Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Amgen analyses the brand by its strengths, weaknesses, opportunities & threats. In Amgen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amgen to benchmark its business & performance as compared to the competitors. Amgen is one of the leading brands in the pharma and healthcare sector.
The table below lists the Amgen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amgen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
One of the leading companies in the world in transforming new ideas and discoveries into medicines for patients with serious illnesses
Based on the seriousness of diseases people are suffering from
People suffering from serious diseases and diseases with very limited number of treatment options
Values based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses
SWOT Analysis of Amgen
Below are the Strengths in the SWOT Analysis of Amgen:
1. Continuous innovation and development of new products
2. World’s largest independent biotechnology firm
3. Pipelines and biosimilars programs continue to make progress
4. High Brand recognition among users
5. Over 17000 people are employed with the organization the world over
6. Acquisition of companies have strengthened its position in the industry
Here are the weaknesses in the Amgen SWOT Analysis:
1. Huge costs incurred for research and development of new products
2.Very limited sales and marketing options
3.Sales of some of the most popular products are falling
Following are the Opportunities in Amgen SWOT Analysis:
1.There are still many life threatening diseases with no cures which can be developed
2.Expansion to Asian and African markets
3.With new innovations in technology, more opportunity for growth
The threats in the SWOT Analysis of Amgen are as mentioned:
1.Sales of products affected by third party payers including government and US legislation affecting pharmaceutical pricing
2.Research, processing, testing and selling subject to extensive regulation by domestic and foreign government regulatory authorities
3.Protection provided by patents is limited and can be challenged by competitors
Below are the top 3 competitors of Amgen:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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