Published in Pharma and Healthcare category by MBA Skool Team
Amgen is one of the leading brands in the pharma and healthcare sector. Amgen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amgen:
Continuous innovation and development of new products
World’s largest independent biotechnology firm
Pipelines and biosimilars programs continue to make progress
High Brand recognition among users
Over 17000 people are employed with the organization the world over
Acquisition of companies have strengthened its position in the industry
Above are the strengths in the SWOT Analysis of Amgen. The strengths of Amgen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Huge costs incurred for research and development of new products
Very limited sales and marketing options
Sales of some of the most popular products are falling
These were the weaknesses in the Amgen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
There are still many life threatening diseases with no cures which can be developed
Expansion to Asian and African markets
With new innovations in technology, more opportunity for growth
Above we covered the opportunities in Amgen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sales of products affected by third party payers including government and US legislation affecting pharmaceutical pricing
Research, processing, testing and selling subject to extensive regulation by domestic and foreign government regulatory authorities
Protection provided by patents is limited and can be challenged by competitors
The threats in the SWOT Analysis of Amgen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
One of the leading companies in the world in transforming new ideas and discoveries into medicines for patients with serious illnesses
Based on the seriousness of diseases people are suffering from
People suffering from serious diseases and diseases with very limited number of treatment options
Values based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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