Twitter SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Twitter analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Twitter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Twitter to benchmark its business & performance as compared to the competitors and industry. As of 2020, Twitter is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Twitter competitors and includes Twitter target market, segmentation, positioning & Unique Selling Proposition (USP).

Twitter SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Twitter Brand Analysis
Parent Company

Twitter Incorporation


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Follow your interests; Yours to Discover


Twitter is a micro-blogging websites on which the celebrity accounts are highly credible

Twitter STP
Twitter Segmentation

Internet utilizing computer users

Twitter Target Market

People looking to follow their favorite celebrities and brands

Twitter Positioning

Twitter is positioned as a social networking and micro-blogging website

Twitter SWOT Analysis
Twitter Strengths

Below are the Strengths in the SWOT Analysis of Twitter:

1. Twitter has a good brand image in market for credible celebrity social media accounts 

2. It is one of the early market entrants

3. Speedy and concise updates have enabled Twitter to become a popular social media platform

4. It is highly preferred by organizations or celebrities for business or publicity purpose

5. Twitter has a strong brand name and popular mascot the bluebird

6. Twitter has more than 300 million active users worldwide

7. More than 3000 people are employed with the organization

8. Twitter IPO was popular amongst investors as they claimed more than 500 million tweets daily

9. Hashtag, Trending topics etc are all feature of Twitter which have become very popular among heavy internet users

10. Apart from text, the platform also enables to share videos, photos etc 

Twitter Weaknesses

Here are the weaknesses in the Twitter SWOT Analysis:

1. Cases of fake accounts and data leaks have created an issue for social media

2. Many competitors in social media means limited market share growth & time share for Twitter

Twitter Opportunities

Following are the Opportunities in Twitter SWOT Analysis:

1. Twitter may become the dominant way for businesses to communicate with their customers

2. To invite more celebrities and organizations to create credible accounts

3. Integrate with more telecom operators or similar companies

4. Twitter can acquire more online businesses to establish its strong presence

Twitter Threats

The threats in the SWOT Analysis of Twitter are as mentioned:

1. Competitors present in market can lead to decline in Twitter usage

2. New upcoming social networking websites

3. Fake accounts and data leaks can be a cause of concern

4. Government policies against internet & social media platforms can hurt Twitter's business

Twitter Competition

Below are the top 15 Twitter competitors:

1. Facebook

2. Instagram

3. Linkedin

4. Google

5. Snapchat

6. Whatsapp

7. Pinterest

8. MySpace

9. Orkut

10. Quora

11. Microsoft

12. Youtube

13. WeChat

14. Tumblr

15. Skype

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Twitter. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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