Lego SWOT Analysis, Competitors & USP
SWOT analysis of Lego analyses the brand by its strengths, weaknesses, opportunities & threats. In Lego SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lego to benchmark its business & performance as compared to the competitors. Lego is one of the leading brands in the media & entertainment sector.
The table below lists the Lego SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lego competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Lego Brand Analysis | |
|---|---|
| Parent Company |
The Lego Group |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
Its what you make it |
| USP |
Construction toys for children |
| Lego STP | |
| Segment |
Construction and building block toys for children |
| Target Group |
Ages 3-15 of middle and upper class |
| Positioning |
It can be made into anything possible |
| SWOT Analysis of Lego | |
| Lego Strengths |
Below are the Strengths in the SWOT Analysis of Lego: 1.Incorporates educational features to develop key skills in young children 5. Strong product portfolio 6. Lego based theme parks are extremely popular tourist destinations 7. The brand has also diversified into video games, TV and movies, merchandise etc 8. Top of the mind brand recall owing to TVCs and extensive advertising |
| Lego Weaknesses |
Here are the weaknesses in the Lego SWOT Analysis: 1. Imitation of products and brand name is a concern 2. Intense competition means high brand switching and also loss of market share to online games |
| Lego Opportunities |
Following are the Opportunities in Lego SWOT Analysis: 1. Organize competitions in schools 3. More branding exercises to reach out to newer segments |
| Lego Threats |
The threats in the SWOT Analysis of Lego are as mentioned: 1.Video games 4. Outdoor games 5. Other similar companies |
| Lego Competition | |
| Lego Competitors |
Below are the top 4 competitors of Lego: 1.Automoblox 4.Leapfrog |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lego. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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