Wrangler SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Wrangler analyses the brand by its strengths, weaknesses, opportunities & threats. In Wrangler SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wrangler to benchmark its business & performance as compared to the competitors. Wrangler is one of the leading brands in the lifestyle and retail sector.

The article below lists the Wrangler SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wrangler SWOT Analysis:

SWOT Analysis of Wrangler

For Wrangler, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wrangler Strengths

The strengths of Wrangler looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wrangler :

1. Wrangler has a wide distribution channel. They sell their jeans at mass merchandisers such as Walmart and Target.

2. They also have their own flagship specialty stores located at many places

3. Strong brand presence

4. Good marketing and advertising at stores and print ads

Wrangler Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wrangler SWOT Analysis:

1.Competition from standalone specialty stores means limited market share growth

2. Lot of options available means high brand switching

Wrangler Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wrangler SWOT Analysis:

1. Denim industry is expected to grow at a faster rate

2.Companies are using new media to reach consumers

3. More global penetration and enhanced visibility

Wrangler Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wrangler are as mentioned:

1. With increased interest in their own flagship brands mass merchandisers like Walmart are beginning to decrease shelf space allocated to these premium denim brands

2. Increasing compeition

3. Fluctuating currency values and economic scenario

Wrangler Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wrangler:

1. Levis

2. Lee

3. Pepe Jeans

Hence this concludes the Wrangler SWOT analysis.

Continue reading more about the brand/company.

About Wrangler

Wrangler Overview
Parent Company

VF Corporation


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

No matter where the destination, where your heart out


Comfort and style at affordable rates

Wrangler STP

Casual wear

Target Market

Men and women from the urban upper middle class


Tough and rugged, lasting quality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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