Twitter SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 16861

SWOT analysis of Twitter analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Twitter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Twitter to benchmark its business & performance as compared to the competitors and industry. Twitter is one of the leading brands in the media & entertainment sector. The table below also lists the top Twitter competitors and elaborates Twitter market segmentation, target group, positioning & Unique Selling Proposition (USP).

Twitter SWOT, Competitors, Marketing STP & Brand analysis Table
Twitter Brand Analysis
Parent Company

Twitter Incorporation


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Follow your interests; Yours to Discover


Twitter is a micro-blogging websites on which the celebrity accounts are highly credible

Twitter STP

Internet utilizing computer users

Target Group

People looking to follow their favorite celebrities and brands


Twitter is positioned as a social networking and micro-blogging website

Twitter SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Twitter. Strengths are:

1. Twitter has a good brand image in market for credible celebrity social media accounts 

2. It is one of the early market entrants

3. Speedy and concise updates have enabled Twitter to become a popular social media platform

4. It is highly preferred by organizations or celebrities for business or publicity purpose

5. Twitter has a strong brand name and popular mascot the bluebird

6. Twitter has more than 300 million active users worldwide

7. More than 3000 people are employed with the organization

8. Twitter IPO was popular amongst investors as they claimed more than 500 million tweets daily

9. Hashtag, Trending topics etc are all feature of Twitter which have become very popular among heavy internet users

10. Apart from text, the platform also enables to share videos, photos etc 


Here are the weaknesses in the Twitter SWOT Analysis:

1. Cases of fake accounts and data leaks have created an issue for social media

2. Many competitors in social media means limited market share growth & time share for Twitter


Following are the Opportunities in Twitter SWOT Analysis:

1. Twitter may become the dominant way for businesses to communicate with their customers

2. To invite more celebrities and organizations to create credible accounts

3. Integrate with more telecom operators or similar companies

4. Twitter can acquire more online businesses to establish its strong presence


The threats in the SWOT Analysis of Twitter are as mentioned:

1. Competitors present in market can lead to decline in Twitter usage

2. New upcoming social networking websites

3. Fake accounts and data leaks can be a cause of concern

4. Government policies against internet & social media platforms can hurt Twitter's business

Twitter Competition

Below are the top 15 Twitter competitors:

1. Facebook

2. Instagram

3. Linkedin

4. Google

5. Snapchat

6. Whatsapp

7. Pinterest

8. MySpace

9. Orkut

10. Quora

11. Microsoft

12. Youtube

13. WeChat

14. Tumblr

15. Skype

The brandguide table above concludes the Twitter SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Twitter. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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