Amgen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Amgen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amgen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amgen to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amgen is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amgen competitors and includes Amgen target market, segmentation, positioning & Unique Selling Proposition (USP).

Amgen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Amgen Brand Analysis
Parent Company

Amgen

Category

Biopharmaceutical Company

Sector

Pharma and Healthcare

Tagline/ Slogan

Pioneering Science Delivers Vital Medicines

USP

One of the leading companies in the world in transforming new ideas and discoveries into medicines for patients with serious illnesses

Amgen STP
Amgen Segmentation

Based on the seriousness of diseases people are suffering from

Amgen Target Market

People suffering from serious diseases and diseases with very limited number of treatment options

Amgen Positioning

Values based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses

Amgen SWOT Analysis
Amgen Strengths

Below are the Strengths in the SWOT Analysis of Amgen:

1. Continuous innovation and development of new products

2. World’s largest independent biotechnology firm

3. Pipelines and biosimilars programs continue to make progress

4. High Brand recognition among users

5. Over 17000 people are employed with the organization the world over

6. Acquisition of companies have strengthened its position in the industry

Amgen Weaknesses

Here are the weaknesses in the Amgen SWOT Analysis:

1. Huge costs incurred for research and development of new products

2.Very limited sales and marketing options

3.Sales of some of the most popular products are falling

Amgen Opportunities

Following are the Opportunities in Amgen SWOT Analysis:

1.There are still many life threatening diseases with no cures which can be developed

2.Expansion to Asian and African markets

3.With new innovations in technology, more opportunity for growth

Amgen Threats

The threats in the SWOT Analysis of Amgen are as mentioned:

1.Sales of products affected by third party payers including government and US legislation affecting pharmaceutical pricing

2.Research, processing, testing and selling subject to extensive regulation by domestic and foreign government regulatory authorities

3.Protection provided by patents is limited and can be challenged by competitors

Amgen Competition
Competitors

Below are the top 3 Amgen competitors:

1.Biogen Idec

2.Celgene

3.Gilead Sciences


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amgen. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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