CNN SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 6297

SWOT analysis of CNN analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CNN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CNN to benchmark its business & performance as compared to the competitors and industry. CNN is one of the leading brands in the media & entertainment sector. The table below also lists the top CNN competitors and elaborates CNN market segmentation, target group, positioning & Unique Selling Proposition (USP).

CNN SWOT, Competitors, Marketing STP & Brand analysis Table
CNN Brand Analysis
Parent Company

Turner Broadcasting System, Inc. (a Time Warner company)

Category

News Channel

Sector

Media & Entertainment

Tagline/ Slogan

The Worldwide Leader in News; CNN = Politics; The Best Political Team on Television; CNN = Money; Go Beyond Borders

USP

Best analysis of US events and news

CNN STP
Segment

People seeking news about USA and rest of the world

Target Group

Individual, SEC B,C,D,E

Positioning

The worldwide leader in News

CNN SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CNN. Strengths are:

1.CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories
2.One of the most popular news channels globally 
3.The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreign-language networks around the world

Weaknesses

Here are the weaknesses in the CNN SWOT Analysis:

1. Controversies of world issues have caused uproar 
2.News covered often gives a biased perspective which doesn’t go out with certain audiences
3.2008 unrest in Tibet, Allegations of leniency towards the Bush administration during Iraq have been major controversies

Opportunities

Following are the Opportunities in CNN SWOT Analysis:

1. Having more correspondents and covering global events with better analysis of events 
2.Try to be unbiased whenever trying to cover any story 
3.Organise global events to further strengthen brand

Threats

The threats in the SWOT Analysis of CNN are as mentioned:

1.Threat from competitor and domestic news channels
2.Newpapers

CNN Competition
Competitors

Below are the top 2 CNN competitors:

1.BBC
2.Times Now

The brandguide table above concludes the CNN SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CNN. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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