Woolworths SWOT Analysis, Competitors & USP

Woolworths

Parent Company

WoolWorths Limited

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

The fresh food people

USP

Woolworths Supermarkets are bringing quality products into working class homes

Woolworths STP

Segment

Department retail store chain

Target Group

Upper Middle class households and working class population

Positioning

Woolworths offers low price, convenience shopping experience under one roof with customer focused service

Woolworths SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Woolworths. Strengths are:

1. Woolworths is a pioneer and among the oldest companies to introduce the modern retail trade model

2. Well known retail name in Australia with over 900+ stores

3. The company has more than 100,000+ employees

4. Woolworths has several brand loyalty schemes for its regular customers

5. Strong brand name and efficient operations

6. There are several private label brands by Woolworths which are popular among customers

Weaknesses

Here are the weaknesses in the Woolworths SWOT Analysis:

1. Woolworths has limited global presence compared to its competitors

2. Growing presence of online brands has restricted growht

Opportunities

Following are the Opportunities in Woolworths SWOT Analysis:

1. Woolworths can promote the brand through advertising, promotions, sponsorship etc.

2. Seek growth through strategic acquisitions and franchise models in emerging economies

3. Opening up stores in newer geographies can boost business for Woolworths

Threats

The threats in the SWOT Analysis of Woolworths are as mentioned:

1. Rising raw material costs from both food and non-food will impact profit margins overall

2. Economic recession could hinder the overall growth strategy of opening more stores

3. More competition from international players can affects Woolworths' business

Woolworths Competition

Competitors

Below are the top 18 Woolworths competitors:

1. Carrefour

2. Tesco

3. LIDL

4. Walmart

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots