Published in Lifestyle and Retail category by MBA Skool Team
Abercrombie and Fitch is one of the leading brands in the lifestyle and retail sector. Abercrombie and Fitch SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Abercrombie and Fitch:
Abercrombie and Fitch are present in about 300 locations in the whole of United States and over 1100 stores across the 4 different brands including Hollister etc.
A very good brand name worldwide and are presence in many different sectors has helped Abercrombie and Fitch grow
The company has about 9000 employees working for them who are highly involved in detailing and perfect craftsmanship
Very strong brand advertising of Abercrombie and Fitch products
They are a very large retailer of casual clothing and have many subsidiary brands that go along with it
The brand stores have been considered to be the most innovative kind of store format as they always have entertaining music playing in the background, along with amazing interiors and cologne being sprayed on all customers
Unique sales strategy and excellent marketing making a high brand recall
Above are the strengths in the SWOT Analysis of Abercrombie and Fitch. The strengths of Abercrombie and Fitch looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Abercrombie and Fitch Weaknesses
Strong competition means limited market share for Abercrombie and Fitch, and also problem from fake imitations
They have been allegations in the news for things like discrimination against employees etc. and hence lots out on a lot of clientele
These were the weaknesses in the Abercrombie and Fitch SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Casual wear for those with a chic and adventurous attitude
Abercrombie and Fitch STP
Those who love the sporty, comfortable, fashionable and glamorous look
Medium to high purchasing power and love to experiment with their looks
Stylish outfits along with chic accessories for those who love looking hot and chic at all times
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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