Published in Lifestyle and Retail category by MBA Skool Team
Sephora is one of the leading brands in the lifestyle and retail sector. Sephora SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sephora:
Sephora is a popular brand and chain of cosmetics stores founded in Paris
Sephora chain includes more than 2000 stores in over 30 countries having over 3000 different brands
The company has a high value brand in cosmetics category in mind of its consumers
Sephora has its own private labels as well which differentiates itself with other players
Good branding and marketing exercises ensures there is high visibility of the brand
Its own product line includes cosmetics, perfumes, skincare, nail polish etc.
The annual revenue of the brand is approximately $10 billion
Sephora has the strong backing of its parent company LVMH
Above are the strengths in the SWOT Analysis of Sephora. The strengths of Sephora looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Brand recall of Sephora is not much high as compared to other popular brands
Yet to establish itself as a global player specially emerging economies
These were the weaknesses in the Sephora SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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