Twitter SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 29, 2021

SWOT analysis of Twitter analyses the brand by its strengths, weaknesses, opportunities & threats. In Twitter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Twitter to benchmark its business & performance as compared to the competitors. Twitter is one of the leading brands in the media & entertainment sector.

The table below lists the Twitter SWOT (Strengths, Weaknesses, Opportunities, Threats), top Twitter competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Twitter SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Twitter Brand Analysis
Parent Company

Twitter Incorporation


Website - Social Networking & News


Media & Entertainment

Tagline/ Slogan

Follow your interests; Yours to Discover


Twitter is a micro-blogging websites on which the celebrity accounts are highly credible

Twitter STP

Internet utilizing computer users

Target Group

People looking to follow instant updates on institutions, celebrities and brands


Twitter is positioned as a social networking and micro-blogging website

SWOT Analysis of Twitter
Twitter Strengths

Below are the Strengths in the SWOT Analysis of Twitter:

1. Twitter is one the leading social media & microblogging platforms which is extremely popular for instant posts

2. Twitter is one of the early market entrants in microblogging

3. Speedy and instant updates have enabled Twitter to become a popular social media platform

4. It is highly preferred by governments, organizations or celebrities for business or publicity purpose

5. Twitter has a strong brand name and popular mascot the bluebird

6. Twitter has more than 300 million active users worldwide

7. More than 5000 people are employed with the organization

8. Twitter IPO was popular amongst investors as they claimed more than 500 million tweets daily

9. Hashtag, Trending topics etc. are all feature of Twitter which have become very popular among heavy internet users

10. Apart from text, the platform also enables to share videos, photos etc.

11. The brand has strengthened its position by several strategic acquisitions

12. Twitter has been used extensively for live TV, streaming content, online advertising & more

Twitter Weaknesses

Here are the weaknesses in the Twitter SWOT Analysis:

1. A few cases of fake accounts, data leaks, lawsuits are an issue for social media platforms

2. Many competitors in social media means limited market share growth & time share for Twitter

Twitter Opportunities

Following are the Opportunities in Twitter SWOT Analysis:

1. Twitter may become the dominant way for businesses to communicate with their customers

2. To invite more celebrities and organizations to create credible accounts

3. Integrate with more telecom operators or similar companies

4. Twitter can acquire more online businesses to establish its strong presence

Twitter Threats

The threats in the SWOT Analysis of Twitter are as mentioned:

1. Competitors present in market can lead to decline in Twitter usage

2. New upcoming social networking websites can reduce time spent on Twitter

3. Fake accounts and data leaks can be a cause of concern

4. Government policies against internet & social media platforms can hurt Twitter's business

Twitter Competition
Twitter Competitors

Below are the top 13 competitors of Twitter:

1. Facebook

2. Instagram

3. Linkedin

4. Google

5. Snapchat

6. Whatsapp

7. Pinterest

8. MySpace

9. Quora

10. Microsoft

11. Youtube

12. WeChat

13. Tumblr

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Twitter. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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