Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Amgen analyses the brand by its strengths, weaknesses, opportunities & threats. In Amgen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amgen to benchmark its business & performance as compared to the competitors. Amgen is one of the leading brands in the pharma and healthcare sector.
The article below lists the Amgen SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Amgen SWOT Analysis:
For Amgen, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Amgen looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Amgen :
1. Continuous innovation and development of new products
2. World’s largest independent biotechnology firm
3. Pipelines and biosimilars programs continue to make progress
4. High Brand recognition among users
5. Over 17000 people are employed with the organization the world over
6. Acquisition of companies have strengthened its position in the industry
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amgen SWOT Analysis:
1. Huge costs incurred for research and development of new products
2.Very limited sales and marketing options
3.Sales of some of the most popular products are falling
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amgen SWOT Analysis:
1.There are still many life threatening diseases with no cures which can be developed
2.Expansion to Asian and African markets
3.With new innovations in technology, more opportunity for growth
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amgen are as mentioned:
1.Sales of products affected by third party payers including government and US legislation affecting pharmaceutical pricing
2.Research, processing, testing and selling subject to extensive regulation by domestic and foreign government regulatory authorities
3.Protection provided by patents is limited and can be challenged by competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Amgen:
One of the leading companies in the world in transforming new ideas and discoveries into medicines for patients with serious illnesses
Based on the seriousness of diseases people are suffering from
People suffering from serious diseases and diseases with very limited number of treatment options
Values based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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