Published in Lifestyle and Retail category by MBA Skool Team
Lush is one of the leading brands in the lifestyle and retail sector. Lush SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lush:
The packaging expenses are kept at minimum which are the largest part in a cosmetic industry
The expenses spend on marketing operations was also limited
Chain of more than 800+ stores across 50 countries
Lush developed an highly distinctive retail format an interior that resembled as much a delicatessen as a traditional retail shop
Customers had the liberty to serve themselves in the stores
A new retail format was introduced called B Never Too Busy To Be Beautiful, it focussed on more upscale range of cosmetics
Lush gives back to the society with strong CSR campaigns
Animals are not used for testing purposes
Above are the strengths in the SWOT Analysis of Lush. The strengths of Lush looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Advertising is not very attractive and efficient compared to global players
High prices of the products makes them not affordable to the lower class
Pure products always have the issue of keeping them in the fridge
Not many people are familiar with Lush as a brand name
These were the weaknesses in the Lush SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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