SWOT Analysis of Amgen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Amgen |
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Parent Company |
Amgen |
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Category |
Biopharmaceutical Company |
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Sector |
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Tagline/ Slogan |
Pioneering Science Delivers Vital Medicines |
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USP |
One of the leading companies in the world in transforming new ideas and discoveries into medicines for patients with serious illnesses |
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Amgen STP |
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Segment |
Based on the seriousness of diseases people are suffering from |
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Target Group |
People suffering from serious diseases and diseases with very limited number of treatment options |
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Positioning |
Values based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses |
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Amgen SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amgen. Strengths are: 1. Continuous innovation and development of new products 2. World’s largest independent biotechnology firm 3. Pipelines and biosimilars programs continue to make progress 4. High Brand recognition among users 5. Over 17000 people are employed with the organization the world over 6. Acquisition of companies have strengthened its position in the industry |
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Weaknesses |
Here are the weaknesses of Amgen : 1. Huge costs incurred for research and development of new products 2.Very limited sales and marketing options 3.Sales of some of the most popular products are falling |
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Opportunities |
Following are the Opportunities of Amgen : 1.There are still many life threatening diseases with no cures which can be developed 2.Expansion to Asian and African markets 3.With new innovations in technology, more opportunity for growth |
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Threats |
The threats of Amgen are as mentioned : 1.Sales of products affected by third party payers including government and US legislation affecting pharmaceutical pricing 2.Research, processing, testing and selling subject to extensive regulation by domestic and foreign government regulatory authorities 3.Protection provided by patents is limited and can be challenged by competitors |
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Amgen Competition |
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Competitors |
Below are the 3 main Amgen competitors : 1.Biogen Idec 2.Celgene 3.Gilead Sciences |
The brandguide table above concludes the Amgen SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Amgen. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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