Woolworths SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Woolworths analyses the brand by its strengths, weaknesses, opportunities & threats. In Woolworths SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Woolworths to benchmark its business & performance as compared to the competitors. Woolworths is one of the leading brands in the lifestyle and retail sector.

The table below lists the Woolworths SWOT (Strengths, Weaknesses, Opportunities, Threats), top Woolworths competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Woolworths SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Woolworths Brand Analysis
Parent Company

WoolWorths Limited


Food Retail


Lifestyle and Retail

Tagline/ Slogan

The fresh food people


Woolworths Supermarkets are bringing quality products into working class homes

Woolworths STP

Department retail store chain

Target Group

Upper Middle class households and working class population


Woolworths offers low price, convenience shopping experience under one roof with customer focused service

SWOT Analysis of Woolworths
Woolworths Strengths

Below are the Strengths in the SWOT Analysis of Woolworths:

1. Woolworths is a pioneer and among the oldest companies to introduce the modern retail trade model

2. Well known retail name in Australia with over 900+ stores

3. The company has more than 100,000+ employees

4. Woolworths has several brand loyalty schemes for its regular customers

5. Strong brand name and efficient operations

6. There are several private label brands by Woolworths which are popular among customers

Woolworths Weaknesses

Here are the weaknesses in the Woolworths SWOT Analysis:

1. Woolworths has limited global presence compared to its competitors

2. Growing presence of online brands has restricted growht

Woolworths Opportunities

Following are the Opportunities in Woolworths SWOT Analysis:

1. Woolworths can promote the brand through advertising, promotions, sponsorship etc.

2. Seek growth through strategic acquisitions and franchise models in emerging economies

3. Opening up stores in newer geographies can boost business for Woolworths

Woolworths Threats

The threats in the SWOT Analysis of Woolworths are as mentioned:

1. Rising raw material costs from both food and non-food will impact profit margins overall

2. Economic recession could hinder the overall growth strategy of opening more stores

3. More competition from international players can affects Woolworths' business

Woolworths Competition
Woolworths Competitors

Below are the top 18 competitors of Woolworths:

1. Carrefour

2. Tesco


4. Walmart

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Woolworths. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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