Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Lego analyses the brand by its strengths, weaknesses, opportunities & threats. In Lego SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lego to benchmark its business & performance as compared to the competitors. Lego is one of the leading brands in the media & entertainment sector.
The table below lists the Lego SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lego competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Lego:
1.Incorporates educational features to develop key skills in young children 2. Strong brand name across the world in over 55 countries 3. Many places use cars from the Automoblox range to demonstrate modern car assembly techniques to children 4. Encourages goal oriented play and problem solving
5. Strong product portfolio
6. Lego based theme parks are extremely popular tourist destinations
7. The brand has also diversified into video games, TV and movies, merchandise etc
8. Top of the mind brand recall owing to TVCs and extensive advertising
Here are the weaknesses in the Lego SWOT Analysis:
1. Imitation of products and brand name is a concern
2. Intense competition means high brand switching and also loss of market share to online games
Following are the Opportunities in Lego SWOT Analysis:
1. Organize competitions in schools 2. Diversify more into other segments
3. More branding exercises to reach out to newer segments
The threats in the SWOT Analysis of Lego are as mentioned:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lego. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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