Bulgari SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Bulgari SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bulgari, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bulgari to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bulgari is one of the leading brands in the lifestyle and retail sector.

The article below lists the Bulgari SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bulgari SWOT Analysis:

SWOT Analysis of Bulgari

For Bulgari, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bulgari Strengths

The strengths of Bulgari looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bulgari :

1. Bulgari has more than 230 retail locations worldwide.
2. It has 4,000 employees worldwide
3. A worldwide network of 295 stores, of which 174 are owned by the company, which operates within the retail and domestic channels
4. Good brand presence and popular global name
5. Advertising and marketing through TVCs, print ads etc adds to brand value
6. It has a diversified portfolio of jewellery, watches, luxury goods, leather products etc

Bulgari Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bulgari SWOT Analysis:

1. Hasn’t been able to penetrate the emerging economies as compared to a few other brands
2. Designs and fashion accessories are easily copied by competitors hence exclusivity is lost

Bulgari Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bulgari SWOT Analysis:

1. Advertisment and Promotion reported to increase in sales, so can be focused into more ads and consumer awareness as compared to competitors.
2. Requires concentrating in the distribution channel  such as rentals and depreciation and amortization

3. To  enrich the range by offering  complete market penetration.

Bulgari Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bulgari are as mentioned:

1.Reduction in stocks of manufacturing inputs and finished goods
2.Fluctuatons in raw materials, interest rates  by leading it to increased debt ratio and exchange rates

3.Weaking dollar and rising inflation also is threat to the product

Bulgari Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bulgari:

1.Tiffany and Co
2.Ciemme Jewels

Hence this concludes the Bulgari SWOT analysis.

Continue reading more about the brand/company.

About Bulgari

Bulgari Overview
Parent Company



Jeweler and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Bulagari, the magnificent Italian jeweler since 1884


Bold, Innovative designs combined with  large and weighty gold links .

Bulgari STP

High end clientele who loves diamonds and unique design

Target Market

Woman clientele fond of high quality and high design.


distinctive, bold and contemporary style

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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