Twitter SWOT Analysis, USP & Competitors

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SWOT Analysis of Twitter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Twitter Incorporation


Website- Social Networking


Media and Entertainment

Tagline/ Slogan

Follow your interests; Yours to Discover


A micro-blogging websites on which the celebrity accounts are highly credible



Internet utilizing computer users

Target Group

People looking to follow their favorite celebrities and brands


Positioned as a social networking and micro-blogging website

SWOT Analysis


1.A good brand image in market for credible celebrity accounts
2. One of the early market entrants
3. Speedy and concise updates enabled
4. Highly preferred by organizations or celebrities for business or       publicity purpose
5. Has a strong brand name already and popular mascot the bluebird
6.Great platforms to interact with their customers


1. Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users.

2.Unable to innovate to offer newer features
3.The business model has limited scope for expansion


1. It may become the dominant way for businesses to communicate with their customers.
2.To invite more celebrities and organizations to create credible accounts
3.Integrate with more telecom operators or similar companies


1. Competitors present in market
2.New upcoming social networking websites
3.Fake accounts and hacking instances



1. Facebook
3. Jaiku

The table above concludes the Twitter SWOT analysis along with its marketing and brand parameters.


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