Abercrombie and Fitch SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 36802

SWOT analysis of Abercrombie and Fitch analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Abercrombie and Fitch SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Abercrombie and Fitch to benchmark its business & performance as compared to the competitors and industry. Abercrombie and Fitch is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Abercrombie and Fitch competitors and elaborates Abercrombie and Fitch market segmentation, target group, positioning & Unique Selling Proposition (USP).

Abercrombie and Fitch SWOT, Competitors, Marketing STP & Brand analysis Table
Abercrombie and Fitch Brand Analysis
Parent Company

Abercombie and Fitch Company


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Casual Luxury


Casual wear for those with a chic and adventurous attitude

Abercrombie and Fitch STP

Those who love the sporty, comfortable, fashionable and glamorous look

Target Group

Medium to high purchasing power and love to experiment with their looks


Stylish outfits along with chic accessories for those who love looking hot and chic at all times

Abercrombie and Fitch SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abercrombie and Fitch. Strengths are:

1. Abercrombie and Fitch are present in about 300 locations in the whole of United States and over 1100 stores across the 4 different brands including Hollister etc.
2. A very good brand name worldwide and are presence in many different sectors has helped Abercrombie and Fitch grow
3. The company has about 9000 employees working for them who are highly involved in detailing and perfect craftsmanship
4. Very strong brand advertising of Abercrombie and Fitch products

5.They are a very large retailer of casual clothing and have many subsidiary brands that go along with it

6.The brand stores have been considered to be the most innovative kind of store format as they always have entertaining music playing in the background, along with amazing interiors and cologne being sprayed on all customers

7.Unique sales strategy and excellent marketing making a high brand recall


Here are the weaknesses in the Abercrombie and Fitch SWOT Analysis:

1.Strong competition means limited market share for Abercrombie and Fitch, and also problem from fake imitations
2.They have been allegations in the news for things like discrimination against employees etc. and hence lots out on a lot of clientele


Following are the Opportunities in Abercrombie and Fitch SWOT Analysis:

1.Online Retail is gaining a large amount of importance which can boost sales for Abercrombie and Fitch
2.The company can expand into unexplored global markets and create a foothold their also
3.Franchising and takeovers are major opportunities for the clothing brand in today’s situation


The threats in the SWOT Analysis of Abercrombie and Fitch are as mentioned:

1.Slowdown in spending on clothing can affect business
2.Consumer switching is on the rise especially to better quality luxury brands who have  a similar brand attitude
3.Brands replicating Abercrombie and Fitch styles along with counterfeits available at much lower prices than their products

Abercrombie and Fitch Competition

Below are the top 3 Abercrombie and Fitch competitors:

1.Urban Outfitters
2.American Eagle
3.Tommy Hilfiger

The brandguide table above concludes the Abercrombie and Fitch SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Abercrombie and Fitch. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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