SWOT analysis of Lego analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lego SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lego to benchmark its business & performance as compared to the competitors and industry. Lego is one of the leading brands in the media & entertainment sector. The table below also lists the top Lego competitors and elaborates Lego market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Lego Brand Analysis | |
|---|---|
| Parent Company |
The Lego Group |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
Its what you make it |
| USP |
Construction toys for children |
| Lego STP | |
| Segment |
Construction and building block toys for children |
| Target Group |
Ages 3-15 of middle and upper class |
| Positioning |
It can be made into anything possible |
| Lego SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lego. Strengths are: 1.Incorporates educational features to develop key skills in young children 5. Strong product portfolio 6. Lego based theme parks are extremely popular tourist destinations 7. The brand has also diversified into video games, TV and movies, merchandise etc 8. Top of the mind brand recall owing to TVCs and extensive advertising |
| Weaknesses |
Here are the weaknesses in the Lego SWOT Analysis: 1. Imitation of products and brand name is a concern 2. Intense competition means high brand switching and also loss of market share to online games |
| Opportunities |
Following are the Opportunities in Lego SWOT Analysis: 1. Organize competitions in schools 3. More branding exercises to reach out to newer segments |
| Threats |
The threats in the SWOT Analysis of Lego are as mentioned: 1.Video games 4. Outdoor games 5. Other similar companies |
| Lego Competition | |
| Competitors |
Below are the top 4 Lego competitors: 1.Automoblox 4.Leapfrog |
The brandguide table above concludes the Lego SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lego. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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