Sephora SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 14350

SWOT Analysis of Sephora with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Beauty cosmetics products


Retail and Lifestyle

Tagline/ Slogan

It playtime; avancer en beaute (Forward beauty)


Strong backing by parent company LVMH



Beauty and status conscious women

Target Group

Upper middle class urban women


Affordable pricing and high quality

SWOT Analysis


1.Brand and chain of cosmetics stores founded in Paris

2.The Sephora chain includes more than 750+ stores in 17 countrieshaving over 250 brands

3.High value brand in cosmetics category in consumer mind

4. Has its own private labels

5. Good branding and marketing exercises makes it a strong player


1.Brand recall is not much high as compared to other leading brands

2. Yet to establish itself as a global player specially emerging economies


1.Consumers are ready to pay high price for high value products so opportunity to penetrate in market

2.Opportunity to enter into emerging economies by suiting with their environment


1. Many players exist in beauty category and differentiation is very much difficult

2.Maintaining low cost is big concern due to high inflation raw material cost increases

3.Customera are very selective in beauty category so attracting them requires high brand quality and service



1.Pafumes Lubin

2. Ales Group

3. Clarins

4.Richard Hudnut

The table above concludes the Sephora SWOT analysis along with its marketing and brand parameters.


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