CNN SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: June 22, 2022

CNN SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of CNN, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CNN to benchmark its business & performance as compared to the competitors, and make strategic improvements. CNN is one of the leading brands in the media & entertainment sector.

The article below lists the CNN SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CNN SWOT Analysis:

SWOT Analysis of CNN

For CNN, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CNN Strengths

The strengths of CNN looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CNN :

1.CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories
2.One of the most popular news channels globally 
3.The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreign-language networks around the world

CNN Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CNN SWOT Analysis:

1. Controversies of world issues have caused uproar 
2.News covered may sometimes give a biased perspective which doesn’t go out with certain audiences

CNN Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CNN SWOT Analysis:

1. Having more correspondents and covering global events with better analysis of events 
2.Organise global events to further strengthen brand

CNN Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CNN are as mentioned:

1.Threat from competitor and domestic news channels

CNN Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of CNN:


Hence this concludes the CNN SWOT analysis.

Continue reading more about the brand/company.

About CNN

CNN Overview
Parent Company

Turner Broadcasting System, Inc. (a Time Warner company)


News Channel


Media & Entertainment

Tagline/ Slogan

The Worldwide Leader in News; CNN = Politics; The Best Political Team on Television; CNN = Money; Go Beyond Borders


Best analysis of US events and news


People seeking news about USA and rest of the world

Target Market

Individual, SEC B,C,D,E


The worldwide leader in News

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to CNN. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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