Amgen SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 5295

SWOT analysis of Amgen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amgen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amgen to benchmark its business & performance as compared to the competitors and industry. Amgen is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Amgen competitors and elaborates Amgen market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amgen SWOT, Competitors, Marketing STP & Brand analysis Table
Amgen Brand Analysis
Parent Company



Biopharmaceutical Company


Pharma and Healthcare

Tagline/ Slogan

Pioneering Science Delivers Vital Medicines


One of the leading companies in the world in transforming new ideas and discoveries into medicines for patients with serious illnesses

Amgen STP

Based on the seriousness of diseases people are suffering from

Target Group

People suffering from serious diseases and diseases with very limited number of treatment options


Values based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses

Amgen SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amgen. Strengths are:

1. Continuous innovation and development of new products

2. World’s largest independent biotechnology firm

3. Pipelines and biosimilars programs continue to make progress

4. High Brand recognition among users

5. Over 17000 people are employed with the organization the world over

6. Acquisition of companies have strengthened its position in the industry


Here are the weaknesses in the Amgen SWOT Analysis:

1. Huge costs incurred for research and development of new products

2.Very limited sales and marketing options

3.Sales of some of the most popular products are falling


Following are the Opportunities in Amgen SWOT Analysis:

1.There are still many life threatening diseases with no cures which can be developed

2.Expansion to Asian and African markets

3.With new innovations in technology, more opportunity for growth


The threats in the SWOT Analysis of Amgen are as mentioned:

1.Sales of products affected by third party payers including government and US legislation affecting pharmaceutical pricing

2.Research, processing, testing and selling subject to extensive regulation by domestic and foreign government regulatory authorities

3.Protection provided by patents is limited and can be challenged by competitors

Amgen Competition

Below are the top 3 Amgen competitors:

1.Biogen Idec


3.Gilead Sciences

The brandguide table above concludes the Amgen SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amgen. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin