Wrangler SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 9676

SWOT Analysis of Wrangler with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

VF Corporation


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

No matter where the destination, where your heart out


Comfort and style at affordable rates



Casual wear

Target Group

Men and women from the urban upper middle class


Tough and rugged, lasting quality

SWOT Analysis


1. Wrangler has a wide distribution channel. They sell their jeans at mass merchandisers such as Walmart and Target.

2. They also have their own flagship specialty stores located at many places

3. Strong brand presence

4. Good marketing and advertising at stores and print ads


1.Competition from standalone specialty stores means limited market share growth

2. Lot of options available means high brand switching


1. Denim industry is expected to grow at a faster rate

2.Companies are using new media to reach consumers

3. More global penetration and enhanced visibility


1. With increased interest in their own flagship brands mass merchandisers like Walmart are beginning to decrease shelf space allocated to these premium denim brands

2. Increasing compeition

3. Fluctuating currency values and economic scenario



1. Levis

2. Lee

3. Pepe Jeans

The table above concludes the Wrangler SWOT analysis along with its marketing and brand parameters.


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