Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Sephora analyses the brand by its strengths, weaknesses, opportunities & threats. In Sephora SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sephora to benchmark its business & performance as compared to the competitors. Sephora is one of the leading brands in the lifestyle and retail sector.
The table below lists the Sephora SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sephora competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Sephora:
1.Brand and chain of cosmetics stores founded in Paris
2.The Sephora chain includes more than 750+ stores in 17 countrieshaving over 250 brands
3.High value brand in cosmetics category in consumer mind
4. Has its own private labels
5. Good branding and marketing exercises makes it a strong player
Here are the weaknesses in the Sephora SWOT Analysis:
1.Brand recall is not much high as compared to other leading brands
2. Yet to establish itself as a global player specially emerging economies
Following are the Opportunities in Sephora SWOT Analysis:
1.Consumers are ready to pay high price for high value products so opportunity to penetrate in market
2.Opportunity to enter into emerging economies by suiting with their environment
The threats in the SWOT Analysis of Sephora are as mentioned:
1. Many players exist in beauty category and differentiation is very much difficult
2.Maintaining low cost is big concern due to high inflation raw material cost increases
3.Customera are very selective in beauty category so attracting them requires high brand quality and service
Below are the top 4 competitors of Sephora:
2. Ales Group
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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