Wrangler SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Wrangler analyses the brand by its strengths, weaknesses, opportunities & threats. In Wrangler SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wrangler to benchmark its business & performance as compared to the competitors. Wrangler is one of the leading brands in the lifestyle and retail sector.

The table below lists the Wrangler SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wrangler competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Wrangler SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wrangler Brand Analysis
Parent Company

VF Corporation


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

No matter where the destination, where your heart out


Comfort and style at affordable rates

Wrangler STP

Casual wear

Target Group

Men and women from the urban upper middle class


Tough and rugged, lasting quality

SWOT Analysis of Wrangler
Wrangler Strengths

Below are the Strengths in the SWOT Analysis of Wrangler:

1. Wrangler has a wide distribution channel. They sell their jeans at mass merchandisers such as Walmart and Target.

2. They also have their own flagship specialty stores located at many places

3. Strong brand presence

4. Good marketing and advertising at stores and print ads

Wrangler Weaknesses

Here are the weaknesses in the Wrangler SWOT Analysis:

1.Competition from standalone specialty stores means limited market share growth

2. Lot of options available means high brand switching

Wrangler Opportunities

Following are the Opportunities in Wrangler SWOT Analysis:

1. Denim industry is expected to grow at a faster rate

2.Companies are using new media to reach consumers

3. More global penetration and enhanced visibility

Wrangler Threats

The threats in the SWOT Analysis of Wrangler are as mentioned:

1. With increased interest in their own flagship brands mass merchandisers like Walmart are beginning to decrease shelf space allocated to these premium denim brands

2. Increasing compeition

3. Fluctuating currency values and economic scenario

Wrangler Competition
Wrangler Competitors

Below are the top 3 competitors of Wrangler:

1. Levis

2. Lee

3. Pepe Jeans

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wrangler. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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