Woolworths SWOT Analysis, Competitors & USP
SWOT analysis of Woolworths analyses the brand by its strengths, weaknesses, opportunities & threats. In Woolworths SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Woolworths to benchmark its business & performance as compared to the competitors. Woolworths is one of the leading brands in the lifestyle and retail sector.
The table below lists the Woolworths SWOT (Strengths, Weaknesses, Opportunities, Threats), top Woolworths competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Woolworths Brand Analysis | |
|---|---|
| Parent Company |
WoolWorths Limited |
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
The fresh food people |
| USP |
Woolworths Supermarkets are bringing quality products into working class homes |
| Woolworths STP | |
| Segment |
Department retail store chain |
| Target Group |
Upper Middle class households and working class population |
| Positioning |
Woolworths offers low price, convenience shopping experience under one roof with customer focused service |
| SWOT Analysis of Woolworths | |
| Woolworths Strengths |
Below are the Strengths in the SWOT Analysis of Woolworths: 1. Woolworths is a pioneer and among the oldest companies to introduce the modern retail trade model 2. Well known retail name in Australia with over 900+ stores 3. The company has more than 100,000+ employees 4. Woolworths has several brand loyalty schemes for its regular customers 5. Strong brand name and efficient operations 6. There are several private label brands by Woolworths which are popular among customers |
| Woolworths Weaknesses |
Here are the weaknesses in the Woolworths SWOT Analysis: 1. Woolworths has limited global presence compared to its competitors 2. Growing presence of online brands has restricted growht |
| Woolworths Opportunities |
Following are the Opportunities in Woolworths SWOT Analysis: 1. Woolworths can promote the brand through advertising, promotions, sponsorship etc. 2. Seek growth through strategic acquisitions and franchise models in emerging economies 3. Opening up stores in newer geographies can boost business for Woolworths |
| Woolworths Threats |
The threats in the SWOT Analysis of Woolworths are as mentioned: 1. Rising raw material costs from both food and non-food will impact profit margins overall 2. Economic recession could hinder the overall growth strategy of opening more stores 3. More competition from international players can affects Woolworths' business |
| Woolworths Competition | |
| Woolworths Competitors |
Below are the top 18 competitors of Woolworths: 1. Carrefour 2. Tesco 3. LIDL 4. Walmart 5. Coles Group 6. Kroger 7. Target Corporation 8. Amazon 9. eBay 10. Home Depot 11. Ikea 12. Costco Wholesale 13. Aldi 14. Lowe's Companies 15. Kohls 16. CVS Caremark 17. Walgreens 18. Boots |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Woolworths. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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