Woolworths SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Woolworths SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Woolworths, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Woolworths to benchmark its business & performance as compared to the competitors, and make strategic improvements. Woolworths is one of the leading brands in the lifestyle and retail sector.

The article below lists the Woolworths SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Woolworths SWOT Analysis:

SWOT Analysis of Woolworths

For Woolworths, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Woolworths Strengths

The strengths of Woolworths looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Woolworths :

1. Woolworths is a pioneer and among the oldest companies to introduce the modern retail trade model

2. Well known retail name in Australia with over 900+ stores

3. The company has more than 100,000+ employees

4. Woolworths has several brand loyalty schemes for its regular customers

5. Strong brand name and efficient operations

6. There are several private label brands by Woolworths which are popular among customers

Woolworths Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Woolworths SWOT Analysis:

1. Woolworths has limited global presence compared to its competitors

2. Growing presence of online brands has restricted growht

Woolworths Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Woolworths SWOT Analysis:

1. Woolworths can promote the brand through advertising, promotions, sponsorship etc.

2. Seek growth through strategic acquisitions and franchise models in emerging economies

3. Opening up stores in newer geographies can boost business for Woolworths

Woolworths Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Woolworths are as mentioned:

1. Rising raw material costs from both food and non-food will impact profit margins overall

2. Economic recession could hinder the overall growth strategy of opening more stores

3. More competition from international players can affects Woolworths' business

Woolworths Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 18 competitors of Woolworths:

1. Carrefour

2. Tesco


4. Walmart

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

Hence this concludes the Woolworths SWOT analysis.

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About Woolworths

Woolworths Overview
Parent Company

WoolWorths Limited


Food Retail


Lifestyle and Retail

Tagline/ Slogan

The fresh food people


Woolworths Supermarkets are bringing quality products into working class homes

Woolworths STP

Department retail store chain

Target Market

Upper Middle class households and working class population


Woolworths offers low price, convenience shopping experience under one roof with customer focused service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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