Sephora SWOT Analysis, Competitors & USP
SWOT analysis of Sephora analyses the brand by its strengths, weaknesses, opportunities & threats. In Sephora SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sephora to benchmark its business & performance as compared to the competitors. Sephora is one of the leading brands in the lifestyle and retail sector.
The table below lists the Sephora SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sephora competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sephora Brand Analysis | |
|---|---|
| Parent Company |
LVMH |
| Category |
Beauty cosmetics products |
| Sector | |
| Tagline/ Slogan |
It playtime; avancer en beaute (Forward beauty) |
| USP |
Strong backing by parent company LVMH |
| Sephora STP | |
| segmentation |
Beauty and status conscious women |
| Target Group |
Upper middle class urban women |
| Positioning |
Affordable pricing and high quality |
| SWOT Analysis of Sephora | |
| Sephora Strengths |
Below are the Strengths in the SWOT Analysis of Sephora: 1. Sephora is a popular brand and chain of cosmetics stores founded in Paris 2. Sephora chain includes more than 2000 stores in over 30 countries having over 3000 different brands 3. The company has a high value brand in cosmetics category in mind of its consumers 4. Sephora has its own private labels as well which differentiates itself with other players 5. Good branding and marketing exercises ensures there is high visibility of the brand 6. Its own product line includes cosmetics, perfumes, skincare, nail polish etc. 7. The annual revenue of the brand is approximately $10 billion 8. Sephora has the strong backing of its parent company LVMH |
| Sephora Weaknesses |
Here are the weaknesses in the Sephora SWOT Analysis: 1. Brand recall of Sephora is not much high as compared to other popular brands 2. Yet to establish itself as a global player specially emerging economies |
| Sephora Opportunities |
Following are the Opportunities in Sephora SWOT Analysis: 1. Consumers are ready to pay high price for high value products so opportunity to penetrate in market 2. Opportunity to enter into emerging economies by suiting with their environment can help boost Sephora |
| Sephora Threats |
The threats in the SWOT Analysis of Sephora are as mentioned: 1. Many players exist in beauty category and differentiation is very much difficult 2. Maintaining low cost is big concern due to high inflation raw material cost increases 3. Customers are very selective in beauty category so attracting them requires high brand quality and service |
| Sephora Competition | |
| Sephora Competitors |
Below are the top 7 competitors of Sephora: 1. Macy's 2. Estee Lauder 3. L'Oréal 5. Chanel 6. Oriflame 7. Maybelline |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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