Published in Media & Entertainment category by MBA Skool Team
Twitter is one of the leading brands in the media & entertainment sector. Twitter SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Twitter:
Twitter, now known as X, is one the leading social media & microblogging platforms which is extremely popular for instant posts
Twitter is one of the early market entrants in microblogging
Speedy and instant updates have enabled Twitter to become a popular social media platform
It is highly preferred by governments, organizations or celebrities for business or publicity purpose
Twitter has a strong brand name and popular mascot the bluebird
Twitter has more than 300 million active users worldwide
More than 5000 people are employed with the organization
Twitter IPO was popular amongst investors as they claimed more than 500 million tweets daily
Hashtag, Trending topics etc. are all feature of Twitter which have become very popular among heavy internet users
Apart from text, the platform also enables to share videos, photos etc.
The brand has strengthened its position by several strategic acquisitions
Twitter has been used extensively for live TV, streaming content, online advertising & more
Above are the strengths in the SWOT Analysis of Twitter. The strengths of Twitter looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A few cases of fake accounts, data leaks, lawsuits are an issue for social media platforms
Many competitors in social media means limited market share growth & time share for Twitter
These were the weaknesses in the Twitter SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Twitter is a micro-blogging websites on which the celebrity accounts are highly credible
Internet utilizing computer users
People looking to follow instant updates on institutions, celebrities and brands
Twitter is positioned as a social networking and micro-blogging website
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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