Accessories

Lifestyle and Retail

Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style

Oldest Jeans Brand yet modern

Upper class and Upper Middle Class

People who want a blend of style and Comfort

Outgoing and stylish quality jeans

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Levi Strauss & Co (Levi's). Strengths are:

1.Strong Brand Name and popular top-of-the-mind brand

2. Expertise in Jeans Industry

3. Distribution Channels and Global Outsourcing

4.Finance and Access to International Capital
5. Has over 470 self operated stored globally managed by 16000+ employees
6.Levi’s marketing includes retro popular songs in its TVC ad campaigns
7.Over 60 and 25 manufacturing plants in US and abroad respectively

Here are the weaknesses in the Levi Strauss & Co (Levi's) SWOT Analysis:

1.High Pressures of Brand Protection

2. Increasing competition means limited scope for growth

Following are the Opportunities in Levi Strauss & Co (Levi's) SWOT Analysis:

1.Growing casual wear market

2. Low manufacturing and production costs in various international markets

3. Increasing acceptability of western wear across the world

The threats in the SWOT Analysis of Levi Strauss & Co (Levi's) are as mentioned:

1.Fast changing consumer tastes

2.Lack of protection of property rights in some countries like China

3.Increasing Competition and Product Substitution

Below are the top 4 Levi Strauss & Co (Levi's) competitors:

1.Lee

2.Wrangler

3.Spykar

4.Tommy Hilfiger