Sephora SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

LVMH

Beauty cosmetics products

Lifestyle and Retail

It playtime; avancer en beaute (Forward beauty)

Strong backing by parent company LVMH

Beauty and status conscious women

Upper middle class urban women

Affordable pricing and high quality

Below are the Strengths in the SWOT Analysis of Sephora:

1.Brand and chain of cosmetics stores founded in Paris

2.The Sephora chain includes more than 750+ stores in 17 countrieshaving over 250 brands

3.High value brand in cosmetics category in consumer mind

4. Has its own private labels

5. Good branding and marketing exercises makes it a strong player

Here are the weaknesses in the Sephora SWOT Analysis:

1.Brand recall is not much high as compared to other leading brands

2. Yet to establish itself as a global player specially emerging economies

Following are the Opportunities in Sephora SWOT Analysis:

1.Consumers are ready to pay high price for high value products so opportunity to penetrate in market

2.Opportunity to enter into emerging economies by suiting with their environment

The threats in the SWOT Analysis of Sephora are as mentioned:

1. Many players exist in beauty category and differentiation is very much difficult

2.Maintaining low cost is big concern due to high inflation raw material cost increases

3.Customera are very selective in beauty category so attracting them requires high brand quality and service

Below are the top 4 Sephora competitors:

1.Pafumes Lubin

2. Ales Group

3. Clarins

4.Richard Hudnut