Amgen SWOT Analysis
Amgen is one of the leading brands in the pharma and healthcare sector. Amgen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amgen:
Quick Glance:
Amgen Strengths
- Continuous innovation and development of new products
- World’s largest independent biotechnology firm
- Pipelines and biosimilars programs continue to make progress
- High Brand recognition among users
- Over 17000 people are employed with the organization the world over
- Acquisition of companies have strengthened its position in the industry
Above are the strengths in the SWOT Analysis of Amgen. The strengths of Amgen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amgen Weaknesses
- Huge costs incurred for research and development of new products
- Very limited sales and marketing options
- Sales of some of the most popular products are falling
These were the weaknesses in the Amgen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amgen Opportunities
- There are still many life threatening diseases with no cures which can be developed
- Expansion to Asian and African markets
- With new innovations in technology, more opportunity for growth
Above we covered the opportunities in Amgen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amgen Threats
- Sales of products affected by third party payers including government and US legislation affecting pharmaceutical pricing
- Research, processing, testing and selling subject to extensive regulation by domestic and foreign government regulatory authorities
- Protection provided by patents is limited and can be challenged by competitors
The threats in the SWOT Analysis of Amgen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Amgen SWOT analysis.
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About Amgen
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Amgen Overview | |
|---|---|
| Parent Company |
Amgen |
| Category |
Biopharmaceutical Company |
| Sector | |
| Tagline/ Slogan |
Pioneering Science Delivers Vital Medicines |
| USP |
One of the leading companies in the world in transforming new ideas and discoveries into medicines for patients with serious illnesses |
| Amgen STP | |
| Segmentation |
Based on the seriousness of diseases people are suffering from |
| Target Market |
People suffering from serious diseases and diseases with very limited number of treatment options |
| Positioning |
Values based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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