Abercrombie and Fitch SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Abercrombie and Fitch analyses the brand by its strengths, weaknesses, opportunities & threats. In Abercrombie and Fitch SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Abercrombie and Fitch to benchmark its business & performance as compared to the competitors. Abercrombie and Fitch is one of the leading brands in the lifestyle and retail sector.

The table below lists the Abercrombie and Fitch SWOT (Strengths, Weaknesses, Opportunities, Threats), top Abercrombie and Fitch competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Abercrombie and Fitch SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Abercrombie and Fitch Brand Analysis
Parent Company

Abercombie and Fitch Company


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Casual Luxury


Casual wear for those with a chic and adventurous attitude

Abercrombie and Fitch STP

Those who love the sporty, comfortable, fashionable and glamorous look

Target Group

Medium to high purchasing power and love to experiment with their looks


Stylish outfits along with chic accessories for those who love looking hot and chic at all times

SWOT Analysis of Abercrombie and Fitch
Abercrombie and Fitch Strengths

Below are the Strengths in the SWOT Analysis of Abercrombie and Fitch:

1. Abercrombie and Fitch are present in about 300 locations in the whole of United States and over 1100 stores across the 4 different brands including Hollister etc.
2. A very good brand name worldwide and are presence in many different sectors has helped Abercrombie and Fitch grow
3. The company has about 9000 employees working for them who are highly involved in detailing and perfect craftsmanship
4. Very strong brand advertising of Abercrombie and Fitch products

5.They are a very large retailer of casual clothing and have many subsidiary brands that go along with it

6.The brand stores have been considered to be the most innovative kind of store format as they always have entertaining music playing in the background, along with amazing interiors and cologne being sprayed on all customers

7.Unique sales strategy and excellent marketing making a high brand recall

Abercrombie and Fitch Weaknesses

Here are the weaknesses in the Abercrombie and Fitch SWOT Analysis:

1.Strong competition means limited market share for Abercrombie and Fitch, and also problem from fake imitations
2.They have been allegations in the news for things like discrimination against employees etc. and hence lots out on a lot of clientele

Abercrombie and Fitch Opportunities

Following are the Opportunities in Abercrombie and Fitch SWOT Analysis:

1.Online Retail is gaining a large amount of importance which can boost sales for Abercrombie and Fitch
2.The company can expand into unexplored global markets and create a foothold their also
3.Franchising and takeovers are major opportunities for the clothing brand in today’s situation

Abercrombie and Fitch Threats

The threats in the SWOT Analysis of Abercrombie and Fitch are as mentioned:

1.Slowdown in spending on clothing can affect business
2.Consumer switching is on the rise especially to better quality luxury brands who have  a similar brand attitude
3.Brands replicating Abercrombie and Fitch styles along with counterfeits available at much lower prices than their products

Abercrombie and Fitch Competition
Abercrombie and Fitch Competitors

Below are the top 3 competitors of Abercrombie and Fitch:

1.Urban Outfitters
2.American Eagle
3.Tommy Hilfiger

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Abercrombie and Fitch. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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