CNN SWOT Analysis
CNN is one of the leading brands in the media & entertainment sector. CNN SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CNN:
Quick Glance:
CNN Strengths
- CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories
- One of the most popular news channels globally
- The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreign-language networks around the world
Above are the strengths in the SWOT Analysis of CNN. The strengths of CNN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CNN Weaknesses
- Controversies of world issues have caused uproar
- News covered may sometimes give a biased perspective which doesn’t go out with certain audiences
These were the weaknesses in the CNN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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CNN Opportunities
- Having more correspondents and covering global events with better analysis of events
- Organise global events to further strengthen brand
Above we covered the opportunities in CNN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
CNN Threats
- Threat from competitor and domestic news channels
- Newpapers
The threats in the SWOT Analysis of CNN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the CNN SWOT analysis.
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About CNN
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| CNN Overview | |
|---|---|
| Parent Company |
Turner Broadcasting System, Inc. (a Time Warner company) |
| Category |
News Channel |
| Sector | |
| Tagline/ Slogan |
The Worldwide Leader in News; CNN = Politics; The Best Political Team on Television; CNN = Money; Go Beyond Borders |
| USP |
Best analysis of US events and news |
| CNN STP | |
| Segmentation |
People seeking news about USA and rest of the world |
| Target Market |
Individual, SEC B,C,D,E |
| Positioning |
The worldwide leader in News |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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