Published in Lifestyle and Retail category by MBA Skool Team
Wrangler is one of the leading brands in the lifestyle and retail sector. Wrangler SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wrangler:
Wrangler has a wide distribution channel. They sell their jeans at mass merchandisers such as Walmart and Target.
They also have their own flagship specialty stores located at many places
Strong brand presence
Good marketing and advertising at stores and print ads
Above are the strengths in the SWOT Analysis of Wrangler. The strengths of Wrangler looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Competition from standalone specialty stores means limited market share growth
Lot of options available means high brand switching
These were the weaknesses in the Wrangler SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
No matter where the destination, where your heart out
Comfort and style at affordable rates
Men and women from the urban upper middle class
Tough and rugged, lasting quality
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