Published in Lifestyle and Retail category by MBA Skool Team
Diesel is one of the leading brands in the lifestyle and retail sector. Diesel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Diesel:
A complete lifestyle brand known for its luxury and pret-a-porter clothing aimed at young adult market
The exclusiveness strategy which saw them intentionally shrink from 10000 points of sale 5000 points of sale
Strong advertising strategy which sees them building stories around pictures.
One of the first clothing companies to have a major presence on the internet since 1995
The diversification into other merchandise like sunglasses ,watches, perfumes, footwear makes it a complete lifestyle brand
Has over 2500 employees serving in 80 countries
Apart from clothing, it offers watches, footwear, perfumes etc
Above are the strengths in the SWOT Analysis of Diesel. The strengths of Diesel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Their main product Diesel jeans is expensive and only available to a select few
Majority of sales revenues come from designer jeans. A slight dip in the demand of it may see a major drop in sales
Replica products and fake imitation affects brand image
These were the weaknesses in the Diesel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Young men , women and children who are very fashion conscious
Urban upper-middle and upper class
A complete fashionable lifestyle brand
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