Sephora SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 02, 2021

SWOT analysis of Sephora analyses the brand by its strengths, weaknesses, opportunities & threats. In Sephora SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sephora to benchmark its business & performance as compared to the competitors. Sephora is one of the leading brands in the lifestyle and retail sector.

The table below lists the Sephora SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sephora competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sephora SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sephora Brand Analysis
Parent Company

LVMH

Category

Beauty cosmetics products

Sector

Lifestyle and Retail

Tagline/ Slogan

It playtime; avancer en beaute (Forward beauty)

USP

Strong backing by parent company LVMH

Sephora STP
segmentation

Beauty and status conscious women

Target Group

Upper middle class urban women

Positioning

Affordable pricing and high quality

SWOT Analysis of Sephora
Sephora Strengths

Below are the Strengths in the SWOT Analysis of Sephora:

1. Sephora is a popular brand and chain of cosmetics stores founded in Paris

2. Sephora chain includes more than 2000 stores in over 30 countries having over 3000 different brands

3. The company has a high value brand in cosmetics category in mind of its consumers

4. Sephora has its own private labels as well which differentiates itself with other players

5. Good branding and marketing exercises ensures there is high visibility of the brand

6. Its own product line includes cosmetics, perfumes, skincare, nail polish etc.

7. The annual revenue of the brand is approximately $10 billion

8. Sephora has the strong backing of its parent company LVMH

Sephora Weaknesses

Here are the weaknesses in the Sephora SWOT Analysis:

1. Brand recall of Sephora is not much high as compared to other popular brands

2. Yet to establish itself as a global player specially emerging economies

Sephora Opportunities

Following are the Opportunities in Sephora SWOT Analysis:

1. Consumers are ready to pay high price for high value products so opportunity to penetrate in market

2. Opportunity to enter into emerging economies by suiting with their environment can help boost Sephora

Sephora Threats

The threats in the SWOT Analysis of Sephora are as mentioned:

1. Many players exist in beauty category and differentiation is very much difficult

2. Maintaining low cost is big concern due to high inflation raw material cost increases

3. Customers are very selective in beauty category so attracting them requires high brand quality and service

Sephora Competition
Sephora Competitors

Below are the top 7 competitors of Sephora:

1. Macy's

2. Estee Lauder

3. L'Oréal

4. Christian Dior

5. Chanel

6. Oriflame

7. Maybelline


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sephora. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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