SWOT Analysis of John Lewis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
John Lewis |
|
Parent Company |
John Lewis Partnership |
Category |
Department Store |
Sector |
|
Tagline/ Slogan |
Never Knowingly Undersold |
USP |
Department store with online shopping which includes fashion, homeware, sports and electrical items. |
John Lewis STP |
|
Segment |
People who have irregular working hours or work shifts |
Target Group |
Working class professionals who are fashion conscious and build a brand for themselves |
Positioning |
The 'at home' stores are located within pre-existing shopping regions, and focus on Electrical, Home and Technology products |
John Lewis SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of John Lewis : 1. One of the most upmarket retail stores in the UK 4. The company has over 35,000 employees 5. The chain is known for its policy of "Never Knowingly Undersold" |
Weaknesses |
1. The range of items offered is limited compared to super-markets which limits the options available to consumers. |
Opportunities |
1. More young professionals living away from home and are brand and image conscious. Hence their target group is increasing fast. |
Threats |
1. Robbery attempts and other threats lead to high priority security concerns for property loss as also safety of employees working late into the night. |
John Lewis Competition |
|
Competitors |
Below are the 3 main John Lewis competitors : 1. Marks and Spencer Group plc |
The brandguide table above concludes the John Lewis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to John Lewis. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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