Costco Wholesale SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 18584

SWOT analysis of Costco Wholesale analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Costco Wholesale SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Costco Wholesale to benchmark its business & performance as compared to the competitors and industry. Costco Wholesale is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Costco Wholesale competitors and elaborates Costco Wholesale market segmentation, target group, positioning & Unique Selling Proposition (USP).

Costco Wholesale SWOT, Competitors, Marketing STP & Brand analysis Table
Costco Wholesale Brand Analysis
Parent Company

Costco Wholesale Corporation


Discount Stores


Lifestyle and Retail

Tagline/ Slogan



Costco is a low priced discount store offering a wide product variety

Costco Wholesale STP

Customers wanting to purchase daily need consumer goods

Target Corporation Group

Middle and upper class households


Costco Wholesale is one of the top largest retailers in the world

Costco Wholesale SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Costco Wholesale. Strengths are:

1. Costco present in nearly 700 locations

2. Largest membership warehouse club chain in the United States

3. Costco Wholesale have more than 200,000 employees

4. Strong financial position and good revenue performance

5. The brand has high popularity and good repeat customer loyalty

6. One of Largest retailer of beverages in the world

7. Costco Business Centers carry restaurant, hospitality, janitorial, convenience store, and professional office supplies

8. Most Costco locations have a food court

9. Apart from US, the brand is present Canada, UK, Mexico etc


Here are the weaknesses in the Costco Wholesale SWOT Analysis:

1. The employee 'agreement' is subject to change by Costco at any time and offers no absolute protection to the workers

2. Stiff competition means market share performance is stagnant


Following are the Opportunities in Costco Wholesale SWOT Analysis:

1. Tapping the international market specially emerging economies

2. Acquisition of smaller retail chains can help Costco grow globally

3. More visibility through advertising and customer focused services


The threats in the SWOT Analysis of Costco Wholesale are as mentioned:

1. Increasing competition from retailers and ecommerce portals can affect the business of Costco

2. Government policies and taxation can affect the margins

3. Increase labor wages and demand, and brand switching can be a threat

Costco Wholesale Competition

Below are the top 13 Costco Wholesale competitors:

1. Carrefour

2. Tesco


4. Woolworths

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Walmart

13. Sams Club

The brandguide table above concludes the Costco Wholesale SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Costco Wholesale. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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