SWOT analysis of Abercrombie and Fitch analyses the brand by its strengths, weaknesses, opportunities & threats. In Abercrombie and Fitch SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Abercrombie and Fitch to benchmark its business & performance as compared to the competitors. Abercrombie and Fitch is one of the leading brands in the lifestyle and retail sector.
The table below lists the Abercrombie and Fitch SWOT (Strengths, Weaknesses, Opportunities, Threats), top Abercrombie and Fitch competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Abercrombie and Fitch Brand Analysis | |
---|---|
Parent Company |
Abercombie and Fitch Company |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Casual Luxury |
USP |
Casual wear for those with a chic and adventurous attitude |
Abercrombie and Fitch STP | |
Segment |
Those who love the sporty, comfortable, fashionable and glamorous look |
Target Group |
Medium to high purchasing power and love to experiment with their looks |
Positioning |
Stylish outfits along with chic accessories for those who love looking hot and chic at all times |
SWOT Analysis of Abercrombie and Fitch | |
Abercrombie and Fitch Strengths |
Below are the Strengths in the SWOT Analysis of Abercrombie and Fitch: 1. Abercrombie and Fitch are present in about 300 locations in the whole of United States and over 1100 stores across the 4 different brands including Hollister etc. 5.They are a very large retailer of casual clothing and have many subsidiary brands that go along with it 6.The brand stores have been considered to be the most innovative kind of store format as they always have entertaining music playing in the background, along with amazing interiors and cologne being sprayed on all customers 7.Unique sales strategy and excellent marketing making a high brand recall |
Abercrombie and Fitch Weaknesses |
Here are the weaknesses in the Abercrombie and Fitch SWOT Analysis: 1.Strong competition means limited market share for Abercrombie and Fitch, and also problem from fake imitations |
Abercrombie and Fitch Opportunities |
Following are the Opportunities in Abercrombie and Fitch SWOT Analysis: 1.Online Retail is gaining a large amount of importance which can boost sales for Abercrombie and Fitch |
Abercrombie and Fitch Threats |
The threats in the SWOT Analysis of Abercrombie and Fitch are as mentioned: 1.Slowdown in spending on clothing can affect business |
Abercrombie and Fitch Competition | |
Abercrombie and Fitch Competitors |
Below are the top 3 competitors of Abercrombie and Fitch: 1.Urban Outfitters |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Abercrombie and Fitch. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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