CNN SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5510

SWOT Analysis of CNN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Turner Broadcasting System, Inc. (a Time Warner company)


News Channel


Media & Entertainment

Tagline/ Slogan

The Worldwide Leader in News; CNN = Politics; The Best Political Team on Television; CNN = Money; Go Beyond Borders


Best analysis of US events and news



People seeking news about USA and rest of the world

Target Group

Individual, SEC B,C,D,E


The worldwide leader in News

CNN SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CNN :

1.CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories
2.One of the most popular news channels globally 
3.The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreign-language networks around the world


1. Controversies of world issues have caused uproar 
2.News covered often gives a biased perspective which doesn’t go out with certain audiences
3.2008 unrest in Tibet, Allegations of leniency towards the Bush administration during Iraq have been major controversies


1. Having more correspondents and covering global events with better analysis of events 
2.Try to be unbiased whenever trying to cover any story 
3.Organise global events to further strengthen brand


1.Threat from competitor and domestic news channels

CNN Competition


Below are the 2 main CNN competitors :

2.Times Now

The brandguide table above concludes the CNN SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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