Published in Lifestyle and Retail category by MBA Skool Team
Bulgari is one of the leading brands in the lifestyle and retail sector. Bulgari SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bulgari:
Bulgari has more than 230 retail locations worldwide.
It has 4,000 employees worldwide
A worldwide network of 295 stores, of which 174 are owned by the company, which operates within the retail and domestic channels
Good brand presence and popular global name
Advertising and marketing through TVCs, print ads etc adds to brand value
It has a diversified portfolio of jewellery, watches, luxury goods, leather products etc
Above are the strengths in the SWOT Analysis of Bulgari. The strengths of Bulgari looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hasn’t been able to penetrate the emerging economies as compared to a few other brands
Designs and fashion accessories are easily copied by competitors hence exclusivity is lost
These were the weaknesses in the Bulgari SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bulagari, the magnificent Italian jeweler since 1884
Bold, Innovative designs combined with large and weighty gold links .
High end clientele who loves diamonds and unique design
Woman clientele fond of high quality and high design.
distinctive, bold and contemporary style
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