Amgen SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 3009

SWOT Analysis of Amgen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Biopharmaceutical Company


Pharma and Healthcare

Tagline/ Slogan

Pioneering Science Delivers Vital Medicines


One of the leading companies in the world in transforming new ideas and discoveries into medicines for patients with serious illnesses

Amgen STP


Based on the seriousness of diseases people are suffering from

Target Group

People suffering from serious diseases and diseases with very limited number of treatment options


Values based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses

Amgen SWOT Analysis


1. Continuous innovation and development of new products

2. World’s largest independent biotechnology firm

3. Pipelines and biosimilars programs continue to make progress

4. High Brand recognition among users

5. Over 17000 people are employed with the organization the world over

6. Acquisition of companies have strengthened its position in the industry


1. Huge costs incurred for research and development of new products

2.Very limited sales and marketing options

3.Sales of some of the most popular products are falling


1.There are still many life threatening diseases with no cures which can be developed

2.Expansion to Asian and African markets

3.With new innovations in technology, more opportunity for growth


1.Sales of products affected by third party payers including government and US legislation affecting pharmaceutical pricing

2.Research, processing, testing and selling subject to extensive regulation by domestic and foreign government regulatory authorities

3.Protection provided by patents is limited and can be challenged by competitors

Amgen Competition


1.Biogen Idec


3.Gilead Sciences

The brandguide table above concludes the Amgen SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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