Wrangler SWOT Analysis
Wrangler SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wrangler, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Wrangler is one of the leading brands in the lifestyle and retail sector. The article below lists the Wrangler SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Wrangler Strengths
The strengths of Wrangler looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Wrangler :
1. Wrangler has a wide distribution channel. They sell their jeans at mass merchandisers such as Walmart and Target.
2. They also have their own flagship specialty stores located at many places
3. Strong brand presence
4. Good marketing and advertising at stores and print ads
Wrangler Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Wrangler SWOT Analysis:
1.Competition from standalone specialty stores means limited market share growth
2. Lot of options available means high brand switching
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Wrangler Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Wrangler SWOT Analysis:
1. Denim industry is expected to grow at a faster rate
2.Companies are using new media to reach consumers
3. More global penetration and enhanced visibility
Wrangler Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Wrangler are as mentioned:
1. With increased interest in their own flagship brands mass merchandisers like Walmart are beginning to decrease shelf space allocated to these premium denim brands
2. Increasing compeition
3. Fluctuating currency values and economic scenario
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Hence this concludes the Wrangler SWOT analysis.
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About Wrangler
| Wrangler Overview | |
|---|---|
| Parent Company |
VF Corporation |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
No matter where the destination, where your heart out |
| USP |
Comfort and style at affordable rates |
| Wrangler STP | |
| Segmentation |
Casual wear |
| Target Market |
Men and women from the urban upper middle class |
| Positioning |
Tough and rugged, lasting quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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