Lush SWOT Analysis
Here is a detailed SWOT analysis of Lush covering strengths, weaknesses, opportunities and threats.
Lush Strengths
- The packaging expenses are kept at minimum which are the largest part in a cosmetic industry
- The expenses spend on marketing operations was also limited
- Chain of more than 800+ stores across 50 countries
- Lush developed an highly distinctive retail format an interior that resembled as much a delicatessen as a traditional retail shop
- Customers had the liberty to serve themselves in the stores
- A new retail format was introduced called B Never Too Busy To Be Beautiful, it focussed on more upscale range of cosmetics
- Lush gives back to the society with strong CSR campaigns
- Animals are not used for testing purposes
Above are the strengths in the SWOT Analysis of Lush. The strengths of Lush looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lush Weaknesses
- Advertising is not very attractive and efficient compared to global players
- High prices of the products makes them not affordable to the lower class
- Pure products always have the issue of keeping them in the fridge
- Not many people are familiar with Lush as a brand name
These were the weaknesses in the Lush SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lush Opportunities
- Growing passion for fresh and healthy products for the skin and the body
- Increasing the rate of store numbers leads to increase in the number of customers visiting the shops
- The world is looking to go green so it gives Lush opportunity to create new industry
Above we covered the opportunities in Lush SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Lush
Lush Threats
- Customers might choose conventional over responsible products, mainly because of ease of use
- Availability of cheaper products
The threats in the SWOT Analysis of Lush are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lush SWOT analysis.
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About Lush
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lush Overview | |
|---|---|
| Parent Company |
Lush Retail Ltd. |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Fresh handmade cosmetics |
| USP |
Fresh Products with no preservatives |
| Lush STP | |
| Segmentation |
Women cosmetics |
| Target Market |
Women inclined towards vegan lifestyle |
| Positioning |
Happy people making happy soap |
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