Sephora SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sephora analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sephora SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sephora to benchmark its business & performance as compared to the competitors and industry. Sephora is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sephora competitors and includes Sephora target market, segmentation, positioning & Unique Selling Proposition (USP).

Sephora SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sephora Brand Analysis
Parent Company



Beauty cosmetics products


Lifestyle and Retail

Tagline/ Slogan

It playtime; avancer en beaute (Forward beauty)


Strong backing by parent company LVMH

Sephora STP

Beauty and status conscious women

Sephora Target Market

Upper middle class urban women

Sephora Positioning

Affordable pricing and high quality

Sephora SWOT Analysis
Sephora Strengths

Below are the Strengths in the SWOT Analysis of Sephora:

1.Brand and chain of cosmetics stores founded in Paris

2.The Sephora chain includes more than 750+ stores in 17 countrieshaving over 250 brands

3.High value brand in cosmetics category in consumer mind

4. Has its own private labels

5. Good branding and marketing exercises makes it a strong player

Sephora Weaknesses

Here are the weaknesses in the Sephora SWOT Analysis:

1.Brand recall is not much high as compared to other leading brands

2. Yet to establish itself as a global player specially emerging economies

Sephora Opportunities

Following are the Opportunities in Sephora SWOT Analysis:

1.Consumers are ready to pay high price for high value products so opportunity to penetrate in market

2.Opportunity to enter into emerging economies by suiting with their environment

Sephora Threats

The threats in the SWOT Analysis of Sephora are as mentioned:

1. Many players exist in beauty category and differentiation is very much difficult

2.Maintaining low cost is big concern due to high inflation raw material cost increases

3.Customera are very selective in beauty category so attracting them requires high brand quality and service

Sephora Competition

Below are the top 4 Sephora competitors:

1.Pafumes Lubin

2. Ales Group

3. Clarins

4.Richard Hudnut

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sephora. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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