Lush SWOT Analysis

Lush is one of the leading brands in the lifestyle and retail sector. Lush SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lush:

Lush Strengths

1. The packaging expenses are kept at minimum which are the largest part in a cosmetic industry
2. The expenses spend on marketing operations was also limited
3. Chain of more than 800+ stores across 50 countries
4. Lush developed an highly distinctive retail format an interior that resembled as much a delicatessen as a traditional retail shop
5. Customers had the liberty to serve themselves in the stores
6. A new retail format was introduced called B Never Too Busy To Be Beautiful, it focussed on more upscale range of cosmetics
7. Lush gives back to the society with strong CSR campaigns
8. Animals are not used for testing purposes

Above are the strengths in the SWOT Analysis of Lush. The strengths of Lush looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lush Weaknesses

1. Advertising is not very attractive and efficient compared to global players
2. High prices of the products makes them not affordable to the lower class
3. Pure products always have the issue of keeping them in the fridge
4. Not many people are familiar with Lush as a brand name

These were the weaknesses in the Lush SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lush Opportunities

1. Growing passion for fresh and healthy products for the skin and the body
2. Increasing the rate of store numbers leads to increase in the number of customers visiting the shops
3. The world is looking to go green so it gives Lush opportunity to create new industry

Above we covered the opportunities in Lush SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lush Threats

1. Customers might choose conventional over responsible products, mainly because of ease of use
2. Availability of cheaper products

The threats in the SWOT Analysis of Lush are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lush SWOT analysis.

Continue reading more about the brand/company.

About Lush

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lush. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: