Abercrombie and Fitch SWOT Analysis, Competitors & USP

Abercrombie and Fitch

Parent Company

Abercombie and Fitch Company

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Casual Luxury

USP

Casual wear for those with a chic and adventurous attitude

Abercrombie and Fitch STP

Segment

Those who love the sporty, comfortable, fashionable and glamorous look

Target Group

Medium to high purchasing power and love to experiment with their looks

Positioning

Stylish outfits along with chic accessories for those who love looking hot and chic at all times

Abercrombie and Fitch SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abercrombie and Fitch. Strengths are:

1. Abercrombie and Fitch are present in about 300 locations in the whole of United States and over 1100 stores across the 4 different brands including Hollister etc.
2. A very good brand name worldwide and are presence in many different sectors has helped Abercrombie and Fitch grow
3. The company has about 9000 employees working for them who are highly involved in detailing and perfect craftsmanship
4. Very strong brand advertising of Abercrombie and Fitch products

5.They are a very large retailer of casual clothing and have many subsidiary brands that go along with it

6.The brand stores have been considered to be the most innovative kind of store format as they always have entertaining music playing in the background, along with amazing interiors and cologne being sprayed on all customers

7.Unique sales strategy and excellent marketing making a high brand recall

Weaknesses

Here are the weaknesses of Abercrombie and Fitch :

1.Strong competition means limited market share for Abercrombie and Fitch, and also problem from fake imitations
2.They have been allegations in the news for things like discrimination against employees etc. and hence lots out on a lot of clientele

Opportunities

Following are the Opportunities of Abercrombie and Fitch :

1.Online Retail is gaining a large amount of importance which can boost sales for Abercrombie and Fitch
2.The company can expand into unexplored global markets and create a foothold their also
3.Franchising and takeovers are major opportunities for the clothing brand in today’s situation

Threats

The threats of Abercrombie and Fitch are as mentioned :

1.Slowdown in spending on clothing can affect business
2.Consumer switching is on the rise especially to better quality luxury brands who have  a similar brand attitude
3.Brands replicating Abercrombie and Fitch styles along with counterfeits available at much lower prices than their products

Abercrombie and Fitch Competition

Competitors

Below are the 3 main Abercrombie and Fitch competitors :

1.Urban Outfitters
2.American Eagle
3.Tommy Hilfiger